G2

Jenny E.

Small-Business (50 or fewer emp.)

10/29/2026

"A Great Tool for Connecting Systems and Saving Time"

4/5

What do you like best about Zapier?

What I like most about Zapier is how easily it connects the different platforms we use, particularly HubSpot and Slack. It makes it much easier to automate repetitive tasks and keep information flowing between systems without having to manage everything manually.

I also really like being able to build workflows step by step and test them as I go, which gives me confidence that everything is working as intended before switching them on. The error notifications are particularly useful because I know I'll be alerted if something stops working rather than having to constantly check.

The interface is clean, intuitive and easy to navigate, even when setting up more complex workflows. Overall, it's a great tool for saving time, reducing manual admin and making our everyday processes more efficient. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

One of the biggest downsides of Zapier is how quickly the costs can increase as you start building more complex automations. It's great for simple tasks, but once you need multiple steps, filters or more frequent updates, the pricing can become quite restrictive. I also find troubleshooting failed automations can be time-consuming, particularly when it's not immediately clear why something hasn't worked. More transparent pricing, clearer error messages and greater flexibility on the lower-priced plans would make a real difference. Review collected by and hosted on G2.com.

What problems is Zapier solving and how is that benefiting you?

Zapier helps us solve the problem of having information spread across different platforms and needing to manually move information or notify people when something happens.

Working in marketing, we use platforms such as HubSpot and Slack, and being able to connect these systems makes our workflows much more efficient. Instead of constantly checking for updates, manually sharing information or relying on someone to remember the next step, we can automate parts of the process.

One of the biggest benefits is saving time on repetitive admin and reducing the risk of things being missed. It also helps improve communication between teams because important information can be shared automatically and consistently. Review collected by and hosted on G2.com.