--- title: WebEngage Reviews meta_title: 'WebEngage Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 766 reviews by the users' company size, role or industry to find out how WebEngage works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 766 scale: '5' date_modified: '2026-07-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # WebEngage Reviews **Vendor:** WebEngage **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 766 ## About WebEngage WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ## WebEngage Pros & Cons **What users like:** - Users appreciate the **ease of use** of WebEngage, enjoying its user-friendly dashboard and intuitive setup process. (101 reviews) - Users value the **helpful customer support** of WebEngage, enhancing their campaign setup and communication strategies. (71 reviews) - Users value the **multi-channel journey creation** in WebEngage, enhancing lead communication and nurturing for better conversions. (69 reviews) - Users value the **depth of analytics** in WebEngage, enabling precise insights and effective campaign management. (65 reviews) - Users commend the **superfast customer support** from WebEngage, ensuring quick assistance for effective communication strategies. (65 reviews) - Users appreciate the **user-friendly features** of WebEngage, allowing easy access and effective utilization for all. (59 reviews) - Journey Management (54 reviews) - Automation (53 reviews) - Customer Engagement (52 reviews) - Integrations (51 reviews) **What users dislike:** - Users find the **steep learning curve** challenging, wishing for better onboarding resources to ease their experience. (33 reviews) - Users experience **slow performance** with WebEngage, particularly with segment brewing and report loading times. (30 reviews) - Users find the **missing segment creation feature** frustrating, complicating campaign setup and impacting efficiency. (29 reviews) - Users express dissatisfaction with **poor customer support** , noting slow responses and limited options for assistance. (24 reviews) - Users find the **time-consuming onboarding process** and support follow-ups frustrating, affecting their overall experience with WebEngage. (24 reviews) - Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (19 reviews) - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (19 reviews) - Need for Improvement (18 reviews) - Users face a **steep learning curve** with WebEngage, impacting their ability to utilize its complex features effectively. (18 reviews) - Limited Customization (17 reviews) ## WebEngage Reviews ### 1. Sales & Onboarding great experience , problem begins post commercial closure. **Rating:** 4.5/5.0 stars **Reviewed by:** R S N. | Head- Operations & Delivery , Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about WebEngage?** very good platform , good analytics , good customer sucess very good tool analyser over all expe is good **What do you dislike about WebEngage?** Poor customisation, no customer sucess FUP, TAT has no meaning, Issues will never addressed. Reality & Brownies sold as a platform carrots actually give you a rotten flavour **What problems is WebEngage solving and how is that benefiting you?** Campaign tree creation is good, some of the insigts in offering is best used, cloning & business practices are good. so good post business results. great analyser **Official Response from Deepak Ruchandani:** > Hi, Thanks for sharing your feedback. I have noted your feedback and will share it with the respective team. Regards, Deepak Ruchandani Product Marketing Manager, WebEngage ### 2. Webengage is a powerful tool for event tracking. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about WebEngage?** - Event tracking - Attribution - Email marketing - Real-time data monitoring - User journey creation **What do you dislike about WebEngage?** - The latest update moved the user profile from the top right to the bottom left, which is exactly opposite. - Sometimes data does not reflect on the dashboard but starts working after 30 minutes to 1 hour. **What problems is WebEngage solving and how is that benefiting you?** - Webengage is helping fetch user data, and with that, we can predict user behavior. - We can design product features based on user event data. - Email marketing for new feature drop. ### 3. All the website use cases to manage the customer at one stop. **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav S. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Ease of doing things, everything is there in simple manner which helps us in managing the customer data. **What do you dislike about WebEngage?** As such no big downside, but every report should be there on the dashboard but in some cases we have to take help of support team, which is always active. **What problems is WebEngage solving and how is that benefiting you?** Webengage is helping us in managing large set of user data by recording all of there details, we can use customer behaviour and all that to get the output that we desire. ### 4. Best-in-class Retention Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2023 **What do you like best about WebEngage?