E-Commerce Personalization Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on E-Commerce Personalization Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
E-Commerce Personalization Software Articles
Highlights From the G2 Fall 2022 E-Commerce Reports
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.
by Gabriel Gheorghiu
A Better Future for Digital Storefronts with E-Commerce Personalization
The COVID-19 pandemic brought about changes to many industries, including one of the most sought-after ones, the retail sector. From suppliers, manufacturers, distributors, wholesalers, and retailers to consumers, everyone was exposed to the vulnerabilities and consequences of the pandemic. Amidst this health and economic crisis, consumer shopping behavior changed entirely. Businesses realized the power of digital transformation and added a virtual storefront to their brick-and-mortar store as consumers adapted to shopping online.
by Subhransu Sahu
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on social media platforms, and many of them buy online. It is estimated that the number of social media users worldwide will reach 5.85 billion by 2027. In addition, sellers also use social media to share and promote their products—the value of social commerce sales worldwide is estimated at 2.9 trillion dollars by 2026.
by Gabriel Gheorghiu
Hybrid Shopping Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
2021 Trends in E-Commerce and Industry 4.0
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Gabriel Gheorghiu
Why You Need an E-Commerce Strategy and How to Create One
If you sell online, you surely use an e-commerce platform or shopping cart software to create and manage your online store, track inventory and payments, and maybe personalize your buyers’ shopping experience. But your competitors also use similar tools—so what is your competitive advantage?
by Gabriel Gheorghiu
How to Choose the Best E-Commerce Software for Your Business
If you are reading this, you have internet access and have probably already tried to buy something online. That's what e-commerce is about, at least from a buyer perspective. When it comes to sellers, things can be a lot more complicated.
by Gabriel Gheorghiu
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
E-Commerce Personalization Software Glossary Terms
Explore our Technology Glossary
Browse through dozens of terms to better understand the products you purchase and use everyday.
E-Commerce Personalization Software Discussions
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Question on: WebEngage
What are the unique journeys have you executed which resulted
?
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted, cross-channel journeys drive 14.77% uplift in the recovery of abandoned carts
Use Case: Reduce cart abandonment & recover lost sales (https://webengage.com/resource/case-study/how-uaes-fastest-growing-online-recovered-14-77-of-its-abandoned-carts/)
An e-commerce brand wanted to focus on user retention by maximizing conversions by reducing cart abandonment and converting first-time visitors into buyers.
WebEngage’s marketing automation platform enabled the brand to create intuitive journeys and set automated workflows effectively. This helped them deliver contextual and real-time communication across channels and devices and create a highly engaging experience for the users.
Results: Cross-channel journeys aided them in solving some of their most complex retention use-cases and achieve a 14.77% uplift in the recovery of abandoned carts and 54.16% uplift in orders placed by new visitors.
Hyper-personalized multi-channel communication to first-time visitors drives 66% uplift in purchases
Use case: Encourage registered users to make a purchase (https://webengage.com/resource/case-study/how-myglamm-achieved-a-166-uplift-in-online-conversions/)
Convincing registered users to make their first purchase after signing up is a challenge that most online e-commerce businesses face. An online color cosmetic brand faced a similar challenge.
So, to encourage registered users to make a purchase, the cosmetic brand used WebEngage’s journey designer to create a customized journey for all those users who registered and did not make a purchase within the first 24 hours of signing up.
With the help of user journeys, they were able to deliver targeted, contextual, and personalized messages across multiple channels like push notifications, email, SMS & more.
Results: The cross-channel journey resulted in a 6% increase in orders placed by registered users within a month.
Triggered and timely campaigns through journeys drive 10X increase in purchases
Use Case: Prompt users to make a purchase before dropping off from the website (https://webengage.com/resource/case-study/how-goto-com-scaled-personalized-e-commerce-campaigns-for-10x-conversions/)
Many e-commerce stores face the challenge of users adding products to their cart but not completing the purchase.
An online shopping store faced a similar challenge to meaningfully engage with the users that leads to maximized customer engagement and stickiness on the platform. WebEngage’s multi-channel marketing automation platform helped the brand in making it happen seamlessly.
They utilized a multi-channel strategy to prompt users who view a product but do not end up buying it, to go ahead with the purchase. With WebEngage’s cross-channel journeys, they were able to send real-time communication to users at the right engagement channel.
With the ability to put in multiple checks in the user journeys like spam, accessibility, etc. their Marketing team managed to deliver one-to-one, highly contextual messages.
Results: The brand witnessed a conversion of 11.57% within a month.
We hope this was helpful. You can check out our success stories for more: https://webengage.com/resource/case-study/
If you have any further questions, do let us know. We’ll be happy to help!
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0
Question on: Moosend
Can you customize email templates on Moosend?
Can you customize email templates on Moosend?
Hi Ali!
I am Christine from the support team! You can always customize a template from our template library inside our editor and save your edited version as a new template as well. You can also create your own template from scratch using our editor and save it in our template library in order to use it in your future campaigns. Same applies to the imported templates, but in that case you can only edit your HTML code from the import campaign tab.
You can find more details about our template library here: https://help.moosend.com/hc/en-us/articles/115000511209-What-is-the-Template-Library-and-how-can-I-use-it-
Best,
Christine
0
Question on: Moosend
WIll Moosend be adding more integrations with other software and programs?
I know zapier is a big connector between softwares, but will Moosend be adding any direct integrations later down the road?
Hello Nic!
I am Nicholas from the support team!
Thank you for your question! We are always on the lookout for new integration and love to hear your thoughts and feedback so we can make your user experience the best that it can be (and beyond!) - we actually have a dedicated Trello link where you can vote for the integration you wish to see as well as any feature you would like us to implement! : )
Kindly follow this link: http://trello.com/b/8zmvKERM/product-requests-moosend
So you can vote for the feature you want so our devs can see and work on it!
Simply leave a comment on the big card on your left side of the screen.
Best,
Nicholas
Moosend - Support Team
E-Commerce Personalization Software Reports
Mid-Market Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Fall 2026
G2 Report: Grid® Report
Enterprise Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Small-Business Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Grid® Report
Momentum Grid® Report for E-Commerce Personalization
Summer 2026
G2 Report: Momentum Grid® Report









