# Best Email Marketing Services Providers - Page 13

## How Many Email Marketing Services Providers Products Does G2 Track?

**Total Products under this Category:** 499

### Category Stats (Aug 2026)

- **Average Rating:** 4.6/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Acquisition Inc (+0.25%) - Among all products in this category, Acquisition Inc recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Email Marketing Services Providers Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,100+ Authentic Reviews
- 499+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Services Providers
 ![G2 Grid® for Email Marketing Services Providers plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing-services/grids.png?focus%5B%5D=87352&focus%5B%5D=60536&focus%5B%5D=1430549&focus%5B%5D=154740&focus%5B%5D=54702&focus%5B%5D=1192167&focus%5B%5D=38123&focus%5B%5D=30406)

Highlighted products: Martal Group, Belkins, Outbound System, ViB.Tech, pharosIQ, Designity, CIENCE, and Campaign Manager +.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing-services/grids.json?focus%5B%5D=martal-group&focus%5B%5D=belkins&focus%5B%5D=outbound-system&focus%5B%5D=vib-tech&focus%5B%5D=pharosiq&focus%5B%5D=designity-inc-designity&focus%5B%5D=cience&focus%5B%5D=eyereturn-marketing-campaign-manager)

**Sponsored**

### Case IQ

As compliance, risk, and regulatory requirements grow more complex, organizations need purpose-built solutions to address and manage them effectively. Case IQ offers a comprehensive suite of AI-powered compliance and risk management solutions designed to support HR, fraud, ethics, and compliance teams. Case IQ's solutions enable organizations to capture and detect incidents, manage investigations, and proactively prevent and remediate risk—all from a single, trusted vendor. Its suite of solutions includes: • AI-powered case management • 24/7 whistleblower hotline • AI-powered compliance monitoring • Approvals and disclosures software • Third-party risk management platform Trusted by global organizations, including Fortune 500 companies, Case IQ is built to be configurable, scalable, and adaptable across a wide range of regulatory environments, unique use cases, and internal policies. As a leader in AI for investigations, Case IQ offers an AI-powered case management solution, designed to support thorough, timely, and fair investigations across the full case lifecycle. Central to this is Clairia, the AI assistant purpose-built for investigations, which delivers contextual insights, recommendations, and guidance to help teams work more efficiently while maintaining oversight and accountability. With built-in Playbooks, organizations can tailor how AI is applied to align with internal processes, policies, and governance standards, supporting responsible and consistent AI adoption. Configurable workflows, automation, reporting dashboards, and collaboration tools further enhance efficiency, visibility, and coordination across stakeholders, while enterprise-grade security ensures sensitive data is protected. Supporting case management is a 24/7/365 live-answer whistleblower hotline that empowers employees to report concerns securely and anonymously in over 100 languages. Every report is captured in real time and routed directly into the case management system, helping organizations respond faster and strengthen oversight. Beyond investigations and whistleblowing, Case IQ helps organizations proactively prevent risk through AI-powered compliance monitoring. Using AI and machine learning, the solution detects and identifies suspicious transactions related to bribery, corruption, and fraud, allowing compliance teams to take action before they escalate. To further strengthen compliance programs, Case IQ offers an approvals and disclosures solution that centralizes and automates conflict-of-interest workflows including gifts, hospitality, donations, etc. With configurable and automated workflows, built-in risk logic, real-time analytics, and full audit trails, organizations gain greater visibility and control, enabling faster, more consistent decision-making. Additionally, Case IQ's third-party management solution allows organizations to manage external risk across the full lifecycle of vendor relationships. By automating onboarding, due diligence, ongoing monitoring, and screening within a single system, teams can reduce manual effort, improve oversight, and maintain consistent risk governance across all third parties.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=777&secure%5Bchosen_at%5D=2026-08-01T11%3A21%3A32Z&secure%5Bdisplayable_resource_id%5D=1958&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=39817&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=39817&secure%5Bresource_id%5D=777&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing-services%3Fpage%3D13&secure%5Btoken%5D=369b784e83954a2b5b367bdc187efb960b634276b63818132332f7befe0a26b4&secure%5Burl%5D=https%3A%2F%2Fwww.caseiq.com%2Frequest-a-demo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2ads&secure%5Burl_type%5D=book_demo)

### [Broadridge Services](https://www.g2.com/products/broadridge-services/reviews)

Experience designers, data analysts and creative teams work with you to pinpoint the right message and deliver it to the audience in their channel of choice, improving the experience and outcomes.