** WebEngage not only enables retention marketers but also content and brand marketers with nifty functionalities that optimise learnings! **What do you dislike about WebEngage?** Reporting for journeys could be improved, but it's a minor inconvenience. **What problems is WebEngage solving and how is that benefiting you?** WebEngage was a tool that clubbed all our needs together in terms of features, functionalities, and usability. The platform seamlessly expanded our in-house tech stack, optimizing our funnels and conversions. We operate across a variety of channels and with an endless assortment of products. This complicates our operations to a large degree. WebEngage has been instrumental in our iterative marketing efforts. With the right data, insights and automations, we've been able to personalize shopping, analyze the performance and incorporate the learning to unlock the next level of growth. ### 5. Elevating Customer Experience and Conversion Rates" **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2023 **What do you like best about WebEngage?** Boost engagement with personalized marketing automation. Multi-channel campaigns, analytics, A/B testing & customer journey mapping. Powerful & scalable solution. **What do you dislike about WebEngage?** New users might find the platform initially challenging to navigate and utilize effectively, as it offers a wide range of features and capabilities. Webengage learner series can be more handy. **What problems is WebEngage solving and how is that benefiting you?** WebEngage solves the problem of targeted email automation, allowing businesses to segment and reach the right audience efficiently, resulting in improved engagement and higher conversion rates. ### 6. Best Retention marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kapish C. | Marketing Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Has the best customization for creating Journeys. It is ver user friendly. All my clients use the same tool, due to this i never had the opportunity to explore other tools. **What do you dislike about WebEngage?** It takes a lot of time in creating segments. Sometimes, the events for the tool appear very late than it has occured. **What problems is WebEngage solving and how is that benefiting you?** It is very user friendly. We can easily create any automations without any trouble. It has facilities like Frequency capping,Control Grouping, A/B testing, Coversion Tracking. ### 7. WebEngage - A tool that will make your business a Brand **Rating:** 4.5/5.0 stars **Reviewed by:** Jeet P. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2023 **What do you like best about WebEngage?** The journey building is very simple yet equally effective at the same time. **What do you dislike about WebEngage?** Their integrations take a little time. But their support team is constructive and get your issues resolved quickly. **What problems is WebEngage solving and how is that benefiting you?** It is helping us send all kinds of notifications to our customers, as well as help in collecting data, segmentations, creating journeys, and testing our campaigns thoroughly. ### 8. WebEngage Marketing Automation **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about WebEngage?** WebEngage enables a marketer to use multi-channel approach to target and nurture its user base. The interface is easy to use, and one can set up, execute and monitor campaigns with ease. **What do you dislike about WebEngage?** WebEngage is able to provide campaign level details but does not provide top-level insights on the efficacy of campaigns and the need for full measures to be taken to reach out to the target audience. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is a one-stop shop for all the necessary channels required to nurture the existing user base and acquire new users. With a multi-channel approach, a marketer can nudge a user to the right place in the funnel to drive business outcomes. **Official Response from Deepak Ruchandani:** > Hi, Thanks for sharing your feedback. Glad to know that WebEngage is acting as a One-stop shop for all the retention marketing efforts for you. I have noted your feedback and will share it with the product team. Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 9. Good tool for analysis and campaigning. **Rating:** 5.0/5.0 stars **Reviewed by:** Amit S. | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2023 **What do you like best about WebEngage?** ease of use , and data analysis , drop off journey prepartion is very easy with the help of this tool. integration was also very easy. **What do you dislike about WebEngage?** i have Nothing to dislike about Webengage, **What problems is WebEngage solving and how is that benefiting you?** Helping us in campaigning with presonalised Push and webpush notification. Funnel analysis is also easy in webengage via events tracking. User segmentation can be also done via multiple ways. ### 10. The best marketing automation tool ever! **Rating:** 5.0/5.0 stars **Reviewed by:** Goutam B. | digital marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about WebEngage?** I'm delighted to say that WebEngage is one of the best omnichannel platform not only for new users, its even for remarketing. **What do you dislike about WebEngage?