We mainly use Twixor for WhatsApp marketing and omnichannel messaging, and the biggest plus for us has been reliability.
We can run large campaigns, build custom bots and flows, connect them with our backend systems, and automate follow-up journeys based on how customers respond.
The platform also scales well. Even when campaign volumes increase, we do not have to keep changing the setup or worry too much about performance. Having WhatsApp, RCS, SMS and other channels in one place also makes things easier for our team. Review collected by and hosted on G2.com.
The older UI was a little clunky and took some time to get used to, especially when working with multiple journeys and campaign configurations.
They have improved this quite a bit with the new AI-native interface. It feels cleaner now, and some tasks are easier to manage through prompts.
There is still a learning curve for more advanced bots and integrations, but overall the experience is much better than before. Review collected by and hosted on G2.com.