# WebEngage Reviews **Vendor:** WebEngage **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 751 ## About WebEngage WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. ## WebEngage Pros & Cons **What users like:** - Users find WebEngage **very easy to use** , streamlining engagement and communication processes effortlessly. (61 reviews) - Users appreciate the **strong analytics and segmentation features** of WebEngage, enabling effective campaign performance insights and user targeting. (47 reviews) - Users love the **intuitive journey designer** of WebEngage, simplifying complex campaigns and enhancing customer targeting effectively. (43 reviews) - Users appreciate the **helpful support** of WebEngage, praising their responsiveness and effective assistance in improving engagement. (42 reviews) - Users appreciate the **abundant features** of WebEngage, making it easy for new users to access and utilize effectively. (39 reviews) - Automation (38 reviews) - Intuitive (36 reviews) - Users value the **superfast customer support** of WebEngage, enhancing their experience with timely assistance and guidance. (34 reviews) - Customer Engagement (31 reviews) - Segmentation (31 reviews) **What users dislike:** - Users find the **learning curve steep** , requiring time and support to navigate WebEngage's complex interface and features. (23 reviews) - Users experience **slow performance** with live segments and dashboard load times, leading to occasional inconvenience. (20 reviews) - Users find the **time-consuming** nature of loading live segments and creating customer segments frustrating and inconvenient. (17 reviews) - Users find the **missing features** frustrating, especially with slow loading times and limitations on trial access. (16 reviews) - Users face a **steep learning curve** with WebEngage's complex interface and integration processes, especially for new users. (14 reviews) - Dashboard Issues (13 reviews) - Difficult Setup (13 reviews) - Users note that WebEngage can be **slow to load** , especially during high traffic, impacting user experience. (13 reviews) - Users find the **limited features** of WebEngage frustrating, hindering ease of use and campaign management. (12 reviews) - Not Intuitive (12 reviews) ## WebEngage Reviews ### 1. While the features are great, support needs some improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about WebEngage?** The features offered by Webengage are amongst the best ones, and the dashboards are clean and easy to understand. **What do you dislike about WebEngage?** In case of any issues, the support team takes a lot of time to provide resolution, which is not very great for business. **What problems is WebEngage solving and how is that benefiting you?** It allows us to have a central tool for all our communication and control how many communications to send in a day intelligently. ### 2. WebEngage makes it easier and faster to perform marketing and CRM processes **Rating:** 4.5/5.0 stars **Reviewed by:** Xiomara V. | Senior QA Engineer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2023 **What do you like best about WebEngage?** WebEngage has helped us automate marketing in the organization and integrate customer touchpoints that allow us to track the user journey within our web platforms. Visualizing data has become easier since we have this tool, and it has allowed us to identify gaps in our workflow and find solutions as quickly as possible. Moreover, WebEngage has helped us develop a sales-focused funnel, which has allowed us to make assessments that are taken into account in the organization's decision-making regarding marketing and effective sales strategies. **What do you dislike about WebEngage?** Its user interface could be improved; it could add new and more creative templates, and creating segments usually takes more time than we would like. **What problems is WebEngage solving and how is that benefiting you?** With WebEngage we have been able to automate several marketing tasks that initially wasted a lot of valuable time; it has allowed us to store and analyze our customer data, track detailed user journeys and develop useful sales funnels in our decision-making. WebEngage has good features, and their customer service is quite good and helpful; they are very well prepared to provide the support wheneededes. ### 3. Review about Webengage **Rating:** 4.5/5.0 stars **Reviewed by:** Saran r. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2023 **What do you like best about WebEngage?** Webengage helps us to increase the delivery percent of bulk campaign. Easy to track the individual reports and find the failure reasons. **What do you dislike about WebEngage?** Bit of slowness while crearting workflows. unable to copy the empty entities. unable to delete more than 10 entities at the time **What problems is WebEngage solving and how is that benefiting you?** Making recuring campaigns. Ease of analytics. Reduceing the failure rate. ### 4. Best Automation tool ever uesd **Rating:** 5.0/5.0 stars **Reviewed by:** Anuj G. | Mr, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about WebEngage?