** Weboverlay (on site survery) reports needs to be built manually be creating custom events. **What problems is WebEngage solving and how is that benefiting you?** Recently, we came across Email journey created and there was a new add on option to enter the pre header. This is helpful for us to understand how the Subject line looks and how it delivers. ### 11. Diverse but slow **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** October 08, 2023 **What do you like best about WebEngage?** The thing I like the best about WebEngage is the diversity of options available to choose from. You can choose multiple communication channels for your audience. From push notifications to SMS to emails and more. There's ease of everything available under one umberella. **What do you dislike about WebEngage?** The fact that it is very slow to use. The software takes forever to load and it's not very user friendly. **What problems is WebEngage solving and how is that benefiting you?** WebEngage helps me automate a lot of communication for the company I work in. I work in healthcare and our audience is doctors. What we communicate to them can be automated to a great extent with help of push notifications, emails and journeys. ### 12. Excellent Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Scott N. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2019 **What do you like best about WebEngage?** Journey Designer Is So Easy To Use And Very Helpful With Event-based Marketing. WebEngage is constantly adding communication channels through their platform, widening Marketers reach to respective clients, which we are big proponents of! **What do you dislike about WebEngage?** Some reporting features between events and lead data would be nice to improve. **What problems is WebEngage solving and how is that benefiting you?** We have more capabilities with WebEngage than ever before allowing us to communicate with students in was we thought were not possible through automation. ### 13. One of the best Marketing Automation Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Using webengage as a marketer is the best tool because the may it be segment creation, different communication channels, or analytics.Everything at a place and very handy. **What do you dislike about WebEngage?** The segment creation process sticks with few limitations which can be sorted, like in user behaviour section, I have to choose any one option between 'and' & 'or' which makes my user lists with limitations. This can be improved with making a choice on both 'and' & 'or' on all events. **What problems is WebEngage solving and how is that benefiting you?** For every problems, like one for campaign report with 'end-date' had been an issue for us, team webenagage took some time and then they helped us with this. ### 14. Easy to use and insightful data analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant J. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about WebEngage?** Creating segments based on first-party data, using similar data for social media remarketing campaigns is very useful. **What do you dislike about WebEngage?** Some features like catalog, customer journeys based on RFM have an additional price structure. I think it should be a part of the basic journey. **What problems is WebEngage solving and how is that benefiting you?** Obtaining first-party data from iOS users and retargeting them is possible after the iOS 14 update, which is very helpful and addresses the issue of data loss. ### 15. Great tool to engage with users for retaining and improving their experience **Rating:** 5.0/5.0 stars **Reviewed by:** Garima B. | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about WebEngage?** 1. The platform is very simplified and easy to use. 2. Easy to set target audience using custom/live segments 3. All channels in one place **What do you dislike about WebEngage?** Performance/ data reports are not much reliable. **What problems is WebEngage solving and how is that benefiting you?** 1. Automate user experience using journeys and journey analytics 2. Create custom attributes basis the need ### 16. Webengage Review **Rating:** 3.5/5.0 stars **Reviewed by:** Vignesh C. | Lead Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The real time update on customer intercation is cool, All the insights in the dash board and analystics sections helps business to boost up. **What do you dislike about WebEngage?** Customer service & Prioritising defects and customisation can be better. The onborading can be fastened. **What problems is WebEngage solving and how is that benefiting you?** Using five different aggregators before WE for upoad and dowload of data manually, now it's all in one place. Saves time improves analytics and focus on customer interaction. ### 17. game changer marketing Automation tool **Rating:** 5.0/5.0 stars **Reviewed by:** Anup S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** its a game changer marketing automation tool, its reduce our manual Marketing team for the cost of approx 3L per month, web engage costing to us is 1L and increase retention. **What do you dislike about WebEngage?