Top Free Loyalty Management Software - Page 7

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 807

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: InComm InCentives (+12.5%) - Among all products in this category, InComm InCentives recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 29,700+ Authentic Reviews
  • 807+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, Benepik, AdvantageClub.ai, Comarch Loyalty Management, and Mastercard Offers.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=benepik&focus%5B%5D=advantageclub-ai&focus%5B%5D=comarch-loyalty-management&focus%5B%5D=mastercard-offers)

Joyn

Together with thousands of other merchants, you are the beating heart of your neighbourhood. From that hot cup of coffee while your customer waits, to that little extra for that loyal customer having a tough day. Every single day, you go that extra mile for your customers. We combined all of your extra efforts into one single app. With Joyn, your customers enjoy unique advantages, save for cool rewards and keep coming back to you. Joyn provides you the tools to help you grow your business. With proven ROI, Joyn helps local merchants to: - Get to know their customers better - Reward their loyal customers - Make their customers come back more often - Win back ‘lost’ customers - Attract new customers - Grow their business

Who Is the Company Behind Joyn?

KANJIN (kanjin.app)

KANJIN is a free digital stamp card and back office for small walk-in shops: cafes, bakeries, bubble tea and dessert counters, barbers, salons, nail studios and small retail. Customers collect stamps with just their phone number. There is no app to download and no paper card to lose. Staff type the number, or the customer scans the counter poster. On Square? Connect it free, and customers on your card are stamped when they pay. Free forever, for any number of customers: - Digital stamp card and printable counter QR poster - Customer list showing your regulars and who is slipping away, based on your trade's visit cycle - 20 Google review requests a month by email, to customers who said yes, plus a review button on every customer's card - One email a month to up to 150 regulars - Sales & costs: daily takings, supplier invoices, shift notes and printable reports - Break-even, profit-by-item and lost-revenue calculators - Unlimited staff logins and a PIN-locked Counter Mode - Free Square connection, and your whole customer list as a CSV download any time The paid plan (US$39 a month per location) adds the marketing: win-back, slow-day and rainy-day emails, welcome and birthday treats, bring-a-friend stamps, review requests with no monthly cap, AI review replies, and local Instagram and YouTube creator discovery with invitations written for you. Languages: English, Traditional Chinese, Japanese, Spanish, French. Web app: works in any browser on phone, tablet or computer.

Who Is the Company Behind KANJIN (kanjin.app)?

Kivly

Who Is the Company Behind Kivly?

  • Seller: Kivly
  • Year Founded: 2019
  • HQ Location: Burgos, ES
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

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How it works

LealUp

LealUp is the customer success platform built for B2B SaaS teams in Latin America. It unifies the signals scattered across your stack - product usage, support tickets, payments and customer conversations - into a single account view, scores every account for churn risk and expansion opportunity with explainable AI, and turns those signals into playbooks your team actually runs. Most CS teams in the region still operate reactively: renewals arrive as a surprise, account health lives in spreadsheets, and the most important customer conversations happen in personal WhatsApp accounts that walk out the door when a CSM leaves. LealUp was designed around that reality. WhatsApp is a first-class channel, not an add-on: a shared team inbox assigns conversations to accounts, keeps the full interaction history under company control, and runs automated cadences without anyone using a personal phone number. What you get: Signals: usage, tickets, billing and communications consolidated per account, so account health is a live view instead of a monthly spreadsheet exercise. Predictive AI scoring: dynamic risk and opportunity scores with explainability. Every score shows what changed, why it matters and the recommended next action, so CSMs prioritize with evidence rather than intuition. Playbooks: ready-to-use workflows for onboarding, churn prevention, rescue and expansion. Trigger them from a score change, execute them over WhatsApp or email, and adapt every step to your own motion. Dashboards: portfolio health, retention cohorts, risk funnels and the measured impact of each playbook you run, so customer success can be reported to the rest of the business in revenue terms. Integrations: HubSpot, Salesforce, Stripe, Intercom, Slack, WhatsApp, Google Sheets, Zapier and 20+ more connect in minutes. LealUp is built for CS Managers who need a prioritized portfolio instead of a long list of accounts, for CS Ops who need configurable scores, alerts and workflows that scale, and for Heads of CS who need to connect team activity to retention and expansion revenue. Onboarding is guided and fast: most teams are operational in about a week, connecting data sources, configuring scores and alerts, and launching their first playbooks, instead of spending a quarter on a rollout. A Spanish-language product and support team, LATAM-native workflows and WhatsApp at the core make LealUp a fit for teams that global customer success suites were never designed for. Make retention the main engine of your growth.

