Best App Store Optimization Tools - Page 3

Researched and written by Yukta Rustagi

Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. These tools help users optimize app titles, keywords, icons, descriptions, previews, screenshots, and more. They also provide recommendations for increasing or maintaining placement. Many products in this space provide competitive intelligence features, with robust ranking and download data for both a business’ app as well as competing apps. ASO software is often leveraged by developers or app marketers to make their app rank highly and stand out in app marketplaces such as the App Store or Google Play.

App store optimization software is similar in many ways to SEO software, but is specifically designed for app stores.

To qualify for inclusion in the App Store Optimization (ASO) category, a product must:

  • Track and record apps’ rankings and performance in app stores
  • Suggest ways to optimize mobile app marketing copy
  • Provide data on keyword rankings

How Many App Store Optimization Software Products Does G2 Track?

Total Products under this Category: 48

Category Stats (Jun 2026)

  • Average Rating: 4.43/5 (↓0.01 vs May 2026) The average rating of products in this category, based on all submitted ratings
  • New Reviews This Quarter: 28
  • Buyer Segments: Small-Business 48% │ Mid-Market 43% │ Enterprise 9% Represents the distribution of reviewers across all products in this category.
  • Top Trending Product: Similarweb App Intelligence (+0.32%) - Among all products in this category, Similarweb App Intelligence recorded the largest rating increase compared to last month

Last updated: June 10, 2026

How Does G2 Rank App Store Optimization Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,900+ Authentic Reviews
  • 48+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

Best App Store Optimization Software At A Glance

Leader:
Adjust
Highest Performer:
Asodesk
Easiest to Use:
Adjust
Top Trending:
AppTweak
Best Free Software:
AppTweak

AppVector ASO Tool

(1)5.0 out of 5
Product Description

AppVector is a cutting-edge App Store Optimization (ASO) and Mobile Intelligence Platform, helping businesses boost organic visibility and optimize paid performance across app stores. It has download

Market Segment: 200% Small-Business
AppVector ASO Tool features and usability ratings that predict user satisfaction
Has the product been a good partner in doing business?
Average: 8.8
No information available
Keyword Tools
Average: 8.8
Keyword Localization
Average: 8.2
HQ Location
Bangalore, IN
Company Website
https://appvector.io/
LinkedIn® Page
https://www.linkedin.com/company/appvector/

ASO index

(1)5.0 out of 5
Product Description

Take your app to the top! Maximize your apps' impressions and organic downloads by GPT-4 powered keyword suggestion, creative, and review optimization. Our own language analysis algorithm allows more

Market Segment: 100% Small-Business
ASO index features and usability ratings that predict user satisfaction
No information available
Store Performance
Average: 8.4
Keyword Tools
Average: 8.8
Keyword Localization
Average: 8.2
Year Founded
2021
HQ Location
Tokyo, JP
Company Website
https://asoindex.io
LinkedIn® Page
https://www.linkedin.com/company/aixinc/
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FoxData

(1)4.0 out of 5
Product Description

FoxData is a global SaaS platform specializing in App Store Optimization (ASO), Apple Search Ads (ASA), Market Intelligence, and Ad Intelligence. We empower app-driven businesses to unlock sustainable

Market Segment: 100% Small-Business
ProsCompetitor Insights, Competitor Research, Comprehensive Data, Comprehensive Tools, Customer Support
ConsDashboard Issues, Poor Interface Design, Poor UI, Slow Loading, Slow Performance
FoxData features and usability ratings that predict user satisfaction
No information available
Store Performance
Average: 8.4
Keyword Tools
Average: 8.8
Keyword Localization
Average: 8.2
HQ Location
Los Angeles, US
Company Website
https://www.foxdata.com
LinkedIn® Page
https://www.linkedin.com/company/foxdatacom

375go

0 ratings
Product Description

375go is a mobile application that enables users to participate in the 375ai network by collecting and validating data, thereby earning rewards. Designed for ease of use, 375go allows individuals to c

375go features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
Year Founded
2022
HQ Location
N/A
Company Website
https://www.375.ai
LinkedIn® Page
https://www.linkedin.com/company/375-ai/

AI ASO Manager

0 ratings
Product Description

The ultimate solution for App Store Optimization (ASO), our AI analyzes your competitors, identifies valuable keywords, and generates texts for all main languages to increase organic traffic for your

AI ASO Manager features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
HQ Location
N/A
Company Website
https://asomanager.io
LinkedIn® Page
https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps

Airnow Data

(1)4.5 out of 5
Product Description

Supercharge your app marketing strategy with Airnow Data. Monitor apps, benchmark competitors & understand market trends.

Market Segment: 100% Small-Business
Airnow Data features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
HQ Location
London, GB
Company Website
https://airnow.com/
LinkedIn® Page
https://www.linkedin.com/company/airnowplc/about/

Applytics

0 ratings
Product Description

Applytics is a comprehensive ASO tool designed to help app developers and marketers improve their app's visibility and performance on app stores. With powerful features like keyword research and track

Applytics features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
HQ Location
N/A
Company Website
https://applytics.ai
LinkedIn® Page
https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps

Appszoom

0 ratings
Product Description

Appszoom is an app discovery platform that enables mobile users to find new applications.

Appszoom features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
Year Founded
2009
HQ Location
Cerdanyola del Valles, ES
Company Website
https://appszoom.com
Twitter
@Appszoom
LinkedIn® Page
https://www.linkedin.com/company/appszoom/about/

Apptimize

0 ratings
Product Description

Hey, I'm Jo, indie dev building mobile apps. I built Apptimize because growing on the App Store felt like a second job. Updating metadata in 20+ languages, guessing keywords in Japanese when I only sp

Apptimize features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available

ASO.dev

0 ratings
Product Description

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developer

ASO.dev features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
Year Founded
2022
HQ Location
London, GB
Company Website
https://aso.dev
LinkedIn® Page
https://www.linkedin.com/company/asodev

ASOeShop

0 ratings
Product Description

Promote & Rank* your Android, iOS App TOP # in Play Store, App Store for any Keyword. *Ranking depends on many factors & requires proper strategy.

ASOeShop features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
Year Founded
2017
HQ Location
New Delhi, IN
Company Website
https://asoeshop.com/
LinkedIn® Page
http://www.linkedin.com/company/ASOeShop

EzAppRank

0 ratings
Product Description

Boost App Ranking with EzAppRank's App Promotion Tool

EzAppRank features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
HQ Location
N/A
Company Website
https://www.ezapprank.com/
LinkedIn® Page
https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps

NumberEight

0 ratings
Product Description

NumberEight is a pioneering technology company dedicated to enhancing mobile experiences through on-device intelligence. By leveraging mobile sensor data, NumberEight's solutions predict live user con

NumberEight features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
Year Founded
2018
HQ Location
London, GB
Company Website
https://www.wp.numbereight.ai
LinkedIn® Page
https://www.linkedin.com/company/numbereight

PressPlay

0 ratings
Product Description

The research-backed AI ASO team that creates, tests, learns, and scales your Google Play experiments while you sleep.

PressPlay features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
HQ Location
N/A
Company Website
https://www.pressplay.run
LinkedIn® Page
https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps

Push My App

0 ratings
Product Description

PushMyApp is an AI-first app store management platform built for app founders and mobile teams who are tired of juggling two different consoles every time they ship an update. It handles the full lis

Push My App features and usability ratings that predict user satisfaction
No information available
No information available
No information available
No information available
HQ Location
N/A
Company Website
https://pushmyapp.ai
LinkedIn® Page
https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps