G2

Marlowo H.

Marketing Operations & Client Account Partnership Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

9/2/2026

"Centralized Billing but Lacks Project-Specific Cost Tracking"

4/5

What do you like best about Vyapar?

I value Vyapar’s straightforward invoice creation and payment-tracking functionality the most for our marketing agency. I can quickly generate branded client invoices for completed ad campaigns and keep tabs on overdue payments without digging through messy spreadsheets. It also lets us upload vendor expense receipts in one place for our freelance designer contractors. Review collected by and hosted on G2.com.

What do you dislike about Vyapar?

Vyapar’s biggest gap for our marketing agency is weak project-specific cost tracking. We cannot easily tag vendor bills and expenses to individual ad campaigns, making true project profitability hard to view natively. Its reporting options are limited, and there is no native sync with our project-management tool. After we finish a brand campaign, I have to export financial data and manually match costs against campaign deliverables. Since we do not have a large internal IT team, we cannot build custom integrations, adding extra admin pressure during tight client-facing deadlines. Review collected by and hosted on G2.com.

What problems is Vyapar solving and how is that benefiting you?

Vyapar centralizes invoicing and expense tracking, helping me manage client billing and vendor expenses effectively. Its payment tracking reduces the hassle of disjointed ledgers, though limited cost tagging requires manual data cross-checks. Weak project-cost tracking and integration are challenges, adding admin pressure during tight deadlines. Review collected by and hosted on G2.com.