G2

Verified User in Telecommunications

Enterprise (> 1000 emp.)

11/13/2026

"Upside Makes Marketing Data-Driven and Easy to Navigate"

4.5/5

What do you like best about Upside?

Marketing has become a very data-driven industry, and Upside has helped my team substantially by letting us tie hard data and evidence to the success of the initiatives we run. It also makes it easier to pull information from multiple sources into one central location for us. The UI/UX is easy to navigate, it integrates seamlessly with the tools we need it to, and our CSM team is always so quick to respond when we have questions and is always happy to help. Review collected by and hosted on G2.com.

What do you dislike about Upside?

I have not personally run into anything that I strongly dislike regarding Upside. Review collected by and hosted on G2.com.

What problems is Upside solving and how is that benefiting you?

The data accuracy and performance evaluations of our initiatives benefit me directly as a Field Marketer. They help me better tell the story of how a program or tactic is performing, and they give me clearer context on what’s working and why. This makes it easier to decide whether we should continue as-is or, when needed, use the evidence to support making pivots. Review collected by and hosted on G2.com.