** Easy setup with good suport team help with quick action **What do you dislike about WebEngage?** New updates and development takes time and learning session doesnot happen weekly **What problems is WebEngage solving and how is that benefiting you?** Customer Journey Mapping, Web personalization ### 5. Good and easy to use interface, but there're few area of improvements in problem solving issues. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The platform's user-friendly design allows even non-tech-savvy individuals to navigate and implement its features effortlessly. Whether it's creating personalized campaigns or analyzing user behavior. **What do you dislike about WebEngage?** There are a few areas where the platform could benefit from improvement, particularly in problem-solving capabilities. **What problems is WebEngage solving and how is that benefiting you?** The best part is reaching out to a particular segment according to the campaign with the help of live segments. ### 6. A good tool for retention **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2023 **What do you like best about WebEngage?** Automating communications using multiple channels using Journeys. Creation of segments based on their behaviours **What do you dislike about WebEngage?** If the integration is via GTM it may create issues in the longer run. Took a long time to integrate. Tough to slice and dice data **What problems is WebEngage solving and how is that benefiting you?** Creation of segments using behavioural indicators and targetting them on multiple channels ### 7. Comms **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about WebEngage?** Sending comms to user for various events. It stores previous events which helps in debugging as well. **What do you dislike about WebEngage?** Haven't seen any cons so far as my task is limited to sending events mostly. **What problems is WebEngage solving and how is that benefiting you?** For my use case it allows me to focus on business logic more and not worrying about comms. ### 8. Amazing Experience **Rating:** 5.0/5.0 stars **Reviewed by:** shafaq s. | Manager, Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The user interface, ease of use that makes the WebEngage stand out, With an intuitive user interface and well-organized features. **What do you dislike about WebEngage?** Nothing, every platform has some areas for improvement. **What problems is WebEngage solving and how is that benefiting you?** WebEngage solves the problem of customer engagement and personalization, benefiting us by improving communication with our audience, increasing customer satisfaction, and driving higher conversion rates. ### 9. Effective & Efficient Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mukul K. | Associate Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2022 **What do you like best about WebEngage?** There are a lot of things in webengage that help us in target audiences in strategize manner. Also panel is user friendly, easy to use. Features I like the most 1. Journey 2. RFM 3. Live Segment **What do you dislike about WebEngage?** Everything is good just lot of improvement can be done in on-site & in-app notification. Apart from it New features can be added in Journey part which can help us in making better journey **What problems is WebEngage solving and how is that benefiting you?** It is helping me in scheduling campaigns on daily basis and targeting users on a real-time basis. Themes and variety in campaigns are helping me in reducing dependency on UI team. ### 10. Great Segmentation capabilities for targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Amit D. | Assistant Manage, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about WebEngage?** Webengage has good segmentation capabilities where you can use user properties and actions to set up one-time or trigger campaigns. Also, saving all past data help to create older cohorts and understand the behavior. **What do you dislike about WebEngage?** - Limited Push templates, Should focus more on push notifications considering it's the most cost-effective channel, and differentiating factors help to gain user attention considering the number of apps the average user has on his device. - Takes more time to brew segments as it stores all the past data **What problems is WebEngage solving and how is that benefiting you?** - Omnichannel capabilities with proficiency help to make the most out of each channel - Send time optimization, Funnels, and Cohort analysis helps to understand user behavior and allows to target them on the right time with the right channel - AB Testing, Split campaign and flow controls help use make long term decisions ### 11. Review for Webengage **Rating:** 5.0/5.0 stars **Reviewed by:** Kishore K. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about WebEngage?** Its great for the automation for engagement with customers. Helps in a better reach to the customer for business **What do you dislike about WebEngage?