### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Marketing Analytics Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Marketing Analytics Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Marketing Analytics Software Articles [![50 Customer Retention Statistics to Check Out in 2026](https://4099946.fs1.hubspotusercontent-na1.net/hubfs/4099946/G2CM_FI066_Learn_Article_Images-%5BCustomer_Communication%5D_V1b-1.png "50 Customer Retention Statistics to Check Out in 2026")](https://www.g2.com/articles/customer-retention-statistics) [ ### 50 Customer Retention Statistics to Check Out in 2026 ](https://www.g2.com/articles/customer-retention-statistics) Keeping a customer costs less than finding a new one, but most businesses are still spending as if it's the other way around. [ ![Harshita Tewari](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshita Tewari") HT ](https://learn.g2.com/author/harshita-tewari) by Harshita Tewari [![What Is Marketing Attribution? How to Measure It](https://learn.g2.com/hubfs/G2CM_FI913_Learn_Article_Images-%5BPermission_Based_Email_Marketing%5D_V1b-1.png "What Is Marketing Attribution? How to Measure It")](https://www.g2.com/articles/marketing-attribution) [ ### What Is Marketing Attribution? How to Measure It ](https://www.g2.com/articles/marketing-attribution) Each stage of the sales funnel—from awareness to consideration to purchase—requires a unique strategy. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope [![What Is a Case Study? How to Write, Examples, and Template](https://learn.g2.com/hubfs/G2CM_BI013_Backlog_Images_%5BCase_Study%5D_V1a-1.png "What Is a Case Study? How to Write, Examples, and Template")](https://www.g2.com/articles/case-study) [ ### What Is a Case Study? How to Write, Examples, and Template ](https://www.g2.com/articles/case-study) In today's marketplace, conveying your product's value through a compelling narrative is crucial to genuinely connecting with your customers. [ ![Kristen McCabe](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kristen McCabe") KM ](https://learn.g2.com/author/kristen-mccabe) by Kristen McCabe [![2021 Trends in Customer Engagement and Experience](https://learn.g2.com/hubfs/customer%20service%20trends.jpg "2021 Trends in Customer Engagement and Experience")](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) [ ### 2021 Trends in Customer Engagement and Experience ](https://www.g2.com/articles/customer-engagement-and-experience-trends-2021) This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham [![How to Make Cents of Your Marketing Budget](https://learn.g2.com/hubfs/Marketing%20Budget.png "How to Make Cents of Your Marketing Budget")](https://www.g2.com/articles/marketing-budget) [ ### How to Make Cents of Your Marketing Budget ](https://www.g2.com/articles/marketing-budget) Product launches. Webinars. Co-marketing campaigns. Email newsletters. None of these marketing programs happen without the proper budget. [ ![Lauren Pope](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren Pope") LP ](https://learn.g2.com/author/lauren-pope) by Lauren Pope Show More ## Marketing Analytics Software Glossary Terms [![Case Study](https://learn.g2.com/hubfs/G2CM_GI482_Glossary_Article_Images-%5BCase_Study%5D_V1a.png "Case Study")](https://www.g2.com/glossary/case-study-definition) [Case Study](https://www.g2.com/glossary/case-study-definition) A case study is an in-depth evaluation of a group, person, or event. Discover types, basic elements, best practices, and the industries using case studies. by Mara Calvello [![Integrated Marketing](https://learn.g2.com/hubfs/G2CM_GI636_Glossary_Article_Images_%5Bintegrated_marketing%5D_V1b.png "Integrated Marketing")](https://www.g2.com/glossary/integrated-marketing-definition) [Integrated Marketing](https://www.g2.com/glossary/integrated-marketing-definition) Integrated marketing is the strategic alignment of marketing channels and messages to improve the customer experience. Learn best practices for campaigns. by Kelly Fiorini [![Marketing Analytics](https://learn.g2.com/hubfs/G2CM_GI587_Glossary_Article_Images_%5BMarketing_Analytics%5D_V1b.png "Marketing Analytics")](https://www.g2.com/glossary/marketing-analytics-definition) [Marketing Analytics](https://www.g2.com/glossary/marketing-analytics-definition) Marketing analytics helps track campaign performance, measure ROI, and turn data into insights that drive smarter growth and engagement. Learn more. by Sagar Joshi [![Conversion Goals](https://learn.g2.com/hubfs/G2CM_GI158_Conversion_Goal_V1b.png "Conversion Goals")](https://www.g2.com/glossary/conversion-goals-definition) [Conversion Goals](https://www.g2.com/glossary/conversion-goals-definition) Conversion goals are website goals that require visitors to complete an action, like making a purchase. Learn the types, benefits, and best practices. by Mara Calvello ## Marketing Analytics Software Discussions 0 Question on: DashThis [What is DashThis?](/discussions/what-is-dashthis) What is DashThis? DashThis is an easy-to-use, automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. DashThis connects to 34+ of the most popular marketing tools. Answered: Jean-Philippe Cantin on December 14, 2022 [Your answer](/discussions/what-is-dashthis/comments/new?remote=true) 0 Question on: CleverTap [How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?](/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base) You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first. Answered: Mridu Bhattacharya on October 19, 2022 Parvati, you can use the Uninstall dashboard in CleverTap to view the number of users uninstalling your app. https://docs.clevertap.com/docs/uninstalls-view But better to predict your users who might uninstall your app and act on engaging them while you can using our Intent Based Segmentation - https://docs.clevertap.com/docs/intent-based-segments Answered: Madhur Goswami on January 2, 2023 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-do-i-track-uninstallers-is-there-a-way-to-find-out-exactly-about-my-uninstaller-base/comments/new?remote=true) 0 Question on: WebEngage [Can we get a detailed day to day report of a journey?](/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) If a journey is published, it runs for around seven days, so there is a change in OR & CR each day, so can we get a report based on daily changes. Yes Answered: Suman Pandit on January 13, 2022 [Your answer](/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/marketing-analytics/resources?discussions_page=111) - [1](/categories/marketing-analytics/resources) - [2](/categories/marketing-analytics/resources?discussions_page=2) - … - [108](/categories/marketing-analytics/resources?discussions_page=108) - [109](/categories/marketing-analytics/resources?discussions_page=109) - [110](/categories/marketing-analytics/resources?discussions_page=110) - [111](/categories/marketing-analytics/resources?discussions_page=111) - 112 - [113](/categories/marketing-analytics/resources?discussions_page=113) - [114](/categories/marketing-analytics/resources?discussions_page=114) - [115](/categories/marketing-analytics/resources?discussions_page=115) - [116](/categories/marketing-analytics/resources?discussions_page=116) - [117](/categories/marketing-analytics/resources?discussions_page=117) - [Next ›Next ›](/categories/marketing-analytics/resources?discussions_page=113) ## Marketing Analytics Software Reports Mid-Market Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Marketing Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Grid® Report for Marketing Analytics Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Marketing Analytics Spring 2026 G2 Report: Momentum Grid® Report