### Contents

- [**Articles**](#resources-articles)

# Brand Advocacy Services Resources

##### Articles to expand your knowledge on Brand Advocacy Services

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)

## Brand Advocacy Services Articles

[![Introducing G2’s New Brand Advocacy Services Category](https://learn.g2.com/hubfs/brand%20advocacy%20services%20blog-AI.jpg "Introducing G2’s New Brand Advocacy Services Category")](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category)

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### Introducing G2’s New Brand Advocacy Services Category
](https://www.g2.com/articles/introducing-g2s-new-brand-advocacy-services-category)
On April 26, 2023, G2 launched a new category called Brand Advocacy Services. This category is aimed to reflect the growing offerings among marketing service providers to help businesses develop advocacy programs and drive brand loyalty. G2 has a Brand Advocacy Software parent category housing Customer Advocacy software and Employee Advocacy Software. With the new category, G2 will cater to the software and service side of advocacy marketing. 

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

](https://learn.g2.com/author/alanna-iwuh)

by Alanna Iwuh