Who Is the Company Behind LealUp?

  • Seller: LealUp
  • Year Founded: 2026
  • HQ Location: Santiago , CL
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Lecy

Lecy is, to our knowledge, the simplest loyalty solution for physical shops and franchise networks. A dynamic NFC tag sits at the till: the customer holds their phone to it, the same gesture they just made to pay, and earns a point. No app, no card, no wallet, no typing, no POS integration, and nothing for the team to do. The customer stays anonymous by default. How it works Each tap generates a unique, encrypted, single-use link (NTAG 424 chip). That is a proof of presence: a point exists only if the phone was physically in front of the tag. Unlike a fixed QR code or an ordinary NFC sticker, a copied link grants nothing. On the first visit, the customer confirms with Face ID or fingerprint, which creates a passkey. No form, no personal data. What follows from the tap - Customers who come back: points, thresholds and rewards in the merchant's own brand. - Feedback tied to a real visit: mixed feedback goes privately to the manager, happy customers are invited to leave a Google review. - News and offers at each tap, with links to social networks or the online shop. - Visibility on Google and AI assistants: fresh, regular reviews linked to proven visits. An AI visibility module is in early access. - For franchise networks: one dashboard per point of sale, based on measured visits, with cross-shop balancing of points and rewards. Set up in minutes Choose the threshold, the reward, point validity and the design in about two minutes. The tag arrives already linked to the shop. No hardware, no installation, no training. For a network, deployment is a shipment of tags. Who it is for Coffee shops, bakeries, restaurants, juice bars, hairdressers, beauty salons, gyms and franchise networks where customers come back often. Lecy rewards the visit, not the amount, so it is not the right tool when the basket varies widely. From €35 a month per point of sale, NFC tag included, no commitment. Published by NFGO SAS, Paris. Live in France, Belgium and Croatia.

Who Is the Company Behind Lecy?

Letstamp

Letstamp is a fast and easy-to-use loyalty program app for businesses. Increase customer loyalty with personalized campaigns and simple, customer-focused solutions.

Who Is the Company Behind Letstamp?

  • Seller: Mavigen
  • Year Founded: 2009
  • HQ Location: Beyoğlu/İstanbul, TR
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Litecard

Litecard is mobile wallet marketing software for enterprise brands that use Apple Wallet, Google Wallet and Samsung Wallet for customer engagement. The platform creates dynamic loyalty cards, membership cards, promotional offers, vouchers, coupons and order-tracking passes that customers can save without installing a separate brand app. Litecard connects wallet passes to CRM, loyalty, eCommerce, CDP and point-of-sale systems, enabling automated pass creation, live updates, event-based and location-based wallet notifications, QR codes, barcodes and NFC. Integrations include Shopify and Shopify POS, Klaviyo, Salesforce, Microsoft Dynamics 365, Bloomreach, Dotdigital, Braze, Yotpo, Square, Lightspeed Retail X-Series, Mailchimp and Okendo, with APIs and webhooks for custom workflows. Reporting covers pass installs and removals, notification engagement, scans and redemptions. Webhook registration and events are also available to feed data into enterprise CDPs such as Tealium, Amperity and Snowflake.

Who Is the Company Behind Litecard?

  • Seller: litecard
  • Year Founded: 2022
  • HQ Location: United Kingdom
  • LinkedIn® Page: www.linkedin.com
    25 employees on LinkedIn®
  • Ownership: Private
  • Phone: +1 (601) 688 8860

Love Loyalty: Shopify Loyalty and Rewards Apps

Love Loyalty is the best loyalty app built exclusively for Shopify. Unlike traditional apps that slow your site with external APIs and pop-ups, Love Loyalty stores everything in Shopify metafields for lightning-fast performance and seamless integration. Build programs that convert with points, VIP tiers, referrals, and paid memberships. Customers see rewards everywhere—20+ placements across product pages, cart, checkout, and account pages. Redemption happens in cart without pop-up widgets. Sell online and in stores? Full POS support syncs accounts so customers earn and redeem points everywhere. B2B loyalty extends programs to wholesale customers. Paid memberships generate recurring revenue with auto-renewal and 1-click upsells. Integrates with Klaviyo, Shopify Flow, JudgeMe, Recharge, Rebuy, Tapcart. Pricing starts at $24/mo for 300 orders. Growth at $79/mo supports 2,000 orders with onboarding. Plus offers unlimited orders at $399/mo with checkout extensions. 5.0-star rated on Shopify App Store.

Who Is the Company Behind Love Loyalty: Shopify Loyalty and Rewards Apps?

Loyal Aura

Loyal Aura helps local businesses turn first-time customers into regulars. Cafés, barbershops, salons, nail salons, restaurants, gyms and car washes create a digital loyalty card from a ready-made recipe (for example "buy 9 coffees, get the 10th free"), print a QR code and put it at the counter. Customers scan it and save the card to Apple Wallet or Google Wallet, with no app to download. Staff add stamps or points by scanning with a phone, so no new POS is needed. From there, Loyal Aura brings customers back automatically: wallet notifications, birthday rewards, referral rewards and "we miss you" messages for customers who stop visiting. The Reviews module asks happy customers for Google reviews at the right moment. Eight card types are available (stamp, points, tier, membership, discount, cashback, coupon and gift), plus spin-the-wheel games, WhatsApp, and SMS, email and a REST API on higher plans. Monthly plans, published prices and a free trial.

Who Is the Company Behind Loyal Aura?

Loyale

Loyale helps businesses transform loyalty programs from a cost center into a revenue engine. With seamless Shopify integration, a web app, and support for Google and Apple Wallet, Loyale makes it easy to engage customers, increase repeat purchases, and unlock new revenue streams. From top-ups and subscriptions to smart automations and partner rewards, Loyale gives brands the tools to retain, reward, and grow their most valuable customers. Key features include: Multi-channel support: Shopify integration, web app, and digital wallet compatibility (Google & Apple Wallet) Flexible loyalty programs: Points, top-ups, subscription-based tiers, and partner rewards Smart automation: Win-back campaigns, birthday month targeting, and personalised offers Data-driven insights: Track customer behaviour, measure engagement, and optimise campaigns for ROI Loyale turns your loyalty program into a strategic growth tool, helping businesses drive repeat sales, boost cash flow, and deliver a better experience for their most valuable customers.

Who Is the Company Behind Loyale?

  • Seller: Loyale
  • Year Founded: 2018
  • HQ Location: Birkirkara, MT
  • LinkedIn® Page: www.linkedin.com
    17 employees on LinkedIn®

Loyalita

Loyalita is a loyalty platform for cafés, restaurants, beauty salons and local shops. The loyalty card lives in your customer's phone wallet (Apple Wallet and Google Wallet): no app to download, no plastic. Customers scan a QR code at the counter, fill in a short form and get the card. Your staff scan it with the staff app and the stamp or points appear instantly. Includes: stamps, points (cashback), discount and membership cards; branded card design; milestone rewards, expiring gifts and vouchers, prepaid bundles and subscriptions; auto-upgrading tiers; refer-a-friend; automatic and geo-triggered push notifications; multi-location dashboard with staff roles; import of your existing customer base; built-in analytics. Pro adds broadcasts to the whole base or a segment, scheduled messages, 5 automated campaigns (welcome, birthday, win-back, one stamp away, threshold reached), messages with a gift attached, and cohort analytics. Pricing: Starter €25/mo, Pro €49/mo, Enterprise: contact sales. Unlimited customers on every plan. 14-day free trial, no lock-in.

Who Is the Company Behind Loyalita?

