--- title: Zoho Analytics Reviews meta_title: 'Zoho Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 285 reviews by the users' company size, role or industry to find out how Zoho Analytics works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 285 scale: '5' date_modified: '2026-07-13' parent_category: name: Analytics Tools & Software url: https://www.g2.com/categories/analytics-tools-software --- # Zoho Analytics Reviews **Vendor:** Zoho **Category:** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 285 ## About Zoho Analytics Zoho Analytics is a GenAI-powered self-service BI and analytics platform that helps businesses collect, prepare, analyze, and present insights from their data, all within minutes. Integrate with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Clean, transform, enrich, and catalog data with our agentic AI-powered, self-service data preparation and management capabilities. Create and manage complex ETL data pipelines using our visual pipeline builder, process stream data for real-time analytics, and set up a strong metrics layer for quality analysis and management. Zoho Analytics comes with 100+ domain-specific prebuilt reports and dashboards, pre-trained NLQ models, intelligently modeled and blended data across business applications, and lots more. Use our intuitive drag-and-drop visualization builder to build insightful and interactive reports and dashboards using a wide variety of visual components, like charts, widgets, pivot tables, tabular views and more. Generate customized reports and dashboards using simple, natural language with our AI-powered conversational agent, Zia. Ask Zia goes beyond basic reporting; it enables users to perform diagnostic analytics, forecast key metrics, and receive intelligent insights and recommendations. Users can assign tasks and trigger actions just by conversing with our agentic AI, Zia, streamlining their workflows and empowering data-driven decisions. Seamlessly embed Ask Zia into your custom or business applications to deliver contextual insights and actions. Enrich your analysis with automated insights by using our NLG-powered narration engine, Zia Insights. With diagnostic analytics for smarter decision-making, Zia Insights takes automated insights to the next level by bubbling up key drivers for particular business tasks. Enumerate complex business scenarios with what-if analyses, forecast KPIs, uncover trends and patterns with advanced analytical capabilities. Leverage cognitive analysis for keyword extraction and sentiment analysis, and more. Evaluate the best ML models with no-code assistance or develop custom models and functions using Python Code Studio. Zoho Analytics comes with pre-packed ML models (AutoML) that allow you to evaluate and pick the best model for your use case. Alternatively custom models and functions using Python Code Studio Embed our full-fledged analytics platform into other software applications. Craft and present immersive data stories through slideshows or purpose-built analytics portals. Collaborate securely through contextual comment threads and real-time messaging. Zoho Analytics has a robust set of APIs that enables elaborate customization and highly extensible low-code and no-code integration with any technology stack. It also offers a high degree of deployment flexibility (private, public, multi-cloud, and on-premises) and platform extensibility (professional services, partner support, and marketplace). Zoho Analytics is modern and scalable, and it can readily match growing data volumes and usage. Its time-tested and accredited enterprise-grade security features and governance framework ensure continuous data management and stewardship. On top of everything else, the TCO for Zoho Analytics—including licensing, implementation, customization, training, and support—is the lowest in our market. ## Zoho Analytics Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Zoho Analytics, making navigation and customization effortless for everyone. (39 reviews) - Users love the **seamless data integration** capabilities of Zoho Analytics, enabling comprehensive analysis from multiple sources effortlessly. (34 reviews) - Users appreciate the **extensive integrations** of Zoho Analytics, seamlessly connecting with various data sources and enhancing usability. (28 reviews) - Users value the **user-friendly dashboards** in Zoho Analytics, enabling easy customization and effective data tracking. (22 reviews) - Users praise the **data visualization capabilities** of