** they have very less analytical features, they should work on to improve analytical feature **What problems is WebEngage solving and how is that benefiting you?** its solve many problems but specially personalization I like the most, event bases email & sms are also good feature ### 18. Great tool for app analytics and event integration **Rating:** 4.5/5.0 stars **Reviewed by:** Charu K. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about WebEngage?** We can easily integrate events and create different journeys **What do you dislike about WebEngage?** Sometimes takes time to load events and data. **What problems is WebEngage solving and how is that benefiting you?** It helps us with managing user data ### 19. A great marketing software with greater potential **Rating:** 4.0/5.0 stars **Reviewed by:** Suhail J. | Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about WebEngage?** `It has many features which include multi-channel communication, personalization, segmentation, automation, analytics, ease of use, and responsive customer support, but i like multichannel approach and responsive customer support. **What do you dislike about WebEngage?** The team can improve on the user interface, it is a little dull compared to other platforms providing same solutions. **What problems is WebEngage solving and how is that benefiting you?** `it helps in our email, sms, whatsapp marketing automations. ### 20. WebEngage - Smart tool for getting Product Analytics Data **Rating:** 4.5/5.0 stars **Reviewed by:** Mohammad A. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2023 **What do you like best about WebEngage?** - Easy To Use - Integration ease - User Journey Mapping - Relatime Data **What do you dislike about WebEngage?** - Prices are quiet high - Session data sometimes takes time to get visible on the dashboard **What problems is WebEngage solving and how is that benefiting you?** It helps us to identify the screens in our product with the major drop offs and with the help of this data we can now identify the features we need to imrove on. ### 21. Great marketing automation platform focussed at providing learning and support to clients **Rating:** 5.0/5.0 stars **Reviewed by:** Radhika G. | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about WebEngage?** Ease of use of the platform is an upside, which gives you an option to create the best channel mix for your users all at one place **What do you dislike about WebEngage?** The process to raise tickets for an issue and connecting with the support team **What problems is WebEngage solving and how is that benefiting you?** Reaching the customer using multiple channels and automating the customer journeys with right kind of customer segmentation ### 22. The Awesome Tool for a Disruptive Startup **Rating:** 5.0/5.0 stars **Reviewed by:** Rahul S. | Senior Android Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about WebEngage?** *Provides a wide range of communication channels, including email, mobile push notifications, SMS, in-app messages, and web push notifications *Offers robust user segmentation capabilities, allowing businesses to target specific groups of customers with personalized messages *Provides real-time analytics and A/B testing to help businesses understand and optimize their engagement with customers *Has a user-friendly interface, making it easy for developers to set up and manage campaigns. **What do you dislike about WebEngage?** *WebEngage from an android developer's perspective:Limited customization options for in-app messaging *Lack of support for certain mobile operating systemsIntegration with other tools and platforms may be difficult *Issues with push notifications not being delivered *Limited reporting and analytics capabilities *Not much control over the push notification appearance **What problems is WebEngage solving and how is that benefiting you?** *For android developers, using WebEngage can save a lot of time and effort in integrating and maintaining different channels of customer engagement. It also provides a single dashboard to track the performance, thus reducing the complexity of tracking different channels separately. *The real-time analytics provided by WebEngage can help businesses track engagement metrics and make data-driven decisions about their customer engagement strategies. ### 23. Great tool - one stop solution to all marketing and product complications **Rating:** 5.0/5.0 stars **Reviewed by:** Anusha S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** WebEngage is an easy-to-use tool and is a one stop solution for all marketing issues. Web engage support team is very quick and helpful. **What do you dislike about WebEngage?** Webengage is a great product, but is a bit pricey **What problems is WebEngage solving and how is that benefiting you?** Web Engage has helped me save a lot of time by allowing to automate 80% of the task that I used to manually do on a daily basis. ### 24. How WebEngage has helped me **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Webengage is very easy to use. It is handy and we can easily set up journeys and automate most of the stuff right from the beginning! The variety of triggers and conditions really helps us in optimizing the whole flow. **What do you dislike about WebEngage?