# Best Email Marketing Services Providers - Page 23

## How Many Email Marketing Services Providers Products Does G2 Track?

**Total Products under this Category:** 499

### Category Stats (Jul 2026)

- **Average Rating:** 4.6/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Acquisition Inc (+0.25%) - Among all products in this category, Acquisition Inc recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Email Marketing Services Providers Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,100+ Authentic Reviews
- 499+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Services Providers
 ![G2 Grid® for Email Marketing Services Providers plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing-services/grids.png?focus%5B%5D=87352&focus%5B%5D=60536&focus%5B%5D=1430549&focus%5B%5D=154740&focus%5B%5D=54702&focus%5B%5D=1192167&focus%5B%5D=38123&focus%5B%5D=30406)

Highlighted products: Martal Group, Belkins, Outbound System, ViB.Tech, pharosIQ, Designity, CIENCE, and Campaign Manager +.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing-services/grids.json?focus%5B%5D=martal-group&focus%5B%5D=belkins&focus%5B%5D=outbound-system&focus%5B%5D=vib-tech&focus%5B%5D=pharosiq&focus%5B%5D=designity-inc-designity&focus%5B%5D=cience&focus%5B%5D=eyereturn-marketing-campaign-manager)

**Sponsored**

### LevelUp Leads

Most B2B companies know they need more outbound pipeline. The hard part is building the team, data, messaging, management, and reporting system required to do it well. LevelUp Leads helps B2B companies run outbound SDR programs without hiring and managing the function internally. We handle the full outbound motion: account research, contact data, messaging, cold calling, email, LinkedIn outreach, meeting booking, reporting, SDR management, and optimization. Our model is built for companies selling high-value products or services into complex B2B markets. That includes SaaS, technology, MSPs, manufacturing, industrial, finance, professional services, logistics, and other industries where buyers are hard to reach and sales conversations need to be qualified before they reach the sales team. Cold calling is a core part of our delivery model. Some clients need high-volume calling to create more market coverage and test messaging quickly. Others need a more account-based approach into a defined list of enterprise targets. LevelUp supports both models with trained SDRs, multi-channel outreach, and clear reporting. We use AI to make the program smarter, not to replace the SDR. AI helps us analyze conversations, identify objections, track buyer pain points, improve messaging, coach reps, and understand which industries, personas, and value propositions are producing the best results. LevelUp is different from email-only agencies, lead list vendors, and low-touch appointment-setting providers. We provide the people, process, data, tools, and management structure required to run outbound as a serious revenue function.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=777&secure%5Bchosen_at%5D=2026-07-31T19%3A44%3A26Z&secure%5Bdisplayable_resource_id%5D=777&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=777&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=160130&secure%5Bresource_id%5D=777&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing-services%3Fpage%3D23&secure%5Btoken%5D=b4cf4e2b8d03b8f8e4dc15c0bff1f72fbbb2926cb88462be320b736b42791200&secure%5Burl%5D=https%3A%2F%2Flevelupleads.io%2Fg2-lp%2F%3Futm_source%3Dg2%26utm_medium%3Dlisting%26utm_campaign%3Ddemand-generation%26utm_content%3Dg2-profile&secure%5Burl_type%5D=custom_url)

### [LINK Creative](https://www.g2.com/products/link-creative/reviews)

LINK Creative is a group of creative design professionals who believe that technological and visual creativity should blend harmoniously.

#### Who Is the Company Behind LINK Creative?

- **Seller:** [LINK Creative](https://www.g2.com/sellers/link-creative)
- **Year Founded:** 2002
- **HQ Location:** Santa Rosa, US
- **Twitter:** @linkcreative  
353 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=461ce8e1890098f6bb3523cd361b0fa9ceb3538ea9e3e6bedf9c3b078dbfe023&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flinkcreative%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Liqui-Site](https://www.g2.com/products/liqui-site/reviews)

We deliver leads, sales/donations, greater profitability and impact.

#### Who Is the Company Behind Liqui-Site?

- **Seller:** [Liqui-Site](https://www.g2.com/sellers/liqui-site)
- **Year Founded:** 2003
- **HQ Location:** Hoboken, US
- **Twitter:** @Liqui\_Site  
839 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=88880713ef7ccac76a6af3644aa4090427d8668ab080769da2c4eef7d58ec4d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fliquisite%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Livnup](https://www.g2.com/products/livnup/reviews)

Livnup designs and develops websites to help engage and grow customers, audiences, and interest for small businesses.

