G2

Austin S.

Director of Digital Acquisition

Mid-Market (51-1000 emp.)

Originally submitted 3/23/2021

"Amazing and substantial qualitative insights you can't find anywhere else."

5/5

What do you like best about Wynter?

The ability to select your target audience is a huge plus. There's also a wide variety of ages and seniorities you can access in your target audience so you truly get a broad range of opinions to base your learnings off of. The turnaround time is very speedy as well, which is awesome. Review collected by and hosted on G2.com.

What do you dislike about Wynter?

The price is a little high for a qualitative test. But I guess that's subjective. The product solves a need in marketing, so they could probably charge more. The only other negative I've found is that you can only test one thing at a time. For me, the overall user experience from page to page within our marketing funnel (for example) would be awesome to get feedback on. Review collected by and hosted on G2.com.

Recommendations to others considering Wynter:

Highly recommend. We typically invest in a Wynter test prior to any big or new initiative going live, and early on in the copywriting process for our collateral. Review collected by and hosted on G2.com.

What problems is Wynter solving and how is that benefiting you?

Conversion copywriting can be one of the most difficult and time-consuming components of marketing, particularly when marketers are close to their product/platform that they lose the ability to objectively write copy appealing to people who have no idea who you are or what you do. Running tests on headlines, copy, social proof, etc. require large amounts of traffic and can be expensive, and only provide quantitative data around what worked and what didn't. You're missing the "why". Wynter helps solve that by bringing in outside, purely objective, targeted feedback on your marketing copy so you can take a step back and realize things you hadn't/couldn't have without a product like Wynter. Wynter doesn't replace A/B testing in marketing, and they don't claim to. But the feedback you get about your marketing content can dramatically accelerate your learnings and start to explain the "why" behind what's working and what's not. Review collected by and hosted on G2.com.