** Majorly I face issues while creating live segments. It really takes up a long time to get created which further causes delay in the comms to be sent ad hoc basis. **What problems is WebEngage solving and how is that benefiting you?** Webenagage is helping me delivering right messages at right time. It helps us optimise various metrics across the funnel and helps us reactivate & enagage the users. ### 25. Revolutionary Startup Essential: The Amazing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Naman W. | Growth Hacker, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about WebEngage?** WebEngage is a customer engagement platform that allows businesses to interact with their customers across multiple channels such as email, mobile push notifications, SMS, in-app messages and web push notifications. It also provides features such as user segmentation, real-time analytics and A/B testing which can be useful for businesses. **What do you dislike about WebEngage?** The complexity of the WebEngage platform can make it difficult for users to navigate and understand all of the features and functionality it offers. Additionally, setting up and configuring the platform can be time-consuming, as users may need to spend a significant amount of time learning how to use the platform and setting up the various features and integrations that are available. **What problems is WebEngage solving and how is that benefiting you?** By using the platform's various features such as push notifications, in-app messaging, email campaigns, and surveys, you can gather data on your users' behavior and preferences, and create campaigns that are more likely to be effective ### 26. Best Marketing Automation Suite I have discovered so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2021 **What do you like best about WebEngage?** - It's user-friendly and easy to use. -What I love the most is the Analytics feature. It helps us to plan the automation easily and making it more target-oriented. -It covers almost all the options available to reach out to users in an amicable manner. **What do you dislike about WebEngage?** -The feature which restricts us from editing the journey, which is running. -Custom Events sections sometimes show incorrect data. -Analytics section can be more strong and insightful. **What problems is WebEngage solving and how is that benefiting you?** - Communication with the users in a better and effective way. - Making journeys according to customer behaviour with different use cases. ### 27. We are using WE to send camps for multi-vendors as aggr After using WE we have improved on our effcy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about WebEngage?** I have used 3 other automations tools, but they don't have 80% features, what WE is having in real time. eg: Clone the already created flows. Cloning widgets in the flow. **What do you dislike about WebEngage?** Slowness is my major concern, an update can reslove the issue. Unable to clone particular segments in the flow. We can only delete upto 10 widgets, can increase it. **What problems is WebEngage solving and how is that benefiting you?** We are using the WE to sending the marketing automation campaigns for multiple vendors. After using WE we have more improvement on our daily targets and ease to our reach customers. ### 28. A great product to drive engagement and retention **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The product has almost all the channels that are required to keep our customers engaged. The journey builder is easy and fun to use **What do you dislike about WebEngage?** Post-purchase customer support could be better. We are on the paid customer success plan and more often than not we feel that the team could be much more responsive **What problems is WebEngage solving and how is that benefiting you?** We run a digital business in which engaging with our customers in a time-bound manner with personalized content based on customer action is critical for our success. WebEngage helps us with events driven digital intervention that helps us achieve business goals ### 29. Webengage usage in campaign automation **Rating:** 4.0/5.0 stars **Reviewed by:** Radhakrishnan P. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about WebEngage?** Webengage is very helpful for us to run our all marketing campaign and dialer campaigns for multiple panels at one place. Its reduce our spending time in create a campaign setup in all panels **What do you dislike about WebEngage?** The tech support from webengage is quite not happy for us. Thats need to improved from your end. **What problems is WebEngage solving and how is that benefiting you?** Webengage is solving our times in using multiple panels and reduce our costs in the way of using multiple features in all different panels. Is increase our daily activies deliverable at tat time ### 30. Webengage usage **Rating:** 4.0/5.0 stars **Reviewed by:** Manoj K. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** It is useful and helpful for schedule the campaign , and more configuration has been there and it is useful for our process. **What do you dislike about WebEngage?