** nothing for now as the useage is great and helpful **What problems is WebEngage solving and how is that benefiting you?** It helps in better reach to the customers and helps in marketing. **Official Response from Deepak Ruchandani:** > Hi Kishore, Thanks for sharing your feedback. Regards, Deepak Ruchandani Product Marketing Manager, WebEngage ### 12. Well-built integration with some missing functionalities **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about WebEngage?** WebEngage offers an amazing set of integration with multiple platforms. The tool is well-designed and intuitive to use. Makes designing, tracking and analysing campaigns really handy in just one tool. Super powerful. **What do you dislike about WebEngage?** WebEngage can build more the the integrations they have with other platforms even better in terms of functionality. But overall not much complaints as basic requirements are always fulfilled. **What problems is WebEngage solving and how is that benefiting you?** Webengage has become the one tool for all our communication, marketing and customer journies. It gives the power to design journeys and helps increase funnel conversion. Its a one stop place for my WhatsApp, Email, Push notifications. **Official Response from Aayushi Bhatjiwale:** > It's fantastic to hear about your positive experiences with WebEngage! The robust set of integrations and the user-friendly design clearly add significant value to your marketing efforts. Your constructive feedback about potential enhancements in integrations is duly noted, and you'd be glad to know that we will be slowly coming up with more. It's great to know that WebEngage serves as a comprehensive solution for your communication and marketing needs. ### 13. Simply Engage using WebEngage **Rating:** 5.0/5.0 stars **Reviewed by:** Gurudutt S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about WebEngage?** Simple and Easy Dashboard, Simplified channels and options User friendly interface and features **What do you dislike about WebEngage?** No such dislike, overall tool is good enough for all customer retention things **What problems is WebEngage solving and how is that benefiting you?** Easy camapign builing and easy interface is helping in doing thing fastly **Official Response from Deepak Ruchandani:** > Hi Gurudutt, Thanks for sharing your feedback. Regards, Deepak Ruchandani Product Marketing Manager, WebEngage ### 14. Web engage campagin automation **Rating:** 5.0/5.0 stars **Reviewed by:** Sowmya R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about WebEngage?** It is very helpfull in day to today operations for executing campaign which is easier through automation and setting up a work flow **What do you dislike about WebEngage?** There is no negative feedback about the webgage. **What problems is WebEngage solving and how is that benefiting you?** Through campaign automation and setting up a work flow ### 15. All analytics needs at one place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about WebEngage?** Daily Funnel Analysis, Event Dashboard, User journeys, Communications etc all sections required for a PM are provided by webengage **What do you dislike about WebEngage?** The event attribute data type automatically assigns wrong attribute sometimes **What problems is WebEngage solving and how is that benefiting you?** Daily Metrics tracking Conversions check Funnel and Events Ananlysis User Journeys Communications ### 16. Communications Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** One can learn to use Webengage very fast as it is quite simple to use and their support is quite good. **What do you dislike about WebEngage?** Many of the features are locked as upsell. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is helping us automate marketing campaigns and help us with sending Whatsapps, Emails, Push Notifications etc. ### 17. A great CRM / marketing automation experience **Rating:** 4.0/5.0 stars **Reviewed by:** Anupama K. | AGM, Translation and Localization, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about WebEngage?** Webengage allows for the creation of journeys, website personalization, drip emails, social media messaging, SMSes and many other means of communication for marketing automation. **What do you dislike about WebEngage?** As such, WebEngage is a very intuitive tool to use. However, we had faced initial challenges with the Webengage team to get us started and do an initial setup. Moreover, the primary key for each user is the ID webengage generates rather than the email id or phone number of the use which may create duplicate users in the system. **What problems is WebEngage solving and how is that benefiting you?** We needed an automated system to send out transactional emails/notifications as well as marketing communication to our end clients based on their behavior. Webengage helps us in doing exactly that. ### 18. CreditMantri's experience with Webengage **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about WebEngage?