As a large, global company that generates significant amounts of coverage, it's critical for us to track traditional and social media mentions in real time. We've tried dozens of tool suites, but none have compared to Zignal. Within a few minutes of setting up an account I had access to Zignal's suite of media analysis tools, which allow me to manipulate data and view coverage trends in dozens of different ways. Most important to me, though, is Zignal's alerting system, which notifies me immediately when we're mentioned in nearly every type of media -- print, broadcast, Twitter, Reddit, LexisNexis, etc. This seems simple, but anyone who works in PR can tell you how few tool suites can actually provide comprehensive and immediate mention alerts. Critically, the system allows me to precisely filter out the noise so I only see meaningful alerts. I personally just have not seen anything that can compare. Review collected by and hosted on G2.com.

This is quibling, but the only thing I'd add is an option to blacklist individual websites within the user interface, which would help me filter out the last remaining pieces of meaningless coverage (market research reporters, press releases, low-value news sites). That website blacklisting is possible by sending an email to Zignal, but placing that function within the user interface might streamline things just a little. Review collected by and hosted on G2.com.