G2

Jim D.

Digital Director

Small-Business (50 or fewer emp.)

4/20/2021

"Great platform for multiple uses."

5/5

What do you like best about Upland Second Street?

Updatingy my review now that Second Street is part of Adestra. Things still work just as they should.

We just completed our 11th annual "Best of" contest with nearly 200,000 votes, over 3000 entries and 300 winners. The entire contest went without a single hitch. The only problem we find is that sometimes people won't have their "link" but the way it's set up it takes me about ten seconds to send them their link. Out of 200K votes I had three that didn't get links.

Their contest platform is very robust. We test it with hundreds of thousands of votes on a regular basis, and it always works. Their tech folks are also very responsive when needed, which thankfully isn't too often. We now use them for email as well, and have had great success with that. Their email system is very intuitive, and it's easy to train someone on the basics.

We use it on three separate properties on a daily basis. We also have it integrated with Mather Economics so we can track user behavior. Review collected by and hosted on G2.com.

What do you dislike about Upland Second Street?

The only thing I dislike is the inability to place ads inside of emails in a way similar to Ad Manager. You can place ads, but you cannot easily follow the progress with analytics. We're using another vendor PowerInbox to fill those ads, but it would be nice to have it internal to Second Street Review collected by and hosted on G2.com.

What problems is Upland Second Street solving and how is that benefiting you?

We needed a contesting platform and they provide one of the best. A very significant part of our annual revenue comes in through our annual Best of contest. And it's an honest contest, advertisers are never allowed to "buy" a win. That, and the ability of Second Street to minimize cheating has led to a contest that's hugely popular. Our entire county's population is around 225K people, and our last contest had 475K legitimate votes. Updating this two years down the road, they've made it easier than ever to ferret out contest "cheats". Review collected by and hosted on G2.com.