** Ease of setting up triggers either through APIs or SDKs **What do you dislike about WebEngage?** Inadequate support and addition of requirements to theri product roadmap **What problems is WebEngage solving and how is that benefiting you?** Webengage helps our marketing team setup communications based on customer actions and provides us with reverse feedback that helps us optimize campaigns ### 19. Marketing Automation Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about WebEngage?** WebEngage is overall a good CDP to use for CRM starting from one-time campaigns to Journeys. **What do you dislike about WebEngage?** Sometimes live segment takes more time to brew than usual. **What problems is WebEngage solving and how is that benefiting you?** We are able to manage our CRM campaigns and data related to it using webengage. ### 20. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart C. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Great support team. Quick to assist with all queries and issues. Continued Customer success support is also great. **What do you dislike about WebEngage?** It does take some time to get used to the system as it is in-depth **What problems is WebEngage solving and how is that benefiting you?** Webengage is assisting us with better communicating with our subscribers ### 21. Most advanced web personalization and updated feature for customer retention **Rating:** 4.5/5.0 stars **Reviewed by:** Nitish K. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Its Webpersonalisation and Segments feature. **What do you dislike about WebEngage?** All are top classes, customer support and feature . **What problems is WebEngage solving and how is that benefiting you?** It personalises the website. It helps to show relevant information to only relavant customers. Which are game changer for us. That was unique and incredible feature. ### 22. One of the best Marketing Automation tool.. **Rating:** 5.0/5.0 stars **Reviewed by:** Masoom S. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about WebEngage?** They have features have sending carousels to IOS users for App notification. I found that feature outstanding **What do you dislike about WebEngage?** While integrating, there's lots of problem we faced from tech end **What problems is WebEngage solving and how is that benefiting you?** Engagement with users, retention, repeat users all these metrics are improving ### 23. I have had a learning experience and it has been great **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** User segmentation & user behaviour understanding for targetting users the correct campiagns suitable for them **What do you dislike about WebEngage?** Its vast and can be confusing for newbies **What problems is WebEngage solving and how is that benefiting you?** User targetting and cross promotion as we have multiple type of business on our single platform. ### 24. Great Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** The journey to use the platform and the ease of the platform is very good. **What do you dislike about WebEngage?** CSM support and thesome part of the funnels and cohorts. **What problems is WebEngage solving and how is that benefiting you?** We are analysing the CAC for our organisation for our poduct and services. ### 25. WebEngage review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** easy to send push notification campaigns simple and user friendly platform impactful insights help in better decision maing **What do you dislike about WebEngage?** transparency on push notification delivery rates **What problems is WebEngage solving and how is that benefiting you?** marketing automation tool . ease of sending push notifications with simple and straighfwd integration ### 26. It is the best ever user-friendly platform i have used. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Creating Journey makes the long process very easy. Also web push is so effective and user friendly. Every other channel is also amazing , and targeting has become so much convenient. **What do you dislike about WebEngage?** The only thing i dislike about Web engage is that we can't set a limit for users that we are sending **What problems is WebEngage solving and how is that benefiting you?** Sending it to the users of particular state or country is very much easy here. Also the channel is convenient to use . ### 27. Over all its best **Rating:** 2.5/5.0 stars **Reviewed by:** Mohsin B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2023 **What do you like best about WebEngage?** Make a journey with only drag and drop and at the end get result. **What do you dislike about WebEngage?** Not check the validation of analytics... **What problems is WebEngage solving and how is that benefiting you?** It make us connect with the customers directly and engage them. **Official Response from Deepak Ruchandani:** > Hi Mohsin, Thanks for sharing your feedback, I would love to help you here. Can you please elaborate on the problem that you are facing with validation of analytics? Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 28. User feedback-Webengage **Rating:** 4.5/5.0 stars **Reviewed by:** Priya L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2023 **What do you like best about WebEngage?** creating workflows number of days duplicating and reuse old workflows **What do you dislike about WebEngage?** unable to delete more then 10 cummunication Call API creation **What problems is WebEngage solving and how is that benefiting you?** Reduce the manual work ease of analytics **Official Response from Deepak Ruchandani:** > Hi Priya, Thanks for sharing your feedback. I have noted your feedback and will share it with the respective team. Regards, Deepak Ruchandani Product Marketing Manager, WebEngage ### 29. Easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Easy, Simple, and user-friendly Dashboard. **What do you dislike about WebEngage?** No option to upload CSV for a one-time Campaign. **What problems is WebEngage solving and how is that benefiting you?** It helps me to create a journey based on user lifecycle which again benefits us again more users. ### 30. All-in-one solution for marketing automation needs **Rating:** 4.0/5.0 stars **Reviewed by:** Sachin S. | Marketing Automation Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about WebEngage?** Below are some concerning pointers: - Easy to execute survey & onsite - Testing is easy - The tool is user friendly - Segmentation is easy and improvised - User-level data is crisp & user-friendly - Event-level data visibility is good - Variation - A/B testing is good. - API configuration can be done easily - Feedback widget - Web Personalization **What do you dislike about WebEngage?** Below are some concerning pointers: - GCP Definitions are troublesome; however, they are fixing it - Loop feature not available for automation journeys is not available - Recommendations are at the basic stage currently. **What problems is WebEngage solving and how is that benefiting you?** WebEngage helps us in below pointer: - One Time Bulk Campaigns - Complex Automation journeys - Various real-time onsite campaign - On-site & Off-site surveys ### 31. WebEngage: Omni-Channel Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Ease of journey set up & reports tracking **What do you dislike about WebEngage?** Filtering options are not present in email campaigns **What problems is WebEngage solving and how is that benefiting you?** Webengage helps in solving the gap in each funnel categories in a lead journey ### 32. Review by Amar Shetty from Zivame. I take care of Retention marketing for zivame.com **Rating:** 5.0/5.0 stars **Reviewed by:** Shetty Amar H. | Retention Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about WebEngage?** 1. It is User friendly 2. Segmentation is good 3. Easy to find user profile activities, there is no lag in recording user activites **What do you dislike about WebEngage?** 1. At times it takes time to give count of the complex segments **What problems is WebEngage solving and how is that benefiting you?** Webengage solved for hyper personalisation which helped us in better ctr and cvr ### 33. Webengage Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2023 **What do you like best about WebEngage?** It is great for automation of engagements. **What do you dislike about WebEngage?** no negatives, as it is really good to use **What problems is WebEngage solving and how is that benefiting you?** Helps in a great customer engagement and mail campaigns. ### 34. Would recommend **Rating:** 4.0/5.0 stars **Reviewed by:** Harsh B. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Quick to use, easy to setup. Helps a lot in quick experimentation. **What do you dislike about WebEngage?** Sometimes there are downtimes, and integration issues.. **What problems is WebEngage solving and how is that benefiting you?** Helping in solving for experiments,where we need user inputs ### 35. Perfect Experince **Rating:** 2.5/5.0 stars **Reviewed by:** Nourhan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** It is so easy to make marketing campaigns. **What do you dislike about WebEngage?** I think nothing expebt trying to make flows is sometimes not easy. **What problems is WebEngage solving and how is that benefiting you?** I think sometimes the reaching campaigns SMS. **Official Response from Deepak Ruchandani:** > Hi Nourhan, Thanks for sharing your feedback. Glad to know that you are finding it easy to design and orchestrate marketing campaigns. Regarding the "Journey Designer" please do let us know if we can schedule a training or demo to make it easier for you and your team. Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 36. Good tool that is immensely useful if properly undertood **Rating:** 4.0/5.0 stars **Reviewed by:** Shaurya A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2023 **What do you like best about WebEngage?