### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Influencer Marketing Platforms Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Influencer Marketing Platforms Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Influencer Marketing Platforms Articles [![The Rise and Rise of Influencer Marketing](https://learn.g2.com/hubfs/Influencer%20marketing%20platforms-SJ.jpg "The Rise and Rise of Influencer Marketing")](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) [ ### The Rise and Rise of Influencer Marketing ](https://www.g2.com/articles/the-rise-and-rise-of-influencer-marketing) In the initial years of social media, online ads served as a major channel for brands to showcase and market their products and services. With the increasing use of the internet, customers expect online ads to be seamless. However, 79% of customers feel that they are being tracked because of retargeted ads, and many others find sudden ad pop-ups pushy, thus choosing to block traditional ads from their devices. This creates a trust gap between brands and customers who now want information only from trustworthy sources. This has led to brands turning to influencer marketing to help grow their presence in the market.  [ ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi") SJ ](https://learn.g2.com/author/shalaka-joshi) by Shalaka Joshi [![Influencer Marketing: Building Trust With Tech](https://learn.g2.com/hubfs/G2CM_BI044_Backlog_Images_%5BInfluencer_marketing%5D_V1a.png "Influencer Marketing: Building Trust With Tech")](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) [ ### Influencer Marketing: Building Trust With Tech ](https://www.g2.com/articles/influencer-marketing-building-trust-with-tech) When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on social media? A beauty guru on YouTube showing off the latest MAC eyeshadow palette? A festive image of Santa Claus enjoying a bottle of Coca-Cola? [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham ## Influencer Marketing Platforms Glossary Terms [![Trickle-Down Effect](https://learn.g2.com/hubfs/G2CM_GI386_Glossary_Article_Images_%5BTrickle_Down_Effect%5D_V1a.png "Trickle-Down Effect")](https://www.g2.com/glossary/trickle-down-effect-definition) [Trickle-Down Effect](https://www.g2.com/glossary/trickle-down-effect-definition) The trickle-down effect explains how trends spread from high-status groups to broader markets. Learn how it works in marketing and consumer behavior. by Alyssa Towns [![Cost Per Lead](https://learn.g2.com/hubfs/G2CM_GI765_Glossary_Article_Images_%5BCost_per_Lead%5D_V1b.png "Cost Per Lead")](https://www.g2.com/glossary/cost-per-lead-definition) [Cost Per Lead](https://www.g2.com/glossary/cost-per-lead-definition) Marketers use cost per lead (CPL) to gauge the effectiveness of their marketing campaigns in generating leads. Learn how to calculate it and its benefits. by Alyssa Towns [![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition) [Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition) Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research. by Ninisha Pradhan ## Influencer Marketing Platforms Discussions 0 Question on: Influential powered by Captiv8 [What does Captiv8 do?](/discussions/what-does-captiv8-do) What does Captiv8 do? influencer marketing Answered: Kelly Turner on February 21, 2023 [Your answer](/discussions/what-does-captiv8-do/comments/new?remote=true) 0 Question on: impact.com [Does SaaSquatch work with both B2B and B2C?](/discussions/46615-does-saasquatch-work-with-both-b2b-and-b2c) Is the SaaSquatch platform designed specifically for just one type of business model? Yes - The SaaSquatch platform comes loaded with loyalty, referral, and rewards programs designed to drive growth for companies in both the B2B or B2C space. We work with a variety of other business models as well and can recommend strategies for your specific needs. Each program can be fully customized to your organization’s specific needs, customers, goals, and business model. Answered: SaaSquatch Team on March 16, 2021 Comment deleted by user. Answered: SaaSquatch Team on March 16, 2021 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/46615-does-saasquatch-work-with-both-b2b-and-b2c/comments/new?remote=true) 0 Question on: impact.com [How do you help me get started with SaaSquatch?](/discussions/46614-how-do-you-help-me-get-started-with-saasquatch) What is the onboarding process like for new customers? When you choose to power your referral and loyalty programs with SaaSquatch, our team is with you every step of the way to help you design, implement, and launch powerful programs. The SaaSquatch Onboarding process provides you with the tools and guidance you need in order to succeed, and offers personalized support as you continue to grow. Our approach to onboarding starts with defining what success looks like for your organization, designing your program down to the finest details, and helping you initialize and install your program with custom documentation before testing and launching. Support from the SaaSquatch Success Team continues after you are launched so you can ask questions, get advice, and continue implementing new rewards programs. Answered: SaaSquatch Team on March 16, 2021 [Your answer](/discussions/46614-how-do-you-help-me-get-started-with-saasquatch/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/influencer-marketing-platforms/resources?discussions_page=2) - [1](/categories/influencer-marketing-platforms/resources) - [2](/categories/influencer-marketing-platforms/resources?discussions_page=2) - 3 - [4](/categories/influencer-marketing-platforms/resources?discussions_page=4) - [5](/categories/influencer-marketing-platforms/resources?discussions_page=5) - [6](/categories/influencer-marketing-platforms/resources?discussions_page=6) - [7](/categories/influencer-marketing-platforms/resources?discussions_page=7) - … - [33](/categories/influencer-marketing-platforms/resources?discussions_page=33) - [34](/categories/influencer-marketing-platforms/resources?discussions_page=34) - [Next ›Next ›](/categories/influencer-marketing-platforms/resources?discussions_page=4) ## Influencer Marketing Platforms Reports Mid-Market Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Influencer Marketing Platforms Spring 2026 G2 Report: Momentum Grid® Report