I like that Unify has been great overall and appreciate the amazing support from Max, Haya, and Anne in building our instance. They have been incredible to work with. The ability to create audiences based on website activity or product events is invaluable, as it allows us to trigger campaigns off those actions. Even though initially setting it up was pretty complex due to its vast capabilities, the support has been awesome in helping with it. Review collected by and hosted on G2.com.

There are some quality of life things that are missing around navigating through the product. Sometimes it's hard to navigate through multiple folders or find some of the functionality. It's there but hidden sometimes. Review collected by and hosted on G2.com.