Zoho Analytics, enabling insightful analysis through intuitive dashboards and charts. (22 reviews) - Easy Integrations (22 reviews) - Data Integration (16 reviews) - Intuitive (16 reviews) - Users appreciate the **customizable reporting features** of Zoho Analytics, making it easy to generate tailored insights. (16 reviews) - Customization (15 reviews) **What users dislike:** - Users experience a **steep learning curve** with Zoho Analytics, especially for complex reports and advanced features. (22 reviews) - Users find the **limited customization** options in Zoho Analytics restricts their ability to tailor reports effectively. (14 reviews) - Users highlight the **limited data integration capabilities** of Zoho Analytics, impacting overall usability and functionality. (10 reviews) - Users face **integration issues** with Zoho Analytics, limiting connections to external data sources and affecting overall usability. (10 reviews) - Users find the **missing features** in Zoho Analytics limit its functionality and ease of use, especially for beginners. (10 reviews) - Expensive (9 reviews) - Poor Visualization (9 reviews) - Users face a **steep learning curve** with Zoho Analytics, making it challenging for beginners to navigate effectively. (8 reviews) - Slow Performance (8 reviews) - Complexity (7 reviews) ## Zoho Analytics Reviews ### 1. Excellent Reporting with Zoho Analytics and Zoho Books Sync **Rating:** 5.0/5.0 stars **Reviewed by:** Abhinandan J. | Chief Financial Officer, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Zoho Analytics?** EXCELLENT tool for all reporting purposes. We use Zoho Analytics to sync up our data with Zoho Books, and then to create our entire reporting system out of it. It has helped me streamline vendor reporting, MIS reporting, taxation and compliances, management information, budgeting reporting etc. The Zoho Analytics professional services team is also excellent and do a great job of creating custom reports. The user interface can be slightly worked upon, and is not the best. **What do you dislike about Zoho Analytics?** - The user interface is not top-notch. - It uses SQL for coding the backend data. It would be great if it can add AI features though which the user can directly vibe code instead of getting into the technicalities of SQL **What problems is Zoho Analytics solving and how is that benefiting you?** Zoho Analytics is solving all my reporting needs at speed and at a minimal cost. My bookkeeping tool (Zoho Books) cannot give me MIS dashboards, vendor summary, GST/TDS compliance reports, etc, which is all getting solved by Zoho Analytics. Excellent tool for any kind of reporting purposes. It also integrates with google sheets/ tally / many other databases. ### 2. A Powerful, Data-Driven Dashboard Tool with Easy Multi-App Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit S. | Customer Success Associate, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Zoho Analytics?** It is very good data oriented tool to use you can create dashboard for your company data and track your company data you can also integrate multiple applications. **What do you dislike about Zoho Analytics?** I don't dislike it as every tool comes with different things as sometime it create a more data oriented visualisation that is difficult to understand some time. **What problems is Zoho Analytics solving and how is that benefiting you?** It helps in data problem solving and smooth data tracking it helps you gathered data at one place that you can use it for tracking overall performance of company. ### 3. Intuitive Drag-and-Drop BI with a Powerful AI Assistant **Rating:** 4.5/5.0 stars **Reviewed by:** Sushank M. | Head of IT, Real Estate, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Zoho Analytics?** It stands out for its intuitive drag-and-drop interface, the powerful AI assistant (Zia), and seamless integration with the Zoho ecosystem and third-party apps. It’s often used for making self-service BI accessible to non-technical users. **What do you dislike about Zoho Analytics?** I’ve experienced slow performance when working with large datasets, and the customization options feel limited compared to competitors. Data integration has also been challenging, the interface comes across as clunky, and customer support has been slow to respond. **What problems is Zoho Analytics solving and how is that benefiting you?