### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Influencer Marketing Platforms Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Influencer Marketing Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Influencer Marketing Platforms Articles [![The Rise and Rise of Influencer Marketing](https://learn.g2.com/hubfs/Influencer%20marketing%20platforms-SJ.jpg "The Rise and Rise of Influencer Marketing")](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) [ ### The Rise and Rise of Influencer Marketing ](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) In the initial years of social media, online ads served as a major channel for brands to showcase and market their products and services. With the increasing use of the internet, customers expect online ads to be seamless. However, 79% of customers feel that they are being tracked because of retargeted ads, and many others find sudden ad pop-ups pushy, thus choosing to block traditional ads from their devices. This creates a trust gap between brands and customers who now want information only from trustworthy sources. This has led to brands turning to influencer marketing to help grow their presence in the market.  [ ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi") SJ ](https://learn.g2.com/author/shalaka-joshi) by Shalaka Joshi [![Influencer Marketing: Building Trust With Tech](https://learn.g2.com/hubfs/G2CM_BI044_Backlog_Images_%5BInfluencer_marketing%5D_V1a.png "Influencer Marketing: Building Trust With Tech")](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) [ ### Influencer Marketing: Building Trust With Tech ](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola? [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham ## Influencer Marketing Platforms Glossary Terms [![Trickle-Down Effect](https://learn.g2.com/hubfs/G2CM_GI386_Glossary_Article_Images_%5BTrickle_Down_Effect%5D_V1a.png "Trickle-Down Effect")](https://www.g2.com/glossary/trickle-down-effect-definition) [Trickle-Down Effect](https://www.g2.com/glossary/trickle-down-effect-definition) The trickle-down effect explains how trends spread from high-status groups to broader markets. Learn how it works in marketing and consumer behavior. by Alyssa Towns [![Cost Per Lead](https://learn.g2.com/hubfs/G2CM_GI765_Glossary_Article_Images_%5BCost_per_Lead%5D_V1b.png "Cost Per Lead")](https://www.g2.com/glossary/cost-per-lead-definition) [Cost Per Lead](https://www.g2.com/glossary/cost-per-lead-definition) Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits. by Alyssa Towns [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan ## Influencer Marketing Platforms Discussions 0 Question on: impact.com [Can I start with one program and add more later?](/discussions/46612-can-i-start-with-one-program-and-add-more-later) For example, if my business is only ready to implement a customer referral program now, can we do that first and add loyalty programs later? Absolutely - Many of our customers start by implementing one rewards program and add subsequent programs over time. Once you’re fully integrated with SaaSquatch, additional programs can be easily added. Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46612-can-i-start-with-one-program-and-add-more-later/comments/new?remote=true) 0 Question on: impact.com [Who is SaaSquatch not ideal for?](/discussions/46611-who-is-saasquatch-not-ideal-for) Are there any types of businesses that SaaSquatch might not work for? We find that our platform may be overboard for early eCommerce stores that just want a basic referral program or coupon codes for one-off sales. However, once you have a returning customer base that you want to engage with more and segment to provide more targeted programs and offers, we may be a better fit at that time. Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46611-who-is-saasquatch-not-ideal-for/comments/new?remote=true) 0 Question on: impact.com [Does SaaSquatch work with mobile apps?](/discussions/46610-does-saasquatch-work-with-mobile-apps) Can SaaSquatch referral and loyalty programs be integrated directly into mobile apps, or do users need to always access the programs from a web browser? Yes - The SaaSquatch platform integrates with your mobile app and technology stack to create an amazing mobile experience and drive app growth. SaaSquatch natively integrates with mobile deep linking platforms (AppsFlyer, Branch) to improve all aspects of your mobile app referral experience, from downloading, installing, and sharing. Learn more here: https://www.saasquatch.com/apps/ Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46610-does-saasquatch-work-with-mobile-apps/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms/resources?discussions_page=3) - [1](/categories/influencer-marketing-platforms/resources) - [2](/categories/influencer-marketing-platforms/resources?discussions_page=2) - [3](/categories/influencer-marketing-platforms/resources?discussions_page=3) - 4 - [5](/categories/influencer-marketing-platforms/resources?discussions_page=5) - [6](/categories/influencer-marketing-platforms/resources?discussions_page=6) - [7](/categories/influencer-marketing-platforms/resources?discussions_page=7) - [8](/categories/influencer-marketing-platforms/resources?discussions_page=8) - … - [33](/categories/influencer-marketing-platforms/resources?discussions_page=33) - [34](/categories/influencer-marketing-platforms/resources?discussions_page=34) - [Next ›Next ›](/categories/influencer-marketing-platforms/resources?discussions_page=5) ## Influencer Marketing Platforms Reports Mid-Market Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Momentum Grid® Report