** All are good no dislike are there. All are good no dislike are there. **What problems is WebEngage solving and how is that benefiting you?** It is useful for IVR and emails message, so it is benefit for our users and process. ### 31. Effective communication channels setup at one place. **Rating:** 5.0/5.0 stars **Reviewed by:** Nikhil K. | Senior Manager (IT) - Capital Market, Capital Markets, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Journey setup,Data Management,Integration Support Documents **What do you dislike about WebEngage?** Journey data reports, User tracking from unknown user to known user from frontend to backend **What problems is WebEngage solving and how is that benefiting you?** Custom event-based journeys enable richer integrations with cross-platform platforms as accurate real-time data can be tracked and shared with many third-party integrations such as CRMs and chatbots. A simple integration solves a complex problem. ### 32. Webengage made our lives easy handling the communications **Rating:** 5.0/5.0 stars **Reviewed by:** Sritik . | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The Push Notificatios & building customised journeys has been really helpful. **What do you dislike about WebEngage?** Ability to use live recurring segments in Journey should be enabled. **What problems is WebEngage solving and how is that benefiting you?** - Helping us setup customised journeys based on user cohorts & handling the major comms via Webengage - Also, using it effectively for Push Notifications & in-Apps for our App users. ### 33. One of the best tools to go for **Rating:** 4.5/5.0 stars **Reviewed by:** Insha M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** One of the best Customer realtionship management tool to use in the market. It is also very economically priced which makes it good forsmall and mid sized companies. **What do you dislike about WebEngage?** Although it is a very convenient to use but the report are not very detailed as compared to the other platforms. It would be better if we could track customer journey in a more deeper manner **What problems is WebEngage solving and how is that benefiting you?** We are getting a top-notch product at a very convenient pricing. Secondly it has seamless automated end-to-end customer journey management system which makes it user friendly ### 34. Webenage as a Saas **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about WebEngage?** The best part is that it is quick and user friendly **What do you dislike about WebEngage?** Sopmetimes, it doesnot save the changes that are there **What problems is WebEngage solving and how is that benefiting you?** Our marketing comms have become streamlined and manual effort has reduced to a great extent. ### 35. Journey With Webengage **Rating:** 5.0/5.0 stars **Reviewed by:** Aakansha M. | Product Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about WebEngage?** WebEngage is easy to use and its quick action is an attractive feature. **What do you dislike about WebEngage?** Data analytics and the user segmentation section need to be improved. **What problems is WebEngage solving and how is that benefiting you?** It helps connect the product's with the user, easy to analyze the user journey and to understand the churn rate. ### 36. Single tool to execute all marketing automation campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Kishore G R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** To create a journey and reach the users in all the possible channels **What do you dislike about WebEngage?** Google Ads & FB dashboard cant be integrated to run campaigns from Webengage **What problems is WebEngage solving and how is that benefiting you?** Earlier we used to use multiple tools for each channel like, push, email, sms, whatsapp - now we have everything running in single platform WebEngage ### 37. Campaign automation **Rating:** 5.0/5.0 stars **Reviewed by:** Charan K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about WebEngage?** Automating the campagin in the web engage platform is very easy and user friendly and it makes life easier and time taken for the process has been reduced and efficient in time management. **What do you dislike about WebEngage?** I just still wondering that i can't able to find out any negative sides in the web engage and it makes work efficienet and new learings. **What problems is WebEngage solving and how is that benefiting you?** It solve the problem in time taken by the process and it is easier to automate and send the campaing in time. ### 38. Great product for marketing campaign **Rating:** 4.0/5.0 stars **Reviewed by:** SANDEEP S. | E, Enterprise (> 1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about WebEngage?** Grouping and Segmenting of the leads, can create multipule campaings ans add custom variables **What do you dislike about WebEngage?** Dashboard loads very slow, Events response also takes too much time to reflect on dashboard **What problems is WebEngage solving and how is that benefiting you?** Segmenting and Targeting the customer as per there responses **Official Response from Deepak Ruchandani:** > Hi Sandeep, Thanks for sharing your feedback. I have noted your feedback regarding the dashboard, will share it with the respective team. Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 39. Good to use but UI is not that friendly for new users **Rating:** 4.0/5.0 stars **Reviewed by:** Ajay B. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Behaviour based communication is best part , I haven't seen such platform doing this so effectively **What do you dislike about WebEngage?** UI is not so easy for new users , you need to spend enough time to get hold of it **What problems is WebEngage solving and how is that benefiting you?** Able to identify the customer at specific steps and build communication on same ### 40. 6months experience in using WebEngage tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about WebEngage?** Firstly, user friendly tool secondly, i'd say the real time tracking helps an analyst work better **What do you dislike about WebEngage?** I have not directly interacted with the customer support team but my team faces issues with getting any guidance or support from the WE team for any issues, so please look up to this in the future **What problems is WebEngage solving and how is that benefiting you?** It saves us a lot of time in tracking and consolidating the reports and records of the campaigns which we send which thereby benefits us in analyzing and optimising for the future ### 41. Top Tool For Customer Engagement & Retention **Rating:** 4.5/5.0 stars **Reviewed by:** Saurav S. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about WebEngage?** The best thing about WebEngage is how it helps you understand your users on the web or app platform by creating unique events and the analytics feature they provide. The flow of real-time data is what makes it stand out from other competitors. **What do you dislike about WebEngage?** There has been very less thing to dislike as the product has been evolving by taking our suggestions but the pricing is way too high which I think they can reduce for the startups like us. **What problems is WebEngage solving and how is that benefiting you?** So the main issue that this platform has sorted for us is that It has WhatsApp and IVR included in the platform along with other communication methods like SMS or Email or Push notifications. Now with better analytics, we can segment our user base as to how and with what communication method they are engaging and it helps us to increase our productivity. ### 42. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Sugumar G. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about WebEngage?** Whatsapp, email, sms Campaigns, and the workflow creation section are both very helpful. **What do you dislike about WebEngage?** Procedures for panel inclusion need to be simplified more. **What problems is WebEngage solving and how is that benefiting you?** Through webengage, we are able to send multiple campaigns. **Official Response from Deepak Ruchandani:** > Hi Sugumar, thanks for sharing your feedback. We have noted your feedback regarding the Panel inclusion, we always thrive to provide you the best possible experience. Please do let us know if we can help you in leveraging WebEngage to its full potential. Thanks Deepak ### 43. My experience with WebEngage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2023 **What do you like best about WebEngage?** It has good a/b features and also supports messaging & designs. It also provides excellent analytics & insights for performance and about engagement of the users. Consistency for cross channel is also seamless **What do you dislike about WebEngage?** Webengage has it's own limits in customization in workflow templates which can restrict users to use and be creative. It also has very limited customer support and the documentation which is offered **What problems is WebEngage solving and how is that benefiting you?** With its seamless anlytics and reporting insights, we can have good user base and communication. It also has some nice automation features which allows multiple businessesto set up directly without any need of manual intervention ### 44. Great usability with power packed features **Rating:** 4.5/5.0 stars **Reviewed by:** Shuvam A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Being able to setup custom journeys is definitely the best part for me. **What do you dislike about WebEngage?** It has sometime been hard to get in touch with the support team to resolve queries **What problems is WebEngage solving and how is that benefiting you?** Easily send out personalised journeys to users on our mobile application based on user actions. ### 45. A decent CRM platform with wide array of possibilities to customize. **Rating:** 4.0/5.0 stars **Reviewed by:** Arif k. | Associate Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2023 **What do you like best about WebEngage?** It provides easy integration for all the channels we want to incorporate, and, we can plan/customize messages through a wide range of possibilities specifically in the journey section. Also, it helps to easily test different elements in emails through variations. (subject line, etc) **What do you dislike about WebEngage?