### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Marketing Analytics Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Marketing Analytics Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Marketing Analytics Software Articles [![50 Customer Retention Statistics to Check Out in 2026](https://4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/G2CM_FI066_Learn_Article_Images-%5BCustomer_Communication%5D_V1b-1.png "50 Customer Retention Statistics to Check Out in 2026")](https://www.g2.com/articles/customer-retention-statistics) [ ### 50 Customer Retention Statistics to Check Out in 2026 ](https://www.g2.com/articles/customer-retention-statistics) Keeping a customer costs less than finding a new one, but most businesses are still spending as if it's the other way around. [ ![Harshita Tewari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshita Tewari") HT ](https://learn.g2.com/author/harshita-tewari) by Harshita Tewari [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![What Is a Case Study? How to Write, Examples, and Template](https://learn.g2.com/hubfs/G2CM_BI013_Backlog_Images_%5BCase_Study%5D_V1a-1.png "What Is a Case Study? How to Write, Examples, and Template")](https://www.g2.com/articles/case-study) [ ### What Is a Case Study? How to Write, Examples, and Template ](https://www.g2.com/articles/case-study) In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers. [ ![Kristen McCabe](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen McCabe") KM ](https://learn.g2.com/author/kristen-mccabe) by Kristen McCabe [![2021 Trends in Customer Engagement and Experience](https://learn.g2.com/hubfs/customer%20service%20trends.jpg "2021 Trends in Customer Engagement and Experience")](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) [ ### 2021 Trends in Customer Engagement and Experience ](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope Show More ## Marketing Analytics Software Glossary Terms [![Case Study](https://learn.g2.com/hubfs/G2CM_GI482_Glossary_Article_Images-%5BCase_Study%5D_V1a.png "Case Study")](https://www.g2.com/glossary/case-study-definition) [Case Study](https://www.g2.com/glossary/case-study-definition) A case study is an in-depth evaluation of a group, person, or event. Discover types, basic elements, best practices, and the industries using case studies. by Mara Calvello [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Conversion Goals](https://learn.g2.com/hubfs/G2CM_GI158_Conversion_Goal_V1b.png "Conversion Goals")](https://www.g2.com/glossary/conversion-goals-definition) [Conversion Goals](https://www.g2.com/glossary/conversion-goals-definition) Conversion goals are website goals that require visitors to complete an action, like making a purchase. Learn the types, benefits, and best practices. by Mara Calvello ## Marketing Analytics Software Discussions 0 Question on: Force24 [How do I Provide Custom Fields to contacts?](/discussions/41392-how-do-i-provide-custom-fields-to-contacts) If we wanted to add a new field to our contacts how would we go about doing this? Custom fields can be added in the settings section, under "Contact Extension Fields". It's really easy to use but make sure that you plan out the data you want to use well. The fields cannot be deleted or change type in the front end, you will need to make contact with Force24 for that and it could delay any campaigns you want to get out the door quickly. Answered: Craig Robinson on March 23, 2022 [Your answer](/discussions/41392-how-do-i-provide-custom-fields-to-contacts/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [HOw do I a?](/discussions/34645-how-do-i-a) adsf asdfsdfasdf @Andy Duong First, I highly recommend you use this platform to ask specific questions. Your question is overwhelming and may discourage people from responding. In this case there is a simple answer. Use the HubSpot Academy to learn about and possibly get certified in all the things that you listed in your question. https://academy.hubspot.com/ https://www.hubspot.com/resources/courses If you have a paid HubSpot account, I think that unlocks even deeper training but what is offered for free is very thorough and helpful so it is a good place to start. Answered: Karen Gould on December 17, 2020 [Your answer](/discussions/34645-how-do-i-a/comments/new?remote=true) 0 Question on: HubSpot Marketing Hub [How do I delete a scheduled post?](/discussions/34627-how-do-i-delete-a-scheduled-post) I can draft a scheduled post but I'm not seeing a way to entirely delete a scheduled post. you have to save it as draft, then go to drafts, then click on it, then delete. Answered: Alejandra Gomez on December 14, 2021 [Your answer](/discussions/34627-how-do-i-delete-a-scheduled-post/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-analytics/resources?discussions_page=112) - [1](/categories/marketing-analytics/resources) - [2](/categories/marketing-analytics/resources?discussions_page=2) - … - [109](/categories/marketing-analytics/resources?discussions_page=109) - [110](/categories/marketing-analytics/resources?discussions_page=110) - [111](/categories/marketing-analytics/resources?discussions_page=111) - [112](/categories/marketing-analytics/resources?discussions_page=112) - 113 - [114](/categories/marketing-analytics/resources?discussions_page=114) - [115](/categories/marketing-analytics/resources?discussions_page=115) - [116](/categories/marketing-analytics/resources?discussions_page=116) - [117](/categories/marketing-analytics/resources?discussions_page=117) - [Next ›Next ›](/categories/marketing-analytics/resources?discussions_page=114) ## Marketing Analytics Software Reports Mid-Market Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Spring 2026 G2 Report: Momentum Grid® Report