Customer Data Platforms (CDP) Resources
Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Customer Data Platforms (CDP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.
Customer Data Platforms (CDP) Articles
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and researching which brand is best, you are likely exposed to many tailored ads and relevant content. Since the experience was so personalized, you might even think you have made the best choice for purchase. The reason behind such experiences may be due to a business using a customer data platform (CDP).
by Victoria Blackwell
50+ Customer Data Statistics for Successful Marketing Plans
Collecting customer data is crucial to any marketing strategy.
by Shruti Nair
Retail Media Advertising Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
2021 Trends in Martech and Adtech
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI
Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP).
by Emily Malis Greathouse
Customer Data Platforms (CDP) Glossary Terms
Customer Data Platforms (CDP) Discussions
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Question on: D·engage
What is D·engage used for?What is D·engage used for?
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D•engage is really all about making it easier for businesses to connect with their customers in a meaningful way. Think of it as a tool that helps you send the right message, at the right time, whether that’s through email, SMS, or even push notifications. What’s great is how it brings everything together, so you’re not juggling different platforms or tools—everything’s in one place.
And with the new Zeki AI working in the background, it feels like you can almost predict what your customers need, making interactions more personal without the heavy lifting. So, whether you’re a small team or a bigger brand, D•engage is built to help you engage your audience in a way that feels seamless and natural.
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Question on: Convertr
What is Convertr used for?What is Convertr used for?
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Hey, so I work at Convertr and would love to answer this question as I've been heading up the Customer Success team here for over 5 years, and we have some amazing customers who typically look to our platform to solve the following problems for them.
1. Deliver better quality leads - improve the quality of leads to reduce cost of acquisition and increase conversion rates.
2. Increase the Speed of lead flow - improve the speed of delivering qualified leads
3. Increase operational efficiencies - reduce the manual processes to accelerate the delivery of leads.
4. Improve partner performance (and management) - streamline the management of vendors to reduce the cost of acquisition and increase conversion rates.
5. Increase automation of lead delivery - simplify the ingestion and delivery of leads via integrations and technology.
6. Reduce Security and Compliance Risk - simplify processes to comply with internal processes, controls and industry regulations without compromising speed and quality of leads.
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Question on: Lemnisk
What is Lemnisk used for?What is Lemnisk used for?
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Lemnisk's Customer Data Platform-led personalization and real-time marketing automation solution delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises.
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Customer Data Platforms (CDP) Reports
Mid-Market Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Momentum Grid® Report