** Easy interface, light code, and good documentation of the use cases. Funnels and conditional statements for various segments really helps. **What do you dislike about WebEngage?** Would be better to have more control over the maximum no of times a user sees irrespective of sessions. Also if there could be a limit set which is irrespective of the device (web/mobile). **What problems is WebEngage solving and how is that benefiting you?** Solves customer segmentation and automation of communications via journeys. Also helps in user analytics. ### 37. Easy to use and Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** Easy to navigate UI and great analytics feature **What do you dislike about WebEngage?** Some times the new tab doesn't update when clicking **What problems is WebEngage solving and how is that benefiting you?** Marketing automation and customer relationship managment ### 38. Very Detailed Insight Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Mahek V. | Software Development Engineer II, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about WebEngage?** The Best thing about WebEngage is its detailed event tracking with User information which includes tracking the location, session duration, Unique Events etc. We can customize the events and organize them according to our requirements. **What do you dislike about WebEngage?** Sometimes the tracking is a bit difficult when the site is embedded into an Iframe some sessions and page views are missed out in tracking and that doesn't give accurate data. Example: on the main page, A license key of WebEngage is implemented for tracking and the sight in the iframe has B key attached to it then the event of the B page is not tracked in the A account, and the user data is also not visible on B account. **What problems is WebEngage solving and how is that benefiting you?** It Gives a very detailed tracking and data management where we can get data about System Attributes, User Profiles, Custom Events, and much more. We can get to see complete Analytics metrics of top events during a time span which helps in understanding the user's interest in a better way. ### 39. Best tool for automating the customer journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about WebEngage?** Seamless integration with customer journey (cdp tools like segment) and have a logic based customer journey communications **What do you dislike about WebEngage?** Emails triggered to outlook based clients cannot have html version files **What problems is WebEngage solving and how is that benefiting you?** Helping seamlessly define the automated customer journeys, run manual campaigns, set org wide rules help increasing the efficacy of the marketing team ### 40. Why webEngage is important for a Business whether it is B2B or B2C **Rating:** 4.5/5.0 stars **Reviewed by:** Akash G. | Product Marketing Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about WebEngage?** I liked the Dashboard and the Personalization and Analytics feature very much, so you can target the consumer very deep and analyze your campaigns and journeys better from the dashboard, you can message on-site through personalization and in-app Which is some limitations in other tools but not in Web Engage **What do you dislike about WebEngage?** When you create a live segment, the time taken in it is not suitable for segment creation, it slows down the speed of your work because your journey and campaign are segment-dependent. **What problems is WebEngage solving and how is that benefiting you?** Working on increasing the maximum reachability to the consumer because it is very important because reaching every consumer is the objective of our campaign, this helps in growing our business and also helps in understanding the behavior and mentality of the users. When we reach the user by breaking the consumers into segments and cohorts, then we can target the right consumer with the right communication, which increases the chances of converting the consumers. ### 41. You can do EVERYTHING meticulously **Rating:** 4.5/5.0 stars **Reviewed by:** Utkarsh C. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2021 **What do you like best about WebEngage?** I love the UX of it; it's so intuitive, even if you are a beginner with WebEngage. All the sections, functionality, setting up campaigns, using analytics, creating segments. All feels natural; there's zero effort in figuring out the platform. You have all the freedom you want, and you can quickly validate all your hypothesis with analytics and setting up personalized campaigns. **What do you dislike about WebEngage?** The only thing that bothers me is that sometimes it takes too long to create Live segments, and if you are making one while setting up a campaign, periodically, it doesn't refresh acc. to the parameters quickly. To give you some context, we have around 400k MAU, and I can understand that it can take time to create Live segments, but sometimes it's a bit annoying! Also if you create segments while campaign setting, it by default creates a live one. One time I got confused and couldn't figue why was I not able to isolate a user for testing. **What problems is WebEngage solving and how is that benefiting you?