Buyer Intent Data Providers Resources

Intentsify tells you which companies are actively researching topics related to your solution and gives you ways to act on that. On the data side, it tells you which accounts are in-market, how deep into the research process they are, and which personas within those accounts are driving it. That's useful for prioritizing outreach, building target account lists, and making sure sales and marketing are focused on the same accounts at the same time. On the activation side, Intentsify runs the programs too. Content syndication if you need leads, programmatic display if you need awareness and coverage, and both are targeted to accounts already researching solutions like yours. The reporting comes back at the account level, so you can actually see which companies you're reaching and where they are in their research, not just clicks and impressions. It also integrates with Salesforce, HubSpot, Marketo, and most data infrastructure, so the signals flow into whatever your team already uses. Basically, it's intent data plus the ability to do something with it, without having to stitch together five different vendors to get there.

Leadoo is a conversion platform that turns your passive website traffic into active leads, and tangible business outcomes. On average, 98% of website visitors leave without converting. And these low conversion rates can plague performance. So our mission is to empower marketing and sales teams to convert better. In simple terms, Leadoo provides all the tools and insights needed to: Identify your website visitors; Activate them onsite; Nurture them during their buying journeys; and Ultimately convert more of them into customers.

Account based marketing is about finding the right-fit accounts that match a team’s ideal customer profile, then rallying around them and focusing your time, resources, and money on those accounts. Because who wants to waste another marketing dollar on an unqualified lead who refuses to take a meeting? ABM allows sales, marketing, customer success, and all revenue teams to stay focused on their most important prospects and customers.