### Contents

- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Mobile Advertising Software Resources

##### Articles, Discussions, and Reports to expand your knowledge on Mobile Advertising Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Mobile Advertising Software Articles

[![The Future of TikTok and Mobile Advertising](https://learn.g2.com/hubfs/tikto%20and%20mobile%20advt-VB.jpg "The Future of TikTok and Mobile Advertising")](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising)

[
### The Future of TikTok and Mobile Advertising
](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising)
TikTok has been banned on government devices as well as on some college campuses due to national security concerns in the US. Over the last three years, brands have revamped entire strategies based on TikTok, which leaves the future of mobile and social media advertising in question. While the next steps are unclear, it does leave a big question mark on how brands will adapt to this now-familiar form of advertising.

[
 ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell")
VB

](https://learn.g2.com/author/victoria-blackwell)

by Victoria Blackwell

[![Is Social Media Advertising the New Out-of-Home?](https://learn.g2.com/hubfs/Social%20media%20advt-VB-1.jpg "Is Social Media Advertising the New Out-of-Home?")](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home)

[
### Is Social Media Advertising the New Out-of-Home?
](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home)
As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are a direct result of its wrath. In the advertising industry especially, out-of-home suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019. Out-of-home, also known as OOH, is any media placement that can be seen outdoors. Think billboards, posters, public transportation ads, etc. Anything one would see outside their physical home.&nbsp;

[
 ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell")
VB

](https://learn.g2.com/author/victoria-blackwell)

by Victoria Blackwell

[![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads)

[
### Spotify Ads: Types, Set Up, + Best Practices
](https://www.g2.com/articles/spotify-ads)
One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.&nbsp;

[
 ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher")
DA

](https://learn.g2.com/author/daniella-alscher)

by Daniella Alscher

[![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads)

[
### Reddit Ads: Everything You Need to Know
](https://www.g2.com/articles/reddit-ads)
While it isn’t often a first choice, Reddit is a goldmine for marketers.

[
 ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher")
DA

](https://learn.g2.com/author/daniella-alscher)

by Daniella Alscher

[![5G’s Disruption to Digital Marketing](https://learn.g2.com/hubfs/architecture-bridge-buildings-302716.jpg "5G’s Disruption to Digital Marketing")](https://www.g2.com/articles/5gs-disruption-digital-marketing)

[
### 5G’s Disruption to Digital Marketing
](https://www.g2.com/articles/5gs-disruption-digital-marketing)
Does anyone remember when 4G was released? Do you remember what you were doing or who you were with?

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

[![5 Mobile Advertising Trends Changing the Industry in 2019](https://learn.g2crowd.com/hubfs/Mobile%20Devices_IMG.jpg "5 Mobile Advertising Trends Changing the Industry in 2019")](https://www.g2.com/articles/mobile-advertising-trends)

[
### 5 Mobile Advertising Trends Changing the Industry in 2019
](https://www.g2.com/articles/mobile-advertising-trends)
It’s Monday morning and your alarm goes off on your phone.&nbsp;

[
 ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse")
EMG

](https://learn.g2.com/author/emily-malis)

by Emily Malis Greathouse

Show More

## Mobile Advertising Software Discussions

0

Question on: AdRoll
[Non retarketing ads](/discussions/27475-non-retarketing-ads)

Is there a way to send ads like google ads, but not retargeting, to a wide range of new potential customers

If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to read the guidelines carefully to define some essential peculiarities you need to keep in mind so that this outdoor ad will run successfully for your company goals.

Answered: sandra Hall on January 27, 2023

[Your answer](/discussions/27475-non-retarketing-ads/comments/new?remote=true)

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## Mobile Advertising Software Reports

Mid-Market Grid® Report for Mobile Advertising

Summer 2026

G2 Report: Grid® Report

Grid® Report for Mobile Advertising

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Mobile Advertising

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Mobile Advertising

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Mobile Advertising

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Mobile Advertising

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Mobile Advertising

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Mobile Advertising

Spring 2026

G2 Report: Grid® Report

Grid® Report for Mobile Advertising

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Mobile Advertising

Spring 2026

G2 Report: Momentum Grid® Report