** It provides better insights and more accurate reporting across all business units, with added depth and clarity for higher management. ### 4. Easy-to-Use with Great Data Connections, but Limited for Complex Formula Tables **Rating:** 3.5/5.0 stars **Reviewed by:** Chetan Prakash C. | Manager - Technical Outbound Product Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Zoho Analytics?** Easy-to-use software with a wide range of data sources that we can connect to. **What do you dislike about Zoho Analytics?** I’m unable to create complex data tables with formulas. **What problems is Zoho Analytics solving and how is that benefiting you?** Helps create day-to-day operations dashboards, and the scheduling capabilities are awesome. Delivery is always on time, without service disruptions. ### 5. Seamless Data Integration, Limited Standalone Value **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit H. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Zoho Analytics?** I like how Zoho Analytics seamlessly brings data from all the other Zoho platforms we use. It's very intuitive and easy to use. We set up Zoho Analytics and the entire Zoho suite by ourselves without much of a challenge. We didn't have to use explicit AI or APIs; we just had to switch on the toggle, which automatically integrates all the applications with Zoho Analytics. The ease of using the platform is something I really appreciate. **What do you dislike about Zoho Analytics?** I think in terms of flexibility and the sheer number of features, Zoho Analytics lags a bit behind. When comparing it to other tools like Tableau, Power BI, and the Google Cloud platform, those platforms seem more advanced. In terms of customization and reporting options, Zoho Analytics falls a bit short. **What problems is Zoho Analytics solving and how is that benefiting you?** Zoho Analytics simplifies data integration, reducing the need for multiple connectors, allowing seamless dashboard creation for informed decision-making. It minimized our manual effort in data management since it integrates effortlessly with other Zoho apps. ### 6. Handy Built-In Reports and Zoho Data Integration, but Limited Options **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2026 **What do you like best about Zoho Analytics?** There are inbuilt basic reports that organisations can use directly. We can use data from other Zoho apps to turn into reports. **What do you dislike about Zoho Analytics?** The scope and options are limited. The UI/UX is boxy and basic. **What problems is Zoho Analytics solving and how is that benefiting you?** Some of our unique report requirements are being solved by Zoho Analytics right now. Earlier we were doing this manually, but after support from our Zoho partner for customised development, we have a direct report for it. ### 7. Seamless ZOHO-Wide Data Integration for an International Moving Company **Rating:** 5.0/5.0 stars **Reviewed by:** David L. | Event Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Zoho Analytics?** the integration with all data across ZOHO **What do you dislike about Zoho Analytics?** some reports are not 100% accurate with data due to errors in input by users **What problems is Zoho Analytics solving and how is that benefiting you?** ability to review lead sources primarilly ### 8. Great for Custom Reports, But Excel Exports Need Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Omkar B. | Finance Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Zoho Analytics?** Since all our CRM data and books of accounts are into Zoho infrastructure, it becomes easier for us to prepare customized reports in Zoho Analytics. **What do you dislike about Zoho Analytics?** Well, when we prepare reports and extract the same in excel format, the presentation that comes out is not user friendly and it looks really pathetic with subtotals, totals and grand totals. It does not look good for eyes. **What problems is Zoho Analytics solving and how is that benefiting you?** Since all our CRM data and books of accounts are into Zoho infrastructure, it becomes easier for us to prepare customized reports in Zoho Analytics. Thereby, it helps to make strategies. ### 9. Clear Visitor Insights Made Simple **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Zoho Analytics?** It gives me the basics of who is visiting my site and when. **What do you dislike about Zoho Analytics?** Sometimes, it is hard to integrate with certain landing page softwares. **What problems is Zoho Analytics solving and how is that benefiting you?** It solves the problem of knowing whether or not I am getting site traffic ### 10. Easy Query Tables for Fast, Clear Graphs **Rating:** 4.5/5.0 stars **Reviewed by:** Anup K. