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Branding agencies develop, launch, and manage brands for businesses. The branding process can include the creation of names, terms, logos, symbols, and overall integrated marketing communications that can help form a recognizable business with a strong identity. Branding agencies also specialize in rebranding, the process of establishing or reestablishing an existing business’s identity. These agencies work with diverse businesses across many industries and generally coordinate with a business's marketing department. Protection of a business's brand or other intellectual property is often achieved by working with law firms that specialize in intellectual property litigation. After branding or rebranding, businesses typically require new strategies and campaigns to promote and spread awareness of their new identity. With this in mind, branding agencies may offer marketing strategy services alongside their branding services.