Data Privacy Software Resources - Page 20

KeenCorp follows William A. Kahn's (1990, 1992) premise that engagement is a measure for the degree to which people express and deploy themselves in work role performances, and that this has implications for both their work effectiveness and personal experience. Our algorithm links this notion to the work of, among others, Pennebaker et al. (2003a, 2003b) that people reveal the degree to which they express and deploy themselves in language: several features of linguistic style, such as pronoun use, emotionally toned words, prepositions and conjunctions that signal cognitive work, have been linked to situational and social variations in language and a number of behavioural and emotional outcomes. To validate the algorithm, KeenCorp has resorted to using real-life data from a real company from which the business-lifecycle is known in the market today: KeenCorp has used the publicly available Enron-corpus, which contains 320.000 e-mail messages from the e-mailboxes of Enron's 150 top-executives over a period of 2.5 years up until Enron’s bankruptcy. The resulting data show a significant decline expressed in points of the EBI index, with the lowest point following shortly after Enron's filing for bankruptcy. Moreover, the several significant dips in the index on earlier points in time can be related to significant decisions made by Enron's management which became public during the Enron-trials.

KeenCorp analyses how words are used and sentences are constructed, it does not analyze what is being said. It is not a word-search algorithm. It is scientifically proven that particularly in times of heightened stress people use the language that reflects their true sentiment. The measurement is continuous and captures all communication of groups, therefore individual variances or one-off extremes have no impact.

KeenCorp’s measurement is continuous, it requires zero effort from users and every employee contributes, including those who would otherwise not speak up, picking up signals that otherwise remain invisible. Therefore the KeenCorp Index provides real-time insight which is significant, actionable and trackable. The single numeric value is a leading people-KPI for inclusion in regular conversation in the boardroom and at all levels of the organization. This enables visible progress of any people-centric programs and empowers business leaders to monitor the impact of cultural and behavioral change in order to create pockets of excellence that can inspire the rest of your organization to adopt the same practices.