#### Who Is the Company Behind Livnup?

- **Seller:** [Livnup](https://www.g2.com/sellers/livnup)
- **HQ Location:** Beverly, US
- **Twitter:** @livnupweb  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f202a17cb35d60dff45ec2bba94739c17d9efa96c62acdc49b45009ccec6a34&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flivnup&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lockhern Digital](https://www.g2.com/products/lockhern-digital/reviews)

Digital Marketing Agency that specializes in Paid Media, Email Marketing, & Content Creation. We are a Google Premier Partner, which means we rank in the top 3% of US based agencies. We offer 100% free audits to prospective clients to prove our talents & capabilities.

#### Who Is the Company Behind Lockhern Digital?

- **Seller:** [Lockhern Digital](https://www.g2.com/sellers/lockhern-digital)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39d5ee204aa0b1f9d7574e4cd2270827f566bf4e8ce6ff68394cc921ef9d8860&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flockhern-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Logical Media](https://www.g2.com/products/logical-media/reviews)

We design websites that clearly communicate your message and convert visitors into clients.

#### Who Is the Company Behind Logical Media?

- **Seller:** [Logical Media Group](https://www.g2.com/sellers/logical-media-group)
- **Year Founded:** 2006
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ac6089afd3bf0b64f6ea566bb178c266fc7c38601c7b1c3f783f4372d8f4f012&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flogical-media-group&secure%5Burl_type%5D=linkedin_company_website)  
42 employees on LinkedIn®

### [Logical Position](https://www.g2.com/products/logical-position/reviews)

Logical Position is a globally-recognized digital marketing agency with the expertise to grow your business. What We Do We deliver integrated digital marketing services tailored to your goals: - PPC & Paid Search - SEO & GEO - Paid Social & Audience Acquisition - Email & SMS Marketing - Amazon Advertising & E-commerce Specialization We are dedicated to providing performance-driven digital marketing strategies for any size business. We know how important it is for you to compete online, and whether you are running a small business or a global one, we are the PPC company you need. We have provided search engine marketing for thousands of businesses, and we use our depth of knowledge to make any budget, large or small, work for your business needs. We separate ourselves from our competition by being transparent about our services and pricing and giving all of our accounts the attention they deserve. What Sets Us Apart We don’t just manage campaigns. We advocate for your growth. Every Logical Position client receives: - Dedicated Account Management. - Award-Winning Expertise. - Integrity and Transparency. - Ownership of Everything We Create for You. - Flexible Packages without Long-Term Contracts. - a Dynamic, Collaborative Digital Growth Partner. Ready To Grow? Partner with Logical Position, work with our experts, and scale your business with proven digital marketing strategies.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### Who Is the Company Behind Logical Position?

- **Seller:** [Logical Position](https://www.g2.com/sellers/logical-position)
- **Year Founded:** 2010
- **HQ Location:** Lake Oswego, Oregon, United States
- **Twitter:** @logicalposition  
6,858 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7517d6d970b4d90759af71fa6b4bba29858a04a05619548b7ba6d55095f126b0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flogicalposition%2F&secure%5Burl_type%5D=linkedin_company_website)  
832 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Small

#### What Do G2 Reviewers Say About Logical Position?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional attention to detail** by Logical Position in crafting precise, targeted content that boosts SEO.
- Users value the **business growth strategies** of Logical Position, enhancing SEO and attracting new customers through targeted content.
- Users value the **comprehensive client relationship** with Logical Position, appreciating personalized support and effective collaboration for success.
- Users value the **collaborative approach** of Logical Position, enhancing content accuracy and overall business results.
- Users commend the **effective communication** of Logical Position, ensuring tailored strategies that resonate with their unique business needs.

##### Cons

- Users find Logical Position **expensive** , wishing for smaller entry-level packages to better accommodate their budget.

#### What Are Recent G2 Reviews of Logical Position?

**["Exceptional SEO Partner with Thorough Process"](https://www.g2.com/survey_responses/logical-position-review-11830967)**

**Rating:** 5.0/5.0 stars

_— Lindsey S._

[Read full review](https://www.g2.com/survey_responses/logical-position-review-11830967)

**["They are so proactive"](https://www.g2.com/survey_responses/logical-position-review-4194946)**

**Rating:** 4.5/5.0 stars

_— Justin B._

[Read full review](https://www.g2.com/survey_responses/logical-position-review-4194946)

### [Logicspice Consultancy Pvt Ltd.](https://www.g2.com/products/logicspice-consultancy-pvt-ltd/reviews)

Start your own rental website with equipment script developed by logicspice. Feature rich equipment rental management software for managing rentals and booking.

