G2

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

9/24/2026

"Brilliant Form. Would Check Out Again."

5/5

What do you like best about Zuko Analytics?

Zuko gives us form and checkout insights that are specific enough to act on. Instead of a vague "people drop off in checkout information / address / payment", we see exactly which field causes hesitation, which fields people keep correcting, and where they abandon. That goes straight into test hypotheses for our CRO team, so it's some of the most useful behavioural data we have.

Setup was easy thanks to the Shopify app. Localising for our checkouts in different countries and currencies was simple too, which matters a lot for an international DTC brand like Loop.

The team is also great: helpful, quick, and fun to work with. They think along with you instead of just answering tickets. Review collected by and hosted on G2.com.

What do you dislike about Zuko Analytics?

Nothing major about Zuko itself. Our frustration is on the Shopify side. Zuko gives us detailed insight into where and why people struggle in checkout, but Shopify's checkout is a closed environment, so we can't always act on what we find. Sometimes we know exactly what to fix but the platform won't let us change it. That's not really Zuko's fault, but if you're on Shopify, expect some insights to stay insights for a while. Review collected by and hosted on G2.com.

What problems is Zuko Analytics solving and how is that benefiting you?

The main problem Zuko solves for us is checkout abandonment being a black box. Our standard analytics show that people leave checkout, but not why. Zuko fills that gap at field level, so we can see where the friction is instead of guessing.

That helps us in three ways. We prioritise better, because we fix what actually blocks customers rather than what we assume blocks them. We write stronger test hypotheses, because they're based on observed behaviour. And it's easier to get buy-in from stakeholders when we can point to data instead of opinions. Because we sell in many countries, we can also compare checkout behaviour across markets and spot local issues we would otherwise miss. Review collected by and hosted on G2.com.