Loyally

Loyally is a comprehensive digital loyalty platform designed to help businesses attract, retain, and engage customers through customizable loyalty programs. By offering a variety of digital loyalty cards, including stamp, reward, membership, discount, cashback, coupon, multipass, and gift cards, Loyally enables businesses to create tailored incentives that encourage repeat visits and foster customer loyalty. The platform's built-in Customer Relationship Management (CRM) system, coupled with unlimited PUSH notifications and geolocation marketing, allows businesses to deliver personalized offers and timely updates, enhancing customer engagement and driving sales growth. Key Features and Functionality: - Digital Loyalty Cards: Create and manage various types of digital loyalty cards, such as stamp, reward, membership, discount, cashback, coupon, multipass, and gift cards, to suit different promotional strategies. - Built-in CRM System: Gain deep insights into customer behaviors and preferences, enabling targeted marketing campaigns and personalized customer interactions. - Unlimited PUSH Notifications: Engage customers in real-time with unlimited PUSH notifications, promoting deals, news, or reminders directly to their devices. - Geolocation & Proximity Marketing: Send automated notifications to users within 100 meters of your desired location, driving foot traffic and increasing sales. - Referral Sharing: Encourage satisfied customers to spread the word, easily expanding your customer base with referrals. - Customer Segmentation: Segment customers based on their preferences, behaviors, and purchase history, enabling targeted marketing efforts. - Performance Metrics: Track your loyalty program's performance with key metrics like customer engagement, sales, and reward redemptions, helping you make informed decisions and optimize your marketing efforts. Primary Value and Solutions: Loyally addresses the challenge of customer retention by providing businesses with a versatile and user-friendly platform to implement effective loyalty programs. By leveraging digital loyalty cards and advanced CRM capabilities, businesses can enhance customer engagement, increase repeat visits, and boost sales. The platform's automation features, such as automated reward distribution and targeted messaging, streamline marketing efforts, allowing businesses to focus on delivering exceptional customer experiences. Additionally, Loyally's referral sharing and social media integration features help expand the customer base without incurring additional advertising costs, making it a cost-effective solution for businesses aiming to grow and maintain a loyal customer following.

Who Is the Company Behind Loyally?

Loyaltty

Loyaltty is a free loyalty platform for small businesses that helps increase repeat visits using digital stamp cards and SMS/WhatsApp engagement.

Who Is the Company Behind Loyaltty?

Loyalty Cards

Loyalty Cards lets small businesses run a digital loyalty program that lives in their customers' Apple Wallet and Google Wallet, with no app for customers to download. Describe your business in one line and an AI designer makes a branded stamp card or points card, with the artwork, colors and rewards ready. Customers join by scanning a QR code at the counter, and staff add stamps or points by scanning the card with the Loyalty Cards app for iPhone and Android. Balances update on the pass right away, and owners can send push notifications, set VIP tiers and print counter flyers. Built for restaurants, coffee shops, salons, clinics and other local businesses, in 11 languages. Plus is $30 a month ($25 billed yearly), Pro is $72 a month ($60 billed yearly), and every business starts with a 14-day free trial, no card needed.

Who Is the Company Behind Loyalty Cards?

  • Seller: CODOTDEV LLC
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Ownership: 88d9947aa88684b278452c124efa95c0.png

LoyaltyXpert

LoyaltyXpert is a SaaS-based loyalty management software built to help manufacturers, enterprises, and B2B brands improve customer retention and channel engagement. Launched in 2017, it provides a unified platform for digital channel engagement, sales management, and scalable loyalty programs. Businesses can run customer loyalty programs, channel partner initiatives, and influencer rewards programs using advanced rewards management tools, automation, gamification features, and real-time analytics. As an AI-powered loyalty program software, it delivers intelligent insights for smarter decision-making and better performance tracking. The platform also includes a sales tracking app, warranty management software, and meet management software within its loyalty ecosystem. With seamless integration into existing systems, LoyaltyXpert helps increase repeat purchases, strengthen partner performance, and drive measurable ROI through structured, easy-to-manage loyalty strategies.

Who Is the Company Behind LoyaltyXpert?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024