Umami is a nice improvement over the heavy-handedness of Google Analytics. This privacy consideration is also a big plus for me, I get to monitor website usage and don’t feel that I am invading the visitors rights. Review collected by and hosted on G2.com.

In terms of e-commerce tracking capabilities, Umami is quite lacking with its feature set. Those more sophisticated capabilities are missing; for instance, product behavior or user journey through the checkout process. Review collected by and hosted on G2.com.