The best thing that stood out regarding this Zuko Analytics platform was how easy it was to identify exactly where our users were struggling in our forms, instead of relying on more assumptions. Rather than only seeing complete and overall conversion numbers, this platform shows us the field-level insights like where exactly the users were hesitating and abandoning or even repeatedly correcting the information in the form. The level of visibility made it much easier for us to prioritise UI and ux improvements. Their overall setup was very straightforward, and we were collecting useful data without even spending weeks on implementing it, I also like their dashboard, which is focused on actionable insights instead of overloading with unnecessary metrics. Review collected by and hosted on G2.com.

I wouldn't say there are certain areas they are lagging a functionality point of view, but there is a bit complex learning curve if we are new to dedicated form analytics, and since their platform provides very detailed information, sometimes it can also take some time to understand which metrics deserve the most attention. Having some cross-form reporting and a more customizable dashboard for managing a large number of forms would be relatively helpful, which would exceed its current limitation. Review collected by and hosted on G2.com.