#### Who Is the Company Behind Broadridge Services?

- **Seller:** [Broadridge Financial Solutions](https://www.g2.com/sellers/broadridge-financial-solutions)
- **HQ Location:** New York, NY
- **Twitter:** @Broadridge  
6,625 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d53236cb34328008103de96856495342565b506da779b22baa1b93b96740e4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11834%2F&secure%5Burl_type%5D=linkedin_company_website)  
17,676 employees on LinkedIn®
- **Ownership:** NYSE:BR
- **Total Revenue (USD mm):** $4,362,200

### [Broadway Infotech](https://www.g2.com/products/broadway-infotech-broadway-infotech/reviews)

Broadway Infotech is one of the top software development and web design agency. A company with a large pool of software developers available for dedicated and fixed time/cost projects. You could choose to hire our web developers on contract, who have proven expertise in trending web technologies like PHP, Laravel, Magento, ReactJS, front-end technologies like AngularJS, and back-end technologies like Node.js to develop custom and responsive websites, web apps, and eCommerce solutions. Our Android app, iOS app, and cross-platform mobile app developers are adroit in the latest mobile technologies and tools like Android Studio, Xcode, Kotlin, Xamarin, PhoneGap, React Native, etc. to build next-gen mobile applications.

#### Who Is the Company Behind Broadway Infotech?

- **Seller:** [Broadway Infotech](https://www.g2.com/sellers/broadway-infotech)
- **Year Founded:** 2005
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bbd1c2d82db050c973c3cdf51c7b81a690179da6cc232491edb5110ddcd2aaaf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbroadway-infotech&secure%5Burl_type%5D=linkedin_company_website)  
231 employees on LinkedIn®

### [Brown Box](https://www.g2.com/products/brown-box/reviews)

Brown Box is a Digital Agency in Sydney that has served Not-for-profits, Ministries and Businesses for over 10 years.

#### Who Is the Company Behind Brown Box?

- **Seller:** [Brown Box](https://www.g2.com/sellers/brown-box)
- **HQ Location:** Arvada, CO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [bSpec](https://www.g2.com/products/bspec/reviews)

bSpec is a fully managed, scalable B2B email marketing agency that specializes in delivering personalized outreach campaigns to help businesses engage with their ideal customers. By combining advanced targeting algorithms with human expertise, bSpec crafts highly personalized messages that resonate with decision-makers, ensuring your brand stands out in a crowded digital landscape. Their comprehensive approach includes market evaluation, data sourcing, copywriting, outreach, and continuous optimization, all tailored to your unique business needs. Key Features and Functionality: - Personalized Email Outreach: Crafts and sends highly personalized emails to targeted decision-makers, enhancing engagement and response rates. - Market Evaluation and Data Sourcing: Conducts thorough market segmentation and identifies ideal clients based on industry, location, job title, and company size. - Copywriting: Develops distinctive, creative, and conversational copy that effectively communicates your value proposition. - Outreach and Engagement: Engages prospects daily with exceptional messages, tracks replies, and implements follow-up sequences for non-responders. - Analytics and Optimization: Utilizes world-class Business Intelligence software to analyze campaign data, generate reports, and adjust marketing plans based on performance. Primary Value and Solutions Provided: bSpec addresses the challenge of capturing customers' attention in the era of digital marketing chaos by delivering tailored B2B email marketing services that reach ideal customers when they need you the most. By managing the entire outreach process—from market evaluation to engagement and optimization—bSpec enables businesses to focus on closing deals rather than prospecting. Their services generate responses, web traffic, and brand awareness, leading to scalable selling and predictable growth.

#### Who Is the Company Behind bSpec?

- **Seller:** [bSpec](https://www.g2.com/sellers/bspec)
- **Year Founded:** 2019
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e3ef987b7f2aa9736ab382723abccf37f0bb9b77a09d274c59d3eeec3bbf1fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbspec-business-prospecting%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [BubbleUp](https://www.g2.com/products/bubbleup/reviews)

BubbleUp is a full service online agency formed in 2004 with the ideaâ€¨ of helping entertainers, companies and non-profits better leverage the web to meet their business objectives.

#### Who Is the Company Behind BubbleUp?

- **Seller:** [BubbleUp](https://www.g2.com/sellers/bubbleup)
- **Year Founded:** 2004
- **HQ Location:** The Woodlands, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ba32cbb3ef1a91b4fff3e964dc213854e75ba748f43087d2b21476ab88d29163&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbubbleup&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

### [Buhv Designs](https://www.g2.com/products/buhv-designs/reviews)

Buhv Designs is a family of creative technologists with a proven track record of delivering cutting edge website design/functionality, strategically aligned content, and end-to-end digital marketing services.

