# Twitter Analytics Reviews **Vendor:** Twitter **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.1/5.0 **Total Reviews:** 226 ## About Twitter Analytics Measure and boost your impact on Twitter. ## Twitter Analytics Pros & Cons **What users like:** - Users enjoy the **industry-leading tools** of Twitter Analytics, providing valuable insights into interactions and performance. (1 reviews) - Users appreciate the **ease of use** of Twitter Analytics, enjoying its clear insights and user-friendly interface. (1 reviews) - Users appreciate the **top-tier analytics tools** of Twitter Analytics, enhancing their understanding of interactions and performance. (1 reviews) **What users dislike:** - Users are frustrated with **limited analytics** access due to paywall restrictions, hindering their ability to track performance effectively. (1 reviews) - Users are frustrated by the **limited audience reach** of Twitter Analytics, feeling their insights are now nearly useless. (1 reviews) ## Twitter Analytics Reviews ### 1. Twitter Analytics is short, sweet, and direct **Rating:** 4.5/5.0 stars **Reviewed by:** Sara Y. | Digital Campaigns Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics shows how my audience is responding to the content I post, what's working, and what's not. I like that I can get a sense of follower growth, engagement, and other metrics. At a glance I can: - Measure and boost my impact on Twitter/X. - Measure engagement and learn how to make my posts more impactful and successful. - Explore the relevant interests, locations, and demographics of my followers. - Track how to drive clicks, conversions, and retweets. **What do you dislike about Twitter Analytics?** Analyzing post data to understand my followers can be rather difficult at first. Knowing that word, photo, video, and follower can have an impact is daunting for a new user, especially when using this data to optimize my future Twitter/X ads campaigns. My only real compliant is that whenever Twitter/X is down, and I go over to the reporting dashboard some of my metrics are missing from time to time, which can be frustrating. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter/X Analystics knows exactly how many times people have seen, retweeted, liked, and replied to each post. I can also get into the details to filter by Promoted-only posts. I like that I can adjust the date range and export the data as a .CSV file as well, which makes client reporting that much easier for me. ### 2. The best tool for a social network to analyze real-time metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Jhony R. | Data chief officer, Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2023 **What do you like best about Twitter Analytics?** Comparatively, in relation to other proprietary or third-party tools across different social media platforms, Twitter/X Analytics stands out as one of the few that provides accurate and real-time information in such a short period. I believe that the ability to monitor things so quickly is a significant advantage, and it's also very user-friendly. **What do you dislike about Twitter Analytics?** The metrics are not very robust, and the information provided by the application is not sufficient, making it challenging to gain valuable insights or identify areas for improvement in the content intended for the target audience. Additionally, I find this to be something that is crucial to address, considering that on X/Twitter, it's not easy to achieve impressive numbers or experience significant growth. **What problems is Twitter Analytics solving and how is that benefiting you?** I can easily check whether the information or trend we create is successful or not. This way, we don't waste time on creating content that doesn't perform well. ### 3. Does the Job **Rating:** 4.0/5.0 stars **Reviewed by:** Jackie S. | Graphic Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2024 **What do you like best about Twitter Analytics?** Twitter Analytics were built with the user in mind where they compile visually punching summaries of this month vs last month. I like how they automatically pull in your top tweets and provide helpful insights into how to perform better. **What do you dislike about Twitter Analytics?** Right now they are under construction and have a link that should take you to try the new version of account analytics beta, but the link brings you back to the standard X home page. **What problems is Twitter Analytics solving and how is that benefiting you?** We create monthly digital reports of how are content is performing across all platforms. Twitter is not our strongest channel since it is not hitting our target market, but it helps me as the strategist still make the argument that we are visible here. ### 4. A Little Manual; But Every Data Point You Need **Rating:** 4.5/5.0 stars **Reviewed by:** April W. | Sr. Manager, Customer Marketing and Project Delivery, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Twitter Analytics?** The best part of Twitter Analytics is that businesses and consumers all have access to a variety of data points simply and easily. I appreciate how it is all available on web; without requiring additional platforms or tools to purchase. I visit the Twitter Analytics dashboard mulitple times per week, each time checking out my monthly impressions and my various tweet highlights. Couple that with my followerers engagement and top followers and it provides all valuable data that my colleagues and senior management team would require. But the best part about it? You can EASILY download reports and you don't need any third party data or integrations. Instead, you have all the data you might need and then some. What I really enjoy is seeing not only our top tweets but also our top mentions, but how I'm able to take custom starting and end points and be able to export all of that data to be easily be able to tie it into other monthly internal and external reports. Link clicks, likes,retweets, everything is being monitored and these data points become even more valable when businesses like ours incorporate a large amount of ads as you're then able to not only be able to acknowledge which ads aren't working, but measure which ones are and see how and why. **What do you dislike about Twitter Analytics?** While there is a ton of positives to the native Twitter Analytic platform, the best part about it (that it's all encompassing and native) is also it's downfall, as to really be able to pull into the analytics you need to download all of the data a CSV and then manipulate the data yourself. Other platforms, tend to have APIs into the Twitter Analytics platform and can automatically extrapolate a lot of the content and data into a visual presentation that can be sent around both internally and externally; currently, that's not something I've been able to accomplish. **What problems is Twitter Analytics solving and how is that benefiting you?** The biggest thing that Twitter Analytics enables our organization to accomplish is to being able to measure the success of our posts and our tweets and being able to see if we are finding success and growing each month. We can analyze our biggest followers and measure the most successsful posts in order to try to replicate week over week and month over month. ### 5. Give me proper insights into my tweet and content prerformance on Twitter / X **Rating:** 4.5/5.0 stars **Reviewed by:** Aman K. | Founder, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Twitter Analytics?