![Joi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joi B.") JB Joi B. Account Manager Small-Business (50 or fewer emp.) 4/5/2016 More Options - Business partner of the seller or seller's competitor, not included in G2 scores. "Adestra: Email Marketing for Growing Businesses" 4.5/5 What do you like best about Upland Adestra? Adestra's workspace is well organized. Campaigns can be nested within folders for project management. Users can be given 4 different levels of permission rights, allowing different departments to manage responsibilities. Reporting can be viewed and exported at the project or campaign level, so stats can be cumulative or campaign specific. A real-time web overview report can be quickly prepared and shared for non-user access. A built in campaign calendar provides an optional visual overview with navigation. Simple or dynamic lists (when combining multiple lists and filters) are easily uploaded via CSV file. List forms are easily created through a drag and drop editor. Review collected by and hosted on G2.com. What do you dislike about Upland Adestra? 3 levels of navigation can confuse beginners, but once a user becomes familiar with left and right navigation and breadcrumbs, the structure and functionality is actually convenient. Review collected by and hosted on G2.com. Recommendations to others considering Upland Adestra: It is my opinion that email marketing requires a specific skill set. And while advanced HTML is not required, a basic understanding of HTML is a plus with any ESP. With that said, the Adestra team is working on a drag-and-drop editor which will certainly round out the platform. If you are a medium-sized business and growing, Adestra is a solid platform to invest in. Review collected by and hosted on G2.com. What problems is Upland Adestra solving and how is that benefiting you? Adestra offers advanced functionality such as personalization, dynamic (conditional) content, lists with filters and exclusions, programmatic campaigns and welcomes series. Depending on your goals, the product features are rich. Review collected by and hosted on G2.com. Show More ![Upland Adestra](https://play.vidyard.com/TrFztU4EuBTmjxsPUoUT9h.jpg "Upland Adestra") Rating Updated (9/4/2020) Validated ReviewerSource: Organic See what 97 reviewers think of Upland Adestra 4.4 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/upland-adestra/reviews)