G2

Chirag S.

SEO Manager

Small-Business (50 or fewer emp.)

5/22/2026

"AI Traffic Analytics Made Simple and Actionable"

5/5

What do you like best about Zen Reports?

What I like most about Zen Reports is how clearly it tracks AI referral traffic from platforms like ChatGPT, Gemini, Claude, Copilot, and Perplexity in one clean dashboard. The interface is simple, modern, and easy to understand, while still providing detailed insights such as session quality, bounce rate, engagement time, geographic data, device breakdown, and top-performing pages. Review collected by and hosted on G2.com.

What do you dislike about Zen Reports?

One thing Zen Reports could improve is the depth of analytics when traffic volume is low. Some sections feel a bit empty when there is limited data, so adding more insights, benchmarks, or recommendations would make the dashboard feel more actionable. It would also be helpful to have advanced filtering, custom reports, and clearer explanations for certain metrics so newer users can understand the data more easily. Review collected by and hosted on G2.com.

What problems is Zen Reports solving and how is that benefiting you?

Before using Zen Reports, it was difficult to measure how much traffic and engagement was actually coming from AI platforms like ChatGPT and other LLMs. Traditional analytics tools did not clearly separate or visualize AI referral traffic, making it hard to understand user behavior, engagement quality, and which pages were performing best.

Zen Reports solves this by providing a dedicated dashboard for AI-driven traffic insights. It helps us track sessions, bounce rates, engagement time, top-performing pages, geographic data, and device usage specifically from LLM platforms. This makes it much easier to understand how AI search and recommendations are contributing to website growth and content performance. Review collected by and hosted on G2.com.