** It feels a bit complicated sometimes when I create specific journeys and it doesn't work. I think a support mechanism that is easy to reach and that can cross-check my journeys and point out the correction would greatly help. Also, sometimes the segment doesn't load the right number of customers as it should, not sure why. **What problems is WebEngage solving and how is that benefiting you?** It is mainly providing both a CRM platform and a CDP tool that is helping me to quickly transfer my first-party data to my sales channels such as FB and google. ### 46. Great Retention Marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about WebEngage?** create journeys based on the event triggered by the user. That's really helpful to reach them at their point of intent and personalize message as per the event. **What do you dislike about WebEngage?** There are some features that are still in beta phase. I hope they get developed soon. That would make it even better. **What problems is WebEngage solving and how is that benefiting you?** I can do data-driven experiments, create event-based journeys which are helping me to drive users to the purchase funnel, and then making them a loyal customer. **Official Response from Deepak Ruchandani:** > Hi, Thanks for sharing your feedback. Thrilled to know that our journey designer is delivering exceptional results for you, creating a positive experience. Your feedback fuels our commitment to providing an exceptional customer experience, and our team is diligently crafting top-tier features, on schedule. Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 47. Good tool for user engagement but not an excellent choice for analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** WebEngage is easy to use for any newbie. Pricing is really good with respect to the competitors. Integrations with different tools are possible. **What do you dislike about WebEngage?** Customer Support is a bit slow and takes time to resolve queries. Feature depth-wise, their competitors are a bit ahead, but pricing wise it's much better. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is trying to make user engagement very smooth for companies which can directly impact their business. We are using it for user engagement and retention, and it's going smooth. ### 48. Decent tool for Marketing purpose and to carry out our retention strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about WebEngage?** Features, more channel options to target our user base and inline content (Web personalisation) is the biggest game changer. **What do you dislike about WebEngage?** I think support and service can be a little better to complement the brilliant tool. **What problems is WebEngage solving and how is that benefiting you?** Customer Retention and engaging with the active users who are doing multiple events on our website. It also gives us more options to target the website users through onsite surveys, web personalisation and online surveys. ### 49. Built for retention & engagement. **Rating:** 5.0/5.0 stars **Reviewed by:** Animesh P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The team at Webengage is super supportive & very responsive, they help us understand segment models and automate scalable ecosystem. **What do you dislike about WebEngage?** More features for personalisation needs to be implemented **What problems is WebEngage solving and how is that benefiting you?** Solving the cart abandoned, welcome journey and transactional email efforts through automated journeys. ### 50. Effective tool to reduce Marketing spends & optimize campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Anandhakumar J. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about WebEngage?** Real-time information about campaign performance, alerts and dashboards **What do you dislike about WebEngage?** Unable to create user summary infographics with conditions **What problems is WebEngage solving and how is that benefiting you?** Easier to automate customer journey based engagement campaigns and post using journeys customer engagement improved by 24% ## WebEngage Discussions - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment - [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+17%3A17%3A33+-0500&secure%5Bsession_id%5D=94c5309a-5d67-4e6b-a00e-d1cbf52fdfe9&secure%5Btoken%5D=2142ebc26a5101efdf4c07db0d74ce7af81557bf7e3be65c3e2e0c9ed9a8eb45&format=llm_user) ## WebEngage Integrations - [Android Studio](https://www.g2.com/products/android-studio/reviews) - [Chat360](https://www.g2.com/products/chat360/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [GoKwik](https://www.g2.com/products/gokwik/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Nector](https://www.g2.com/products/nector/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) - [Sitecore Digital Experience Platform](https://www.g2.com/products/sitecore-digital-experience-platform/reviews) - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## WebEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top WebEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (564 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - 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