### Contents - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Mobile Advertising Software Resources ##### Articles, Discussions, and Reports to expand your knowledge on Mobile Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Mobile Advertising Software Articles [![The Future of TikTok and Mobile Advertising](https://learn.g2.com/hubfs/tikto%20and%20mobile%20advt-VB.jpg "The Future of TikTok and Mobile Advertising")](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising) [ ### The Future of TikTok and Mobile Advertising ](https://www.g2.com/articles/the-future-of-tiktok-and-mobile-advertising) TikTok has been banned on government devices as well as on some college campuses due to national security concerns in the US. Over the last three years, brands have revamped entire strategies based on TikTok, which leaves the future of mobile and social media advertising in question. While the next steps are unclear, it does leave a big question mark on how brands will adapt to this now-familiar form of advertising. [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Is Social Media Advertising the New Out-of-Home?](https://learn.g2.com/hubfs/Social%20media%20advt-VB-1.jpg "Is Social Media Advertising the New Out-of-Home?")](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home) [ ### Is Social Media Advertising the New Out-of-Home? ](https://www.g2.com/articles/is-social-media-advertising-the-new-out-of-home) As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are a direct result of its wrath. In the advertising industry especially, out-of-home suffered its worst-ever drop in revenue in 2020, plunging 13.3 percent to $51.6 billion from 2019. Out-of-home, also known as OOH, is any media placement that can be seen outdoors. Think billboards, posters, public transportation ads, etc. Anything one would see outside their physical home.  [ ![Victoria Blackwell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victoria Blackwell") VB ](https://learn.g2.com/author/victoria-blackwell) by Victoria Blackwell [![Spotify Ads: Types, Set Up, + Best Practices](https://learn.g2.com/hubfs/iStock-1048258424.jpg "Spotify Ads: Types, Set Up, + Best Practices")](https://www.g2.com/articles/spotify-ads) [ ### Spotify Ads: Types, Set Up, + Best Practices ](https://www.g2.com/articles/spotify-ads) One of the most popular music streaming services in the U.S., Spotify is good for more than just tunes.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Reddit Ads: Everything You Need to Know](https://learn.g2.com/hubfs/iStock-1048288996.jpg "Reddit Ads: Everything You Need to Know")](https://www.g2.com/articles/reddit-ads) [ ### Reddit Ads: Everything You Need to Know ](https://www.g2.com/articles/reddit-ads) While it isn’t often a first choice, Reddit is a goldmine for marketers. [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![5G’s Disruption to Digital Marketing](https://learn.g2.com/hubfs/architecture-bridge-buildings-302716.jpg "5G’s Disruption to Digital Marketing")](https://www.g2.com/articles/5gs-disruption-digital-marketing) [ ### 5G’s Disruption to Digital Marketing ](https://www.g2.com/articles/5gs-disruption-digital-marketing) Does anyone remember when 4G was released? Do you remember what you were doing or who you were with? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse [![5 Mobile Advertising Trends Changing the Industry in 2019](https://learn.g2crowd.com/hubfs/Mobile%20Devices_IMG.jpg "5 Mobile Advertising Trends Changing the Industry in 2019")](https://www.g2.com/articles/mobile-advertising-trends) [ ### 5 Mobile Advertising Trends Changing the Industry in 2019 ](https://www.g2.com/articles/mobile-advertising-trends) It’s Monday morning and your alarm goes off on your phone.  [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse Show More ## Mobile Advertising Software Discussions 0 Question on: Celtra [whats the best practice for using celtra?](/discussions/33783-whats-the-best-practice-for-using-celtra) this is to share knowledge across the industry and to ensure clients are getting the most out of it 1 - Get an ad request. 2 - Build the ad in Celtra. 3 - Client approves demo link. 4 - Insure all tracking pixels are set up correctly. 5 - Launch the ad either with a tag to Ad Operations or however your organization does it. 6 - Track the ad's performance in Celtra as needed. Answered: Joe Poppa on February 23, 2021 [Your answer](/discussions/33783-whats-the-best-practice-for-using-celtra/comments/new?remote=true) 0 Question on: AdRoll [How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?](/discussions/33127-how-do-i-run-reports-to-determine-how-a-particular-campaign-is-influencing-other-campaigns-within-adroll) For example, we have a look a like campaign currently running, I would like to know if those new users that are being directed to the site are then converting using our other campaign efforts to to show the client the true value on that campaign. So even if they are converting elsewhere they are being introduced to the brand through that particular campaign's efforts. Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new visitors originated from whether it was from AdRoll, Google, social, etc. If you're interested in learning more, you can request a demo here: https://www.adroll.com/advanced-tracking-demo Answered: Veronica Covdy on November 5, 2020 [Your answer](/discussions/33127-how-do-i-run-reports-to-determine-how-a-particular-campaign-is-influencing-other-campaigns-within-adroll/comments/new?remote=true) 0 Question on: Optmyzr [How can I better learn to use the Rule Enginge?](/discussions/30045-how-can-i-better-learn-to-use-the-rule-enginge) ? Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here: https://help.optmyzr.com/en/articles/3076017-what-is-the-rule-engine Answered: Geetanjali Tyagi on August 6, 2020 Pretend you're going to manually complete a task in Google Ads, a task you do on a regular basis. As you're pretending to do that task in Google Ads, write down each step, then transfer those steps in the Rule Engine. Setting up a Rule Engine rule as you pretend to carry out a Google Ads task is how you can ensure the rule does what you want it to do. Answered: Austin Becker on December 10, 2021 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/30045-how-can-i-better-learn-to-use-the-rule-enginge/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/mobile-advertising/resources?discussions_page=29) - [1](/categories/mobile-advertising/resources) - [2](/categories/mobile-advertising/resources?discussions_page=2) - … - [26](/categories/mobile-advertising/resources?discussions_page=26) - [27](/categories/mobile-advertising/resources?discussions_page=27) - [28](/categories/mobile-advertising/resources?discussions_page=28) - [29](/categories/mobile-advertising/resources?discussions_page=29) - 30 - [31](/categories/mobile-advertising/resources?discussions_page=31) - [Next ›Next ›](/categories/mobile-advertising/resources?discussions_page=31) ## Mobile Advertising Software Reports Mid-Market Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Mobile Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Mobile Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Mobile Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Mobile Advertising Spring 2026 G2 Report: Momentum Grid® Report