** We are using it to the full extent, setting up marketing journeys, setting up in-app notifs and PNs to nudge the users, and using the analytics to create segments that help in figuring out a hypothesis and restructure communications according to that. Benefits as I mentioned before, you can do such powerful stuff with it, and yet the tools do not seem intimidating. As for business problems, we have seen - Amazing open rates because we could set up journeys in such an easy drag & drop manner, and you can do all you want; WegEngage doesn't constrain you. ### 42. My review as a new user **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about WebEngage?** I like that it almost has every change and variation I can think of. Very user friendly. **What do you dislike about WebEngage?** The back button is not in built. Have to use the chrome back button. **What problems is WebEngage solving and how is that benefiting you?** Webengage helps me solve various problems like creating templates for Email etc. This has made my work more convenient. **Official Response from Deepak Ruchandani:** > Hi, Thank you for sharing your feedback. I'd like to point out that all our menu options are conveniently located on the left side of the screen, offering easy navigation to the respective tabs. Thanks Deepak Ruchandani Product Marketing Manager, WebEngage ### 43. Better Campaign Management to ensure Growth and Retention **Rating:** 4.5/5.0 stars **Reviewed by:** Annet O. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about WebEngage?** Easy to grow and sustain an audience through personalized campaigns tailored to each audience **What do you dislike about WebEngage?** The interface. I feel like it needs some improvement **What problems is WebEngage solving and how is that benefiting you?** Capability to track a customer from initial engagement up to when they become a paying customer. Boosted our productivity, conversion and retention f clientele. ### 44. Webengage is doing a good work across domains and helping brands to get their customers engaged **Rating:** 4.0/5.0 stars **Reviewed by:** Jeevan J. | Associate Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about WebEngage?** The user interface is easy to understand and even a non technical person can easily understand the platforms and features that it offers. While others tools like Moengage are older and thats why more known, webengage is also moving up with a faster pace then before. **What do you dislike about WebEngage?** Video based learning should be encouraged, while keeping the focus on customer experience and learning also in marketing automation and provide a sense of data collection as well as analytics along with learning the marketing aspects with business keywords and KT sessions with Customers. **What problems is WebEngage solving and how is that benefiting you?** It allows me to track users actions on the platform and allow users to understand user motives by drop down funnels, they help us create useful journeys and allow people to understand teh platform with sleek and easy to understand user flow. ### 45. The Product & customer centric approach **Rating:** 4.5/5.0 stars **Reviewed by:** Kaillas S. | Lead CRM - Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2023 **What do you like best about WebEngage?** Personalization features, User Journeys, AMP-enabled email ecosystem, also Analytics part is very important which gives you insights about your campaign which put in this tool intelligently! **What do you dislike about WebEngage?** The interface needs to be improved in terms of UI/UX point of view. The Loading speed of the tool. while using complex queries for segmentation, it should not take more time to fetch/create your segment **What problems is WebEngage solving and how is that benefiting you?** In terms of User journeys it gives us clarity to how to frame the flow of the customer's journey & how will it benefit us! ### 46. Tool to make your your Loyal Customer **Rating:** 4.0/5.0 stars **Reviewed by:** Manoj P. | Senior Performance Marketing Manager , Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about WebEngage?** The User Journeys Setup on the Tool. Easy to Use for new users. **What do you dislike about WebEngage?** Need 360 Degree Reporting for all channels. **What problems is WebEngage solving and how is that benefiting you?** Webengage solving our Customer retention problem. With WebEngage we are bale to setup cohort-based communication journeys for ur users, which is helping us to retain and activate our customers. ### 47. Webengage review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about WebEngage?** Its a great platform of automation for engagement. **What do you dislike about WebEngage?** nope, platform going great for the being. **What problems is WebEngage solving and how is that benefiting you?