#### Who Is the Company Behind Buhv Designs?

- **Seller:** [Buhv Designs](https://www.g2.com/sellers/buhv-designs)
- **Year Founded:** 2002
- **HQ Location:** Cleveland, US
- **Twitter:** @BuhvDesigns  
334 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad02487e44a333bf67275dd4c2e455ab2bbce25f7694877d585e2a8dbabf0022&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F42connect&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Buzzvire](https://www.g2.com/products/buzzvire/reviews)

Buzzvire is a USA-Based Full-service Digital Marketing Agency, Providing 10x Growth by offering PPC, SEO, Social Media Marketing, and more. Contact Us Today.

#### Who Is the Company Behind Buzzvire?

- **Seller:** [Buzzvire](https://www.g2.com/sellers/buzzvire)
- **HQ Location:** New York, US
- **Twitter:** @buzzvire  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd2d25bac9924e7de6940a96fbc6dbb86dc3b0d767b72b99a72bf76a145541e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzvire&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [C17 Lab](https://www.g2.com/products/c17-lab/reviews)

C17 Lab is a revenue engineering firm that helps B2B companies solve capability and capacity gaps across their go-to-market and revenue operations. We partner with clients to build outbound-led growth systems that add sales without adding headcount, turning buying intent into revenue with data-driven workflows and accountable instrumentation.

#### Who Is the Company Behind C17 Lab?

- **Seller:** [C17 Lab](https://www.g2.com/sellers/c17-lab)
- **Year Founded:** 2023
- **HQ Location:** Miami, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19ff90542e2a3f266469baa180dddebc6faccd8ff628fb2e0f2a4cbce3f05c89&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fc17-lab%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Camberley Woods](https://www.g2.com/products/camberley-woods/reviews)

Camberley Woods is a Marketing Boutique Agency specializing Online Strategy, Email Marketing, Social Media Marketing, Online Advertising, Inbound/Web Marketing and Lead Nurturing.

#### Who Is the Company Behind Camberley Woods?

- **Seller:** [eSocial Strategies](https://www.g2.com/sellers/esocial-strategies)
- **Year Founded:** 2010
- **HQ Location:** Phoenix , US
- **Twitter:** @Go\_eSocial  
104 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d060a6a406d71c3ff4b7568a36388e962ed1b30ed4b68a3debc34be73597fd2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2968989&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Cangrow IT](https://www.g2.com/products/cangrow-it/reviews)

In CanGrow, we turn ideas into strategies and strategies into business models and business models into digital platforms. The service we provide in CanGrow serves the express purpose of building the business. Apart from digital marketing, we are also experts at Website Development, Branding, Performance Marketing, Lead Generation, SEO Writing, Social Media Marketing and Video Production. In brief, we are a one-stop point for any digital services.

#### Who Is the Company Behind Cangrow IT?

- **Seller:** [Cangrow IT](https://www.g2.com/sellers/cangrow-it)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25ea3e9e9703cbe14b1bab3362a9da0f559d385f09d2826afe76b1c0b1153291&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcangrow-it-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CC Marketing and Communications](https://www.g2.com/products/cc-marketing-and-communications/reviews)

CC Marketing and Communications is a digital marketing company

#### Who Is the Company Behind CC Marketing and Communications?

- **Seller:** [CC Marketing and Communications](https://www.g2.com/sellers/cc-marketing-and-communications)
- **Year Founded:** 2003
- **HQ Location:** Bannockburn, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53369076c20ae298e5801efc837cba43273957fcada93425ebf5d9a149dce0c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthewdgagency&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [CC Marketing Group](https://www.g2.com/products/cc-marketing-group/reviews)

CC Marketing Group is a digital marketing agency specializing in the telcom, IT and MSP space. We build tools to help small and medium businesses from all verticals compete in the age of AI.

#### Who Is the Company Behind CC Marketing Group?

- **Seller:** [CC Marketing Group](https://www.g2.com/sellers/cc-marketing-group)
- **Year Founded:** 2003
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2db8b52a1f3d7a16c1c2fbf4a340b87ac92a9d3287273f1e6554cc07e7b2e395&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fccmarketinggroup%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Cherami Labs](https://www.g2.com/products/cherami-labs/reviews)

B2B Marketing Agency. Creative Agency. IT Services. SaaS.

#### Who Is the Company Behind Cherami Labs?

- **Seller:** [Cherami Labs](https://www.g2.com/sellers/cherami-labs)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e3f5c28d2f856f5d43fcabfe462084c1534f3c093c664bbc1d381391dd88d5d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcherami-labs%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Chipperfield Media](https://www.g2.com/products/chipperfield-media/reviews)

Chipperfield Media is an innovative boutique digital marketing agency based in San Francisco.

#### Who Is the Company Behind Chipperfield Media?

- **Seller:** [Chipperfield Media](https://www.g2.com/sellers/chipperfield-media)
- **Year Founded:** 2014
- **HQ Location:** Portland, US
- **Twitter:** @ChipperfieldMKG  
1,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8550601a3b8bb40a9224d91dd3e3beaacfa7df8aaddda7861df6f116033194ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2873706&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Cintell](https://www.g2.com/products/cintell-cintell/reviews)

Cintell is a cloud-based customer intelligence platform designed to help businesses gain a comprehensive understanding of their buyers. By compiling a rich customer knowledge base in the cloud, Cintell enables organizations to create, manage, and share dynamic digital personas, known as SmartPersonas™, across various departments. This approach facilitates more informed, customer-centric decisions throughout the company. Key Features and Functionality: - SmartPersonas™ Creation: Develop and maintain live, digital representations of ideal customers, integrating primary research, big data insights, and behavioral analytics. - Data Integration: Capture and analyze voice-of-customer data alongside third-party information to continuously validate and enhance customer insights. - Collaborative Sharing: Publish and distribute customer intelligence across sales, marketing, and product teams, ensuring alignment and informed decision-making. - Workflow Integration: Seamlessly incorporate customer insights into existing business systems, such as CRM and marketing automation tools, to operationalize persona-driven strategies. Primary Value and Solutions Provided: Cintell addresses the challenge of fragmented and static customer data by offering a centralized, dynamic platform for customer intelligence. By leveraging SmartPersonas™, businesses can enhance their marketing strategies, improve sales effectiveness, and develop products that better meet customer needs. This leads to increased customer engagement, higher conversion rates, and a more customer-centric organizational culture.

#### Who Is the Company Behind Cintell?

- **Seller:** [Cintell](https://www.g2.com/sellers/cintell)
- **Year Founded:** 2014
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f745dbca9639e652f18a21026cc3feec746f111cfd9a61f63559a10ed7c05ae6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcintell&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

- [&lsaquo; Prev‹ Prev](/categories/email-marketing-services?order=g2_score&page=12#product-list)
- [1](/categories/email-marketing-services?order=g2_score#product-list)
- [2](/categories/email-marketing-services?order=g2_score&page=2#product-list)
- …
- [9](/categories/email-marketing-services?order=g2_score&page=9#product-list)
- [10](/categories/email-marketing-services?order=g2_score&page=10#product-list)
- [11](/categories/email-marketing-services?order=g2_score&page=11#product-list)
- [12](/categories/email-marketing-services?order=g2_score&page=12#product-list)
- 13
- [14](/categories/email-marketing-services?order=g2_score&page=14#product-list)
- [15](/categories/email-marketing-services?order=g2_score&page=15#product-list)
- [16](/categories/email-marketing-services?order=g2_score&page=16#product-list)
- [17](/categories/email-marketing-services?order=g2_score&page=17#product-list)
- …
- [33](/categories/email-marketing-services?order=g2_score&page=33#product-list)
- [34](/categories/email-marketing-services?order=g2_score&page=34#product-list)
- [Next &rsaquo;Next ›](/categories/email-marketing-services?order=g2_score&page=14#product-list)

Spotlight Categories

[Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)

[Pricing Software](https://www.g2.com/categories/pricing)

[AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

[Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

[Online Community Management Software](https://www.g2.com/categories/online-community-management)

Similar Categories

- [Advertising Agencies](/categories/advertising-agencies)

- [Mobile Marketing Companies](/categories/mobile-marketing-companies)

[Browse Email Marketing Services Themes](/categories/email-marketing-services/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Email marketing is the creation and facilitation of marketing campaigns that are sent via email, usually to a group of people. This form of marketing has broad applications and can help businesses acquire new customers, attract repeat customers, and build customer loyalty. Examples of email campaigns include publishing a recurring newsletter, announcing the launch of a new product, or sending birthday greetings to customers. Email marketing services are often used by businesses that want to keep customers engaged via email but lack the expertise or personnel to produce effective content and manage email lists. Generally, email marketing services can outsource either all or part of a business's email marketing efforts. Some services may offer integration with a business's [customer relationship management software](https://www.g2.com/categories/crm-related/products). Businesses seeking a hands-on approach may choose to facilitate their own email marketing campaigns or supplement outsourced service with [email marketing services](https://www.g2.com/categories/email-marketing-services).

Show More