### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Influencer Marketing Platforms Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Influencer Marketing Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Influencer Marketing Platforms Articles [![The Rise and Rise of Influencer Marketing](https://learn.g2.com/hubfs/Influencer%20marketing%20platforms-SJ.jpg "The Rise and Rise of Influencer Marketing")](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) [ ### The Rise and Rise of Influencer Marketing ](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) In the initial years of social media, online ads served as a major channel for brands to showcase and market their products and services. With the increasing use of the internet, customers expect online ads to be seamless. However, 79% of customers feel that they are being tracked because of retargeted ads, and many others find sudden ad pop-ups pushy, thus choosing to block traditional ads from their devices. This creates a trust gap between brands and customers who now want information only from trustworthy sources. This has led to brands turning to influencer marketing to help grow their presence in the market.  [ ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi") SJ ](https://learn.g2.com/author/shalaka-joshi) by Shalaka Joshi [![Influencer Marketing: Building Trust With Tech](https://learn.g2.com/hubfs/G2CM_BI044_Backlog_Images_%5BInfluencer_marketing%5D_V1a.png "Influencer Marketing: Building Trust With Tech")](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) [ ### Influencer Marketing: Building Trust With Tech ](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola? [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham ## Influencer Marketing Platforms Glossary Terms [![Trickle-Down Effect](https://learn.g2.com/hubfs/G2CM_GI386_Glossary_Article_Images_%5BTrickle_Down_Effect%5D_V1a.png "Trickle-Down Effect")](https://www.g2.com/glossary/trickle-down-effect-definition) [Trickle-Down Effect](https://www.g2.com/glossary/trickle-down-effect-definition) The trickle-down effect explains how trends spread from high-status groups to broader markets. Learn how it works in marketing and consumer behavior. by Alyssa Towns [![Cost Per Lead](https://learn.g2.com/hubfs/G2CM_GI765_Glossary_Article_Images_%5BCost_per_Lead%5D_V1b.png "Cost Per Lead")](https://www.g2.com/glossary/cost-per-lead-definition) [Cost Per Lead](https://www.g2.com/glossary/cost-per-lead-definition) Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits. by Alyssa Towns [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan ## Influencer Marketing Platforms Discussions 0 Question on: impact.com [Is SaaSquatch SOC2 Certified?](/discussions/46609-is-saasquatch-soc2-certified) Has SaaSquatch successfully completed a Service Organization Control (SOC 2®) Type II examination? Yes - SaaSquatch is SOC2 Type II certified. We hold ourselves accountable to the highest security standards, giving you confidence that your data is safe while you focus on launching powerful referral and loyalty programs. Learn more about SOC2 and our certification here: https://www.saasquatch.com/blog/saasquatch-announces-soc-2-certification/ Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46609-is-saasquatch-soc2-certified/comments/new?remote=true) 0 Question on: impact.com [Is SaaSquatch compliant with GDPR?](/discussions/46608-is-saasquatch-compliant-with-gdpr) Does SaaSquatch operate within the requirements of GDPR when handling personal information (ie. email addresses) of the referring and referred users? Yes - Our platform is fully GDPR, EU Privacy Shield and CCPA compliant. We never store cookies or personally identifiable information on referred friends unless they provide explicit consent. Learn more here: https://www.saasquatch.com/blog/rs-gdpr-and-customer-referral-programs-tell-a-friend/ Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46608-is-saasquatch-compliant-with-gdpr/comments/new?remote=true) 0 Question on: Onclusive [How are Critical Mention and Onclusive related?](/discussions/how-are-critical-mention-and-onclusive-related) I’ve seen both the Critical Mention and Onclusive names used interchangeably. How are they related? Are they separate companies or platforms? Which products can Critical Mention customers access through Onclusive? Etc. etc. Critical Mention and Onclusive are part of the same business. While the Critical Mention name is still recognised in the US, the company operates as Onclusive worldwide. Customers across all geographies have access to the full suite of Onclusive solutions, from social listening and media monitoring & analysis, to PR management tools and a global forward planning service. Answered: Claire - Support Team on July 28, 2026 [Your answer](/discussions/how-are-critical-mention-and-onclusive-related/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms/resources?discussions_page=4) - [1](/categories/influencer-marketing-platforms/resources) - [2](/categories/influencer-marketing-platforms/resources?discussions_page=2) - [3](/categories/influencer-marketing-platforms/resources?discussions_page=3) - [4](/categories/influencer-marketing-platforms/resources?discussions_page=4) - 5 - [6](/categories/influencer-marketing-platforms/resources?discussions_page=6) - [7](/categories/influencer-marketing-platforms/resources?discussions_page=7) - [8](/categories/influencer-marketing-platforms/resources?discussions_page=8) - [9](/categories/influencer-marketing-platforms/resources?discussions_page=9) - … - [33](/categories/influencer-marketing-platforms/resources?discussions_page=33) - [34](/categories/influencer-marketing-platforms/resources?discussions_page=34) - [Next ›Next ›](/categories/influencer-marketing-platforms/resources?discussions_page=6) ## Influencer Marketing Platforms Reports Mid-Market Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Momentum Grid® Report