** its a great platform for engagement with customer and is helpful for engagement. **Official Response from Deepak Ruchandani:** > Hi, Thanks for sharing your feedback. Regards, Deepak Ruchandani Product Marketing Manager, WebEngage ### 48. One of the best & easy to use marketing automation tool **Rating:** 4.5/5.0 stars **Reviewed by:** Arpit D. | CRM Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about WebEngage?** WebEngage helps us to create complete customer journeys on omnichannel platforms and maximize performances with a lot of delivery optimization features. This helps marketers to connect with the audience with the right messaging at the right time. **What do you dislike about WebEngage?** The reporting part of WebEngage is left behind when it is compared with other competitor tools. This is the only feature that I feel should be improved to make it a perfect one. **What problems is WebEngage solving and how is that benefiting you?** It has helped me in managing Omni channel campaigns, Creating customer journeys, Audience Segmentation, A/B testing, and Maximizing email performances. It has a friendly mobile app to check all marketing performances on the go. We were doing bulk emails to our leads which were leading to a high spam rate but with Webengage the open rates and delivery optimization has benefitted us in the overall marketing communications and reactivating our pool of leads ### 49. WebEngage review from B2C healthcare startup **Rating:** 3.5/5.0 stars **Reviewed by:** Srikanta M. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2022 **What do you like best about WebEngage?** The user experience is smooth and it is fairly intuitive to marketing users. The test campaign failure management could be much improved to instruct the user as to what is going wrong. **What do you dislike about WebEngage?** Some missing key metrics like DAU/MAU ratios for key growth businesses. User drop-out funnels automation and views to tap onto weak areas of the application as a product manager. The integration touchpoints with SSPs are very troublesome if things go wrong and collaboaration is very cumbersome between the WebEngage tech and SSP tech. **What problems is WebEngage solving and how is that benefiting you?** WebEngage is the key message communication platform and journey designer interface for us. However, re-targeting of users is very manual and there are no simple business rule composition techniques, mostly import CSV-driven processes have to be undertaken with strict knowledge of format and specificity. ### 50. Review for Webengage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about WebEngage?** It is high useful for automation for engagement purpose. **What do you dislike about WebEngage?** can be a little more precise in auotmations **What problems is WebEngage solving and how is that benefiting you?** Engagement Purpose with the customers is being fulfilled **Official Response from Deepak Ruchandani:** > Hi, Thanks for sharing your feedback. I have noted your feedback regarding automations. Regards, Deepak Ruchandani Product Marketing Manager, WebEngage ## WebEngage Discussions - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/webengage-can-we-get-a-detailed-day-to-day-report-of-a-journey) - 2 comments, 1 upvote - [How can I keep track my mobile app activities like uninstalling it](https://www.g2.com/discussions/35421-how-can-i-keep-track-my-mobile-app-activities-like-uninstalling-it) - 1 comment, 1 upvote - [What are the unique journeys have you executed which resulted](https://www.g2.com/discussions/25199-what-are-the-unique-journeys-have-you-executed-which-resulted) - 1 comment, 1 upvote - [Can we get a detailed day to day report of a journey?](https://www.g2.com/discussions/can-we-get-a-detailed-day-to-day-report-of-a-journey) - 1 comment - [View WebEngage pricing details and edition comparison](https://www.g2.com/products/webengage/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-06-01+01%3A00%3A02+-0500&secure%5Bsession_id%5D=0aba8758-9947-4a91-891f-69255ecdbfd2&secure%5Btoken%5D=cdf145b041634ad58e20512432b65b20591cd80f9781028aef3561646f2aaece&format=llm_user) ## WebEngage Integrations - [Android Studio](https://www.g2.com/products/android-studio/reviews) - [Chat360](https://www.g2.com/products/chat360/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [GoKwik](https://www.g2.com/products/gokwik/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Interakt](https://www.g2.com/products/haptik-interakt/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [RudderStack](https://www.g2.com/products/rudderstack/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Sinch](https://www.g2.com/products/sinch/reviews) ## WebEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Text Messaging** - Bulk SMS - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - White Label - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top WebEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (563 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,338 reviews)