I like the possibility of centralizing our clients' information and using it to generate more segmented and personalized communications. It allows us to have a more complete view of the client by unifying purchase information, behavior, and data in one place. This lets us segment according to each client's behavior and value. Additionally, WoowUp is a better CRM with qualities we need and it adapts to our business. The initial setup was predictive and they helped us do it. Review collected by and hosted on G2.com.

We are satisfied, but we believe there are opportunities to improve usability and the ease of configuring and maintaining complex automations. Review collected by and hosted on G2.com.