G2

Raúl S.

PPC Account Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

5/4/2026

"Power enterprise and headless architecture for complex and scalable ecommerce"

4.5/5

What do you like best about VTEX Commerce Platform?

What I like most about VTEX Commerce Platform is its power and enterprise focus for managing complex and scalable ecommerce.

From a professional agency perspective, its architecture (headless and API-first) stands out, allowing for the construction of highly customized solutions tailored to advanced business needs. This is key in projects with multiple countries, large catalogs, or models like B2B, marketplaces, or omnichannel strategies.

It is a very solid platform ready to scale, especially suitable for ecommerce with a certain complexity and ambition for growth. Review collected by and hosted on G2.com.

What do you dislike about VTEX Commerce Platform?

What I like least about VTEX Commerce Platform is its complexity and the learning curve involved in starting to work with it.

From an agency perspective, it is not a particularly "friendly" platform for non-technical teams: many tasks require specific knowledge of the VTEX ecosystem (architecture, APIs, IO, etc.), which makes the dependency on specialized profiles high and the implementation or adjustment times not always agile.

It is a very powerful solution, but it demands a high level of technical skill and specialization, which can be a barrier in projects seeking agility or more autonomous teams. Review collected by and hosted on G2.com.

What problems is VTEX Commerce Platform solving and how is that benefiting you?

VTEX solves the management of complex ecommerce (multi-country, marketplaces, B2B, omnichannel) in a single platform, avoiding the need to rely on multiple tools and integrations.

From my role in an agency, this benefits me because I work on a more stable and scalable base, with greater consistency in data and in the funnel. It facilitates the implementation of more advanced marketing and measurement strategies, especially in large projects, although it requires a higher technical level to make the most of it. Review collected by and hosted on G2.com.