Attribution Software Resources

Factors.ai solves for : 1. Account Deanonymization and Building Audiences 2. Activation Workflows and Orchestration using the Account data 3. ABM Analytics and Attribution, including Linkedin and G2 Attribution.

Ruler Analytics is used to measure the impact of marketing channels, tactics, campaigns and content on revenue and pipeline. Our customers use Ruler to connect siloed marketing, sales and revenue data, to make better-informed data-led decisions about the allocation and optimisation of their marketing budget.

TrafficGuard analyses suspicious traffic through PPC by analysing IP addresses. IP addresses that send a suspiciously high amount of non-performing traffic get quarantined. This works at a campaign level.