Zapier Reviews & Product Details

Zapier has saved me hundreds of hours by automating tedious tasks, freeing me up to focus on creative work. I love its modular approach, which allows me to build fairly complex automations. My favorite example is using a spreadsheet to trigger event reminder emails via Gmail. Simply adding a few items to a spreadsheet automatically generates and sends personalized emails, which alone has saved countless hours. Zapier has also tremendously expanded our CRM's capabilities, making it far more powerful than it would be on its own. Review collected by and hosted on G2.com.

Honestly, there's very little to dislike. The Zap testing feature can sometimes behave a bit unpredictably, but it's a minor inconvenience at most. The zaps themselves always run smoothly in practice. Review collected by and hosted on G2.com.

Zapier makes automations simple, even for someone without a technical background. It allowed me to connect multiple platforms (like TikTok Lead Ads, Meta Lead Forms, and Google Sheets) so our lead management became much faster and more organized. Once the Zaps are set up, they run reliably in the background and save us a lot of manual work. Review collected by and hosted on G2.com.

The biggest downside is the cost. For a basic user like me, Zapier feels more expensive than it should be. I use only a very small portion of the task limits and credits each month (as shown in my screenshot), yet I’m still required to pay for a higher plan just to keep my workflows active. Another issue is that Zapier doesn’t integrate directly with MINDBODY, which is a major platform in the fitness industry. Because of that, I had to use Pipedream as a middleman to make the automation work, adding extra steps and complexity. Review collected by and hosted on G2.com.

Zapier has proven to be a highly effective tool for automating the flow of leads from LinkedIn into our admissions software, Meritto. What stands out most is Zapier’s reliability in handling integrations between platforms that otherwise do not connect natively. This has helped us eliminate manual data entry, reduce errors, and ensure that leads are captured in real time. Review collected by and hosted on G2.com.

Handling more complex workflows—such as conditional branching or data transformations—still requires careful configuration and can feel limited compared to full scripting environments. Error messages, while helpful, are not always specific enough to pinpoint the exact cause, especially when issues occur at the API level of third-party tools. Additionally, as lead volume scales, the cost of higher-tier plans becomes an important factor to evaluate. Review collected by and hosted on G2.com.

Zapier has been the standard in app automation for quite some time. I'm familiar with their platform, and it has grown in ways that are easy to integrate into that understanding and to continue to use going forward.

Zapier was great for allowing our teams to create additional functionality and value for our customers around our product, and took burden off the product team to implement bespoke workflows. Review collected by and hosted on G2.com.

The downsides are very limited. Occasionally there may be a website that is hard to parse for that particular plugin or some small edge case, but Zapier does a nice job of allowing you to rerun and edit the failed zaps. Review collected by and hosted on G2.com.

Using Zapier to route our Typeform submissions into Google Sheets has honestly been a game changer for us. The biggest win is how it removes all the boring, repetitive admin work from the process. Instead of manually downloading CSVs or copying responses one by one (…which always ends with someone muttering “there has to be a better way”), Zapier just handles it behind the scenes.

What’s most helpful:

It automates the entire workflow so new Typeform responses appear instantly in our Google Sheet. No delays. No missed submissions. No “Oops, forgot to update the sheet again.”

It keeps everything organized in real time, which makes reporting and follow-ups way easier. You don’t have to hunt for data. It’s exactly where it should be.

It’s truly set-it-and-forget-it. Once the Zap is built, it just… works. Like a tiny digital assistant who never sleeps and never complains.

Upsides we’ve seen:

Huge time savings. What used to take minutes or hours each week now takes zero.

Less human error. No more typos or missed entries. Everything lands perfectly, every time.

Easy to customize. You can choose which fields go where, add filters, or build extra steps if your process grows.

Scales with you. If you need more automations or advanced logic later, Zapier can handle it.

Great for collaboration. Anyone on the team can view the synced data in Sheets without needing access to Typeform. Review collected by and hosted on G2.com.

Some setups feel more complicated than they should be. The basics are easy, but the moment you need a multi-step workflow or conditional logic, it becomes a little “okay… where did that setting live again?”

Debugging can be clunky. When something breaks, it takes a minute to figure out why a Zap failed, and the error messages aren’t always crystal clear. Review collected by and hosted on G2.com.

Zapier’s biggest strength is its reliability and how easy it is to build complex automations without writing code. The interface is extremely intuitive, the learning curve is minimal, and the platform offers one of the widest libraries of integrations available. In our organization, Zapier acts as the central engine that connects our CRM (Pipedrive), marketing tools, lead generation systems, and internal workflows. The speed at which automations run, the transparency in task history, and the overall stability make Zapier a critical part of our daily operations. Review collected by and hosted on G2.com.

The only downside is that when managing large-scale processes or very advanced logic, some automations require additional workarounds or custom scripting. Certain apps still lack instant triggers, which means some workflows rely on polling and can experience slight delays. Pricing can also increase quickly as task volume grows. However, none of these issues significantly affect the overall value of the platform. Review collected by and hosted on G2.com.

It's easy to use. And because it's easy to use, it's very economical, as it allows me to connect multiple tools without paying for an additional tool or paying a developer to implement custom solutions. Review collected by and hosted on G2.com.

I have found that a lot of the integrations have limited "action" options, like I can easily integrate tools but there will be a limited list of things can be done. I'm not sure if that's actually a Zapier thing or if it has to do with the tool it's integrating with. Review collected by and hosted on G2.com.

I love the ease of use, especially now with the AI-assist features. You can describe what you need, and the AI will preset everything for you. Zapier is honestly a lifesaver, allowing you to automate tedious and repetitive tasks with ease. It's the best tool to use for lead generation. It keeps me and my clients updated in real-time.

Whenever you need assistance, their customer service team is always ready to help. They reply fast and are always very helpful. Review collected by and hosted on G2.com.

Nothing in particular. The only thing I'd note, maybe, is having a better time and date format when updating a lead's subscribe date. Just a simple MM/DD/YY would suffice; the signup time isn't as important. They may already have this feature, and I haven't explored it yet. Again, it's a very minor thing. I'm overall happy with the service. Review collected by and hosted on G2.com.

Zapier is the invisible backbone of our automation stack. It allows us to connect everything from Stripe to Google Sheets to Slack with zero engineering time, so data flows seamlessly between marketing, operations, and product. What I love most is how quickly I can prototype and deploy new workflows - one hour in Zapier can replace days of manual integration work. It’s reliable, intuitive, and scales with our growth. For a small team trying to operate like a much larger one, Zapier is a total force multiplier. Review collected by and hosted on G2.com.

The main limitation is cost and scalability at volume. As automation counts grow, pricing can escalate quickly, and debugging complex multi-step zaps sometimes requires trial and error. I’d also love to see more flexibility in branching logic and native support for real-time data syncing rather than polling intervals. That said, those are trade-offs I’ll take any day for the speed and leverage Zapier provides. Review collected by and hosted on G2.com.

Zapier has been great for us! We have been using it to automate a lot of stuff in our CRM that typically would take hours of time away from our team. The product is great, and there are so many use cases for it. It will be a staple in our business now. Review collected by and hosted on G2.com.

Some of the automations have a somewhat large learning curve. However, once we got the hang of it, there are so many processes that we can automate now. Well worth spending the time to get it down. Review collected by and hosted on G2.com.