G2

Cameron T.

Marketing specialist

Mid-Market (51-1000 emp.)

6/2/2026

"The missing number that changed how we think about paid media: influenced pipeline"

5/5

What do you like best about Upside?

Before Upside, we measured paid media the way most teams do: traffic, clicks, leads, conversions to direct opps. We knew paid was working, but we couldn’t quantify its true impact on revenue. Upside gave us that missing number: influenced pipeline. Not just leads or last-touch conversions, but actual opportunities where paid media showed up somewhere in the buying journey, tied to real account names and real dollar values.

It’s also changed how we invest. Being able to see campaign-level influenced pipeline data, specifically, which campaigns are touching real opportunities, not just generating clicks, means we can shift budget with confidence. Review collected by and hosted on G2.com.

What do you dislike about Upside?

There isn’t anything about the platform that I dislike. It’s given our team a lot of insights we didn’t have before, and whenever we need something built or added, their team is quick to get it done. Review collected by and hosted on G2.com.

What problems is Upside solving and how is that benefiting you?

It solved our biggest problem in demand gen/paid media: proving that paid media does more than generate leads. We can now walk into a leadership meeting and show an influenced pipeline broken down by account, campaign, and month, with recognizable enterprise names included, and tell a complete story about how paid media shows up across the entire buying cycle, not only at the top of the funnel.

What’s made this even more powerful lately is Upside’s MCP integration. We can now pull influenced pipeline data directly through AI, by account, campaign, or month, on the fly, without the friction of a formal data request. For any demand gen team trying to connect paid spend to revenue impact, Upside is the clearest path to get there. Review collected by and hosted on G2.com.

Response from Mada Seghete of Upside

edit

Thank you for the note and excited to keep collaborating!