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Zoho Analytics?** Easy to create query table for creating graph **What do you dislike about Zoho Analytics?** every time you have to use "" for mentioning the column name **What problems is Zoho Analytics solving and how is that benefiting you?** Easily getting the zoho crm data in zoho analytics ## Zoho Analytics Discussions - [Hi, I would you request you to put a downloading options.](https://www.g2.com/discussions/16124-hi-i-would-you-request-you-to-put-a-downloading-options) - 1 comment, 1 upvote - [What type of reports can be created in Zoho Reports?](https://www.g2.com/discussions/reports-creation-in-zoho-reports-ef7b925a-0d93-4846-a3b1-457404ffe4f5) - 1 comment, 1 upvote - [How secure is my data in Zoho Reports?](https://www.g2.com/discussions/zoho-reports-security-policy-8fd2fd8d-c874-4cab-a959-d68ba282f736) - 1 comment, 1 upvote - [How much does Zoho Reports cost?](https://www.g2.com/discussions/zoho-reports-pricing-c606d5c7-fea9-4222-a616-e38a4d3adeda) - 1 comment, 1 upvote - [What type of reports can be created in Zoho Reports?](https://www.g2.com/discussions/reports-creation-in-zoho-reports) - 1 comment, 1 upvote - [View Zoho Analytics pricing details and edition comparison](https://www.g2.com/products/zoho-analytics/reviews/zoho-analytics-review-2078917?section=pricing&secure%5Bexpires_at%5D=2026-07-14+18%3A19%3A03+-0500&secure%5Bsession_id%5D=e0ff9281-3c4f-46c7-95cf-6399c30652c8&secure%5Btoken%5D=5e5ff7c87c74ee10322b2f75e840b66985bced810b2848158ceb32bd8f4e2e45&format=llm_user) ## Zoho Analytics Integrations - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Zoho Books](https://www.g2.com/products/zoho-books/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) - [Zoho People](https://www.g2.com/products/zoho-people/reviews) ## Zoho Analytics Features **Reports** - Reports Interface - Steps to Answer - Graphs and Charts - Score Cards - Dashboards **Data Preparation** - Connectors **Reports** - Reports Interface - Share Reports - Steps to Answer **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Statistical Tool** - Scripting - Data Mining - Algorithms **Data Modeling and Blending** - Data Querying - Data Filtering - Data Blending **Visualization** - Graphs and Charts - Score Cards - Dashboards - Formats **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Data Analysis** - Analysis - Data Interaction **Data Updates** - Historical Snapshots - Real-Time Updating **Generative AI** - AI Text Generation - AI Text Summarization **Sales Management** - Live Pipeline Management - Account-Based Analytics - Activity Tracking **Decision Making** - Modeling - Data Visualizations - Report Generation - Data Unification **Collaboration** - Sharing - Co-Editing - Devices **Agentic AI - Analytics Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Self Service ** - Calculated Fields - Data Column Filtering - Data Discovery - Search - Collaboration / Workflow - Automodeling **Generative AI** - AI Text Generation - AI Text Summarization **Deployment & Integration - Analytics Platforms** - No-code Dashboard Builder - Report Scheduling and Automation - Embedded Analytics and White-labeling - Data Source Connectivity **Advanced Analytics** - Predictive Analytics - Data Visualization - Big Data Services **Performance & Scalability - Analytics Platforms** - Large data handling and Query Speed - Concurrent User Support **Advanced Analytics & Modeling - Analytics Platforms** - Data Modeling and Governance - Notebook and Script Integration - Built-in Predictive and Statistical Models **Agentic AI Capabilities - Analytics Platforms** - Auto-generated Insights and Narratives - Natural Language Queries - Proactive KPI Monitoring and Alerts - AI Agents for Analytical Follow-ups **Personalized Intelligence - Analytics Platforms** - Behavioral Learning for Contextual Query Refinement - Role-based Insight Personalization - Conversational and Prompt-based Analytics **Building Reports** - Data Transformation - Data Modeling - WYSIWYG Report Design - Integration APIs **Platform** - Mobile User Support - Customization - User, Role, and Access Management - Internationalization - Performance and Reliability - Breadth of Partner Applications **Data Updates** - Historical Snapshots - Real-Time Updating - Email Reports ## Top Zoho Analytics Alternatives - [Looker](https://www.g2.com/products/looker/reviews) - 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