
What I like best is how it balances compliance with user experience. The deep integration with Google Consent Mode v2 and Google Tag Manager means we don't lose all our analytics data, and the ability to customize the UI helps us keep our opt-in rates high while staying strictly compliant Review collected by and hosted on G2.com.
I found the initial setup and onboarding process to be unnecessarily complex and time-consuming. Navigating the dashboard to configure advanced tracking rulesets involved a steep learning curve for my team. I also felt restricted by the limited UI customization options available on our plan, making it hard to perfectly match our brand guidelines. Finally, whenever I needed to troubleshoot an issue, I noticed the technical documentation lacked the specific, actionable steps I was looking for. Review collected by and hosted on G2.com.