#### Who Is the Company Behind Logicspice Consultancy Pvt Ltd.?

- **Seller:** [Logicspice Consultancy](https://www.g2.com/sellers/logicspice-consultancy-0d21b7e8-b705-48ce-a234-aab4ec6eb229)
- **Year Founded:** 2006
- **HQ Location:** Jaipur, Rajasthan
- **Twitter:** @LogicSpice  
678 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f42102e41b506b7b61e9e1f204a82704a9ffce0e71b4379dfefda51511c8082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712516&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

### [Lucid Switch](https://www.g2.com/products/lucid-switch/reviews)

Lucid Switch is a group of experienced Business IT professionals who help companies integrate cloud-based software solutions.

#### Who Is the Company Behind Lucid Switch?

- **Seller:** [Lucid Switch](https://www.g2.com/sellers/lucid-switch)
- **HQ Location:** Philadelphia, PA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Lyons Consulting Group](https://www.g2.com/products/lyons-consulting-group/reviews)

LYONSCG (Lyons Consulting Group) is the industry's premier e-commerce Digital Agency, serving brand, retail, and B2B organizations in North America and Europe with tailored e-commerce solutions that maximize online potential.

#### Who Is the Company Behind Lyons Consulting Group?

- **Seller:** [Lyons Consulting Group](https://www.g2.com/sellers/lyons-consulting-group)
- **Year Founded:** 2003
- **HQ Location:** Chicago, US
- **Twitter:** @LYONSCG  
926 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f8aef1c612ed1394944b9b4d919654452ad442e57d520ee713997b77adebc28b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flyons-consulting-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
61 employees on LinkedIn®

### [madison/miles media](https://www.g2.com/products/madison-miles-media/reviews)

We're a content marketing company that can help you improve your brand positioning.

#### Who Is the Company Behind madison/miles media?

- **Seller:** [madison/miles media](https://www.g2.com/sellers/madison-miles-media)
- **Year Founded:** 2010
- **HQ Location:** Arlington, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b63d046e99a3633e36cd2316a3ed1a49190cd7f7262503030cb778927b376c3a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadison-miles-media-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Magnolia Marketing Communications](https://www.g2.com/products/magnolia-marketing-communications/reviews)

Founded in 2004, Magnolia Marketing Communications is a boutique full-service digital marketing and PR agency in Vancouver, Canada. We specialize in B2B marketing and lead-generation for finance, SaaS, manufacturing, technology and more. Our communication agency’s experienced team has built great relationships by leveraging our creativity and entrepreneurial spirit to consistently deliver amazing digital marketing and PR results. It’s these connections that have allowed us to deliver amazing results with our marketing communications initiatives and B2B PR work, giving us an undeniable reputation in the marketing and PR industry as Vancouver’s “little agency that could”. Whether you are looking for brand awareness, lead generation or a successful product launch, our full-service team of: - PR specialists - B2B digital marketing strategists - Marketing events management - Web and graphic designers - And more will deliver impactful, industry-leading marketing communications programs that align with your corporate goals and sales initiatives, and our amazing results speak for themselves. Our job is to save you time and money, making your organization look simply awesome.

#### Who Is the Company Behind Magnolia Marketing Communications?

- **Seller:** [Magnolia Marketing Communications](https://www.g2.com/sellers/magnolia-marketing-communications)
- **Year Founded:** 2004
- **HQ Location:** Vancouver, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=329d626f50c93cd0b87d371d71faf8bd4b1b78ae9a6511edca45fa9a258302c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnolia-marketing-communications&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

