As a person who is dipping his toe into the Facebook and Instagram ads water, upRive is a great aid in keeping things simple and understandable. Running Facebook ads has always been something I've kept at bay, as I didn't feel like deep-diving into something I'd have to spend many hours learning the ropes. upRive takes away the barrier, all the while improving the results (and thereby cutting costs) and saving time.
The team is also very responsive and helpful. (A crucial but often overlooked aspect when signing up for a service.) If something is unclear, just shoot them a message. You'll most likely be responded to with informative and helpful advice. Review collected by and hosted on G2.com.
The documentation could do with an expansion, as it's a bit on the short side. Seeing as upRive has recently been re-branded, as it used to be called 'The Campaign Maker', I'm sure this is in the works. They've been very quick in rolling out Instagram ads and other features, so I'm sure this will be a point of focus in the near future. Review collected by and hosted on G2.com.