G2

Adam B.

CEO

Small-Business (50 or fewer emp.)

10/22/2025

"This will be the #1 sales tool in 2026"

5/5

What do you like best about Willow?

It takes over where our notetaker stops and saves our sales team hours of admin. As one of the early design customers we've been able to influence the product to solve a specific pain in updating Hubspot. This has been incredibly valuable for us. Review collected by and hosted on G2.com.

What do you dislike about Willow?

It's early for them and they have built a really good solution that currently solves a critical, yet niche, problem. As they grow we'd like to see more capability and customization in taking more of the CRM admin away from the team. Review collected by and hosted on G2.com.

What problems is Willow solving and how is that benefiting you?

We became a design customer to help us solve 2 challenges that were impacting sales;

1. Our team of SDR's, BDM's and AE's were spending too much time on call follow-up, where a lot of what we share post call is repeatable. We wanted a solution that could automate this

2. Hubspot was not being updated well, often not at all and this was a huge blind spot for us.

We estimate using Willow has saved us around 2 hours/week per sales FTE. Total of 14 hours a week that the team now spend on other revenue-driving activities. Review collected by and hosted on G2.com.