** I get proper ingihts into what my tweets are really doing. It is simple and easy to understand analytics. Helps me understand what works and what doesnt. It is good to use atleast once a week or once a day when sometihing critical is posted. Implimenting it is very easy. **What do you dislike about Twitter Analytics?** I dont get the analytics of how my responses to other tweets are getting . Also off late some of the analytics seem to be missing , though they are upgrading it from the looks of it **What problems is Twitter Analytics solving and how is that benefiting you?** It helps me get deep insight into the effectiveness of my content and clarity about its reach ### 6. Gives a decent overview **Rating:** 4.5/5.0 stars **Reviewed by:** Joanna S. | Director of Community + Content, Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2023 **What do you like best about Twitter Analytics?** It gives a good layout/overview of the analytics of your Twitter profile. This is something that has no switched even with all of the changes that the platform has gone through recently, which is helpful because that was a bit of a worry. I know they have a new beta version they're testing out now, so we'll see what that entails. **What do you dislike about Twitter Analytics?** It could be a bit more detailed. It gives you tweet highlights, but doesn't go too in-depth into anything behind it. It also stops showing tweet highlights but shows the other stats once you go back about 3 months which is odd **What problems is Twitter Analytics solving and how is that benefiting you?** It helps you track how your tweets are doing and how many people they are reaching. Another good thing is being able to see if you have gained/lost any followers and if it's a more recent month, the profile visit. ### 7. Twitter Analytics: A powerful Tool for Social Media Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** kabilwa S. | Assistant Librarian, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Twitter Analytics?** It is accessible to both personal and business accounts. It can help you understand your growth in terms of followers every month which comes in handy, especially for influencers. Usually, you want to get to know what your followers respond to before you post. **What do you dislike about Twitter Analytics?** There is nothing to dislike about this tool in terms of what it can do because it works very well. The only issue is on the end-users side in terms of the learning curve; you have to put in some effort to get to know how the functionalities work. However, there is always support from the Twitter end to help. **What problems is Twitter Analytics solving and how is that benefiting you?** You can quickly solve the growth problem in terms of engagements on Twitter. You can see how you can earn impressions, and the graphs show you the trends in terms of your engagements. ### 8. Twitter Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Mecha S. | Owner and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Twitter Analytics?** Because we use Twitter for our business, the analytics help us plan our business strategy. I love that there is an App for our organization to utilize. It's convenient to be able to access Twitter Analytics at anytime to search our numbers. We use the analytics tool often to measure success. It's also nice that the tool is user friendly. **What do you dislike about Twitter Analytics?** I can't think of anything to dislike about Twitter Analytics. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics help us understand demographics, the best time to post, and the content our audience enjoys. ### 9. Twitter Analytics: A powerful tool for social media managers. **Rating:** 4.5/5.0 stars **Reviewed by:** Jerry Michael V. | Freelancer, Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics provides a wealth of data on your Twitter performance, giving you a holistic view of how your account is doing. It has a dashboard that is well-designed and easy to navigate, even for users with no prior experience with data analysis. The dashboard can be customized to focus on the metrics that are most important to you. The data provided by Twitter Analytics can be used to make informed decisions about your Twitter strategy as well. For example, if you see a particular type of content is performing well, you can create more of that type of content in the future. **What do you dislike about Twitter Analytics?** Twitter Analytics only stores data for the past 28 days. This can be limiting for users who want to track their performance over a longer period of time. It offers a good set of basic features, but it lacks some of the more advanced features that are available in paid social media analytics tools. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics has helped me in a number of ways as a social media manager. It has helped me understand my audience by tracking the demographics and interests of my followers. I can tailor my content to their needs and preferences. It has helped me make informed decisions about my strategy by analyzing my Twitter data as I can identify areas where my account is excelling and areas where I need to improve. This helps me allocate my time and resources. ### 10. Awesome way to gauge real-time data! **Rating:** 4.5/5.0 stars **Reviewed by:** Eric F. | Founder, Environmental Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 21, 2023 **What do you like best about Twitter Analytics?** Twitter Analytics is very powerful and offers some of the best real-time analytics you could want. It's a megaphone for the world's voice, right in your pocket. **What do you dislike about Twitter Analytics?** I can't think of anything I dislike. It could get an updated User Interface since it feels pretty outdated but it works nonetheless. **What problems is Twitter Analytics solving and how is that benefiting you?** Twitter Analytics is solving metric inconsistencies that other software lack, namely the real-time nature of what people are saying, how many people reasonate and how frequently it's reciprocated. ## Twitter Analytics Discussions - [Can I export this data to Google Data Studio (for free potentially)?](https://www.g2.com/discussions/32086-can-i-export-this-data-to-google-data-studio-for-free-potentially) - 1 comment, 2 upvotes - [View Twitter Analytics pricing details and edition comparison](https://www.g2.com/products/twitter-analytics/reviews/twitter-analytics-review-3403395?section=pricing&secure%5Bexpires_at%5D=2026-05-26+21%3A49%3A20+-0500&secure%5Bsession_id%5D=f50a44a6-d6a2-4a04-bd5c-65838a692e69&secure%5Btoken%5D=f54a266a393b46fd32793c340e6a4e75750ecd3fa1704d27e78263885f3a0b89&format=llm_user) ## Twitter Analytics Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Twitter Analytics Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,139 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,365 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) - 4.0/5.0 (959 reviews)