Customer Data Platforms (CDP) Resources
Articles, Glossary Terms, Discussions, Topics, and Reports to expand your knowledge on Customer Data Platforms (CDP)
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, topics to contrast viewpoints, and reports from industry data.
Customer Data Platforms (CDP) Articles
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and researching which brand is best, you are likely exposed to many tailored ads and relevant content. Since the experience was so personalized, you might even think you have made the best choice for purchase. The reason behind such experiences may be due to a business using a customer data platform (CDP).
by Victoria Blackwell
50+ Customer Data Statistics for Successful Marketing Plans
Collecting customer data is crucial to any marketing strategy.
by Shruti Nair
Retail Media Advertising Trends in 2022
This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
2021 Trends in Martech and Adtech
This post is part of G2's 2021 digital trends series. Read more about G2’s perspective on digital transformation trends in an introduction from Michael Fauscette, G2's chief research officer and Tom Pringle, VP, market research, and additional coverage on trends identified by G2’s analysts.
by Emily Malis Greathouse
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
by Stephanie Graham
The G2 on Martech: Continued Growth of CDPs and How They Leverage AI
Have you ever thought “Wow, they get me,” when interacting with a brand? It could be as simple as Netflix recommending the perfect show to binge, or Amazon suggesting a product that complements what’s already in your cart. We now expect these personalized experiences from brands. However, with more content, brands, and purchasing channels out there, it becomes difficult to personalize at scale. Enter the customer data platform (CDP).
by Emily Malis Greathouse
Customer Data Platforms (CDP) Glossary Terms
Customer Data Platforms (CDP) Discussions
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Question on: Endear
What is Endear used for?What is Endear used for?
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Endear is used by retail teams to expand their customer outreach on a personal level. Today, brands often reach customers through social media and email marketing, which isn't very personal and relies on a small amount of engagement to be effective. Endear is about high-touch personalized communications where brands can build customer relationships that are engaging and as a result, more valuable. Across industries, we see our clienteling platform consistently increase customers' number of orders per year and average order value. In 2022, we drove over $100 million in additional revenue for brands that use our platform.
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Question on: Endear
What is Endear used for?What is Endear used for?
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Show Less
Endear is used by retail teams to expand their customer outreach on a personal level. Today, brands often reach customers through social media and email marketing, which isn't very personal and relies on a small amount of engagement to be effective. Endear is about high-touch personalized communications where brands can build customer relationships that are engaging and as a result, more valuable. Across industries, we see our clienteling platform consistently increase customers' number of orders per year and average order value. In 2022, we drove over $100 million in additional revenue for brands that use our platform.
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Question on: Insider One
How many different recommendation algorithms can Insider cater to?How many different recommendation algorithms can Insider cater to?
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Our Smart Recommender can recommend products with over 15 different algorithms that match your potential customer's interests. The Machine Learning powered smart recommender algorithms can work with different page types and aim to increase clicks and conversions.
Some of the algorithms are: Most Popular Items, Top Sellers, Highest Discounted Products, Viewed Together, Location-based Top Sellers, Substitute Products.
Check out our algorithms here: https://academy.useinsider.com/docs/smart-recommender-algorithms-overview
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Customer Data Platforms (CDP) Reports
Mid-Market Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Spring 2026
G2 Report: Grid® Report
Enterprise Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Small-Business Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Mid-Market Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Grid® Report
Momentum Grid® Report for Customer Data Platform (CDP)
Winter 2026
G2 Report: Momentum Grid® Report