### [MailAdept](https://www.g2.com/products/mailadept/reviews)

MailAdept is a subscription-based email deliverability consulting service for businesses that rely on email as a core growth, communication, or operational channel. Instead of offering a self-serve tool, MailAdept works as an extension of your team with a dedicated deliverability expert who helps audit infrastructure, fix deliverability issues, improve sender reputation, monitor email health, and increase inbox placement over time. The service is built for companies that need ongoing deliverability execution rather than one-time advice. MailAdept reviews the full email environment across marketing, transactional, and outbound email streams. That includes authentication, DNS configuration, routing, provider setup, domain structure, blacklist exposure, sender reputation, and sending behavior. The service helps resolve SPF, DKIM, DMARC, BIMI, routing, and reputation problems that reduce inbox placement, then continues monitoring the main signals that influence email performance daily. The service is designed for teams that cannot afford deliverability issues to sit unnoticed until they hurt performance. MailAdept specifically calls out common problems like marketing emails going to spam or promotions, transactional emails not reliably reaching users, and outbound domains degrading after a few weeks. It is best suited for SaaS companies with lifecycle and transactional emails, outbound teams managing multiple domains, agencies supporting client email performance, recruiters using email as a primary acquisition channel, newsletters, and high-volume senders that need continuous support without hiring internally. It is not positioned as the right fit for teams that only need a one-time DNS fix, want a self-serve sending platform, or do not depend on email as a critical business channel. MailAdept runs on a continuous workflow. It starts with audit and prioritization, then moves into foundation fixes, daily monitoring, and weekly review and adaptation. The company positions this as an ongoing support model because email deliverability is not static: sender reputation changes, authentication can break, sending behavior evolves, and domain health shifts over time. Pricing is custom, billed monthly per domain, and includes a minimum four-month commitment, continuous support, fixes, monitoring, optimization, and weekly review sessions with an account manager and deliverability expert.

#### Who Is the Company Behind MailAdept?

- **Seller:** [MailAdept](https://www.g2.com/sellers/mailadept)
- **Year Founded:** 2023
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b28da3fcee7e45f3d56d635011bcfd4f1823e8fc0ed22084acfff0e34d37492&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailadept%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Mail Boiler](https://www.g2.com/products/mail-boiler/reviews)

Mail Boiler is an AI-powered email workflow platform built to help modern teams find leads, verify contacts, design campaigns, and send outreach at scale.What started as a fast email verification service has evolved into a complete platform. Our mission is to simplify the entire email outreach lifecycle — from discovering the right people to ensuring deliverability and launching professional campaigns. We believe growth teams should spend less time managing tools and more time closing opportunities.

#### Who Is the Company Behind Mail Boiler?

- **Seller:** [Mail Boiler](https://www.g2.com/sellers/mail-boiler)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bc66a6f034113d01eb905a60be309e699e633c0d86e132e33ba353495525f12a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmail-boiler%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MailBrace](https://www.g2.com/products/mailbrace/reviews)

At MailBrace, our team is composed of seasoned email deliverability experts dedicated to maximizing the efficiency and success of your email campaigns. We understand that in today's digital age, being able to effectively reach your audience is key to business success. Our email deliverability consultants strive to ensure that your message makes it to the inbox every time. With extensive experience in handling different email platforms and domains, we have refined our practices to offer you the best email deliverability services available. With us, your email deliverability isn't just a part of your business — it's a priority. Experience the difference our experts can make when your emails consistently land in the right inbox. It's our job to optimize your email deliverability, and we take it seriously. If you need assistance with your email strategy, don't hesitate to contact us.

#### Who Is the Company Behind MailBrace?

- **Seller:** [MailBrace](https://www.g2.com/sellers/mailbrace)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=59b02a396c1e2daaa53bb69490c7dd35ae674141ea7737baabc74b66663ea6dc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailbrace%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [MailKite](https://www.g2.com/products/mailkite/reviews)

MailKite is an email platform for developer, marketers and agents. Built to scale and land in the inbox - MailKite email is routed to the optimal provider, SES, CloudFlare or PostMark based on AI routing intelligence. Developer and AI first make it easy to integrate with your website. Bring your own domain to receive and send custom email or use a free MailKite subdomain. Start with 3K emails/mo free and scale up when you need.

#### Who Is the Company Behind MailKite?

- **Seller:** [MailKite](https://www.g2.com/sellers/mailkite)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06b795da4011deba9be08cb07a387cf6a6b8e397642dd3b6e1b8142d6a976dc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmailkite%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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Spotlight Categories

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Similar Categories

- [Advertising Agencies](/categories/advertising-agencies)

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[Browse Email Marketing Services Themes](/categories/email-marketing-services/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Email marketing is the creation and facilitation of marketing campaigns that are sent via email, usually to a group of people. This form of marketing has broad applications and can help businesses acquire new customers, attract repeat customers, and build customer loyalty. Examples of email campaigns include publishing a recurring newsletter, announcing the launch of a new product, or sending birthday greetings to customers. Email marketing services are often used by businesses that want to keep customers engaged via email but lack the expertise or personnel to produce effective content and manage email lists. Generally, email marketing services can outsource either all or part of a business's email marketing efforts. Some services may offer integration with a business's [customer relationship management software](https://www.g2.com/categories/crm-related/products). Businesses seeking a hands-on approach may choose to facilitate their own email marketing campaigns or supplement outsourced service with [email marketing services](https://www.g2.com/categories/email-marketing-services).

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