G2

Shashank s.

Analyst

Computer & Network Security

Enterprise (> 1000 emp.)

10/30/2026

"Massive App Directory and Powerful Conditional Workflows"

4.5/5

What do you like best about Zapier?

I've been using Zapier for the last few months, and this is my overall experience. It has a massive app directory. Zapier integrates with 8000+ apps, covering almost every popular business tool, including CRMs and messaging apps. That’s the best thing I like about Sapphire.

When it comes to advanced logic paths and filters, I can build complex conditional workflows. For example, I can set up “if this, then that” paths to route VIP clients to a specific manager’s inbox, while sending standard inquiries to the general queue. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

In my experience, I haven’t run into any major issues with Sapphire. However, when it comes to surface-level customization, there’s a small limitation I’ve noticed: Zapier relies on the pre-built API integrations provided by each app, which means I’m restricted to whatever those specific modules allow me to do. In simple terms, if Sapphire’s integration doesn’t support a particular custom field or a niche action, you hit a hard wall. At that point, you either have to write custom code using Code by Zapier (Java or Python), or look for a completely different tool. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

From my personal perspective, I find the UI and UX design really interesting. It doesn’t feel like a boring interface, so I actually have fun working with it.

When it comes to solving problems, this is what I generally mean: without Zapier, a team member has to constantly monitor a form or inbox, then manually copy and paste customer data into a spreadsheet or CRM, message a colleague to alert them, and switch over to an email client just to send a welcome note. That ends up being a complete waste of hours and a waste of human resources.

This is where the flow really stands out for me. It helps create a clear process for lead routing and onboarding. For example, the first step is triggering on a new form submission. The second action is to add or update the contact in the CRM. The third step is sending a real-time alert to Slack. The fourth and final step for our team is drafting a personalized email in Gmail. Review collected by and hosted on G2.com.