
The most interesting aspect is definitely the ability to customize the software in almost every small part, from the name of the tabs to the more complex structures of automation and workflow management.
The software is also quite lightweight and, working on the web, runs very well on any machine, even the oldest ones.
The part I definitely appreciate the most is the ability to have open APIs, which allows me to integrate the CRM with any external software, from Google Apps Script to Cloudflare. The only limit is given by the external software itself, but so far I have done everything I needed with great ease.
An honorable mention to the technical support, always decisive and effective. Review collected by and hosted on G2.com.
The entire user interface should generally be improved, particularly the creation of newsletters (from target management to template creation) and the automation processes (Business Process Manager). Review collected by and hosted on G2.com.