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Content writing agencies, also known as content creation or copywriting services, provide organizations various professional writing services for copy such as sales pages, ads, landing pages, and press releases. Businesses inform content writing agencies of what they will need, and in turn they are presented with a team of writers to deliver the final products. Customers often receive a fixed number of revisions until they are satisfied with the end results.
Typically, the marketing and research departments of various businesses utilize content writing agencies to sell customers on a certain brand or idea, along with improving their website’s SEO. In addition to content writing services, businesses will often enlist the services of graphic design and video production companies to create diverse and engaging content. Content management software can be used by both service providers and businesses to keep their content projects organized from creation to publication. Content marketing and content writing services often overlap, but each serves its own purpose. Content marketing is intended to attract prospective customers and keep them engaged for the long run. Content writing service providers want the reader to immediately take a very specific action, such as purchasing a product. Content marketing is more long term than pure copywriting, but both both services can go hand-in-hand with one another.