--- title: Twilio Segment Reviews meta_title: 'Twilio Segment Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 566 reviews by the users' company size, role or industry to find out how Twilio Segment works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 566 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Twilio Segment Reviews **Vendor:** Twilio **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.5/5.0 **Total Reviews:** 566 ## About Twilio Segment Twilio Segment is the world’s leading Customer Data Platform (CDP). Our platform provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Thousands of companies, including Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. For more information, visit https://segment.com. ## Twilio Segment Pros & Cons **What users like:** - Users appreciate the **easy integration** capabilities of Twilio Segment, simplifying data sharing across platforms without engineering. (5 reviews) - Users appreciate the **easy integrations** of Twilio Segment, allowing seamless data transfer without engineering expertise. (5 reviews) - Users appreciate the **ease of use** of Twilio Segment, finding its setup and integration straightforward and efficient. (4 reviews) - Users appreciate the **easy setup** of Twilio Segment, finding it straightforward and efficient for integrating data sources. (4 reviews) - Users value the **seamless integration capabilities** of Twilio Segment, enabling effortless data transfer across platforms. (4 reviews) - Users value the **quick and easy integrations** of Twilio Segment, enhancing connectivity across various tools without coding. (4 reviews) - Data Segmentation (3 reviews) - Features (3 reviews) - Users appreciate the **clean and flexible data management** of Twilio Segment, enabling real-time insights and effective decision-making. (2 reviews) - No-Code Development (2 reviews) **What users dislike:** - Users find Twilio Segment **expensive** , with high costs for implementation and ongoing support impacting overall satisfaction. (4 reviews) - Users feel that **pricing is too high** , making it difficult to justify the cost for necessary functionalities. (3 reviews) - Users face a **high learning curve** with Twilio Segment, making initial implementation and event design challenging. (2 reviews) - Users express frustration over **poor customer support** from Twilio Segment, complicating their implementation and overall experience. (2 reviews) - Users face a **poor interface design** , hindering their ability to create reports and manage audience effectively. (2 reviews) - API Issues (1 reviews) - Bug Issues (1 reviews) - Bugs (1 reviews) - Users find **complex implementation** a barrier, often leading to frustration and ineffective onboarding experiences. (1 reviews) - Users report a **significant complexity** in understanding Twilio Segment, which complicates the overall user experience. (1 reviews) ## Twilio Segment Reviews ### 1. Absolutely necessary for any tech company with a modern data stack **Rating:** 5.0/5.0 stars **Reviewed by:** Darren C. | Co-founder and COO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Twilio Segment?** Once you install Segment you can send choose your downstream services in one slick and remove engineering from the mix as you add on more tools and services. **What do you dislike about Twilio Segment?** Some of the best features are only available on the business plan which is much more expensive than the team plan. **Recommendations to others considering Twilio Segment:** Must have from day one as you create your tracking plan and build your data stack. **What problems is Twilio Segment solving and how is that benefiting you?** Unifying all of our user and analytics data transmission between tools, allowing us flexibility to choose the right tools with limited spin-up time, making it much quicker to add tracking and test before deploying. ### 2. Implement once, unlock broad functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2019 **What do you like best about Twilio Segment?** Once you have Segment implemented in your codebase, it's extremely easy to add new destinations via their GUI to pass that data to other tools, e.g. Appcues for personalization, Amplitude for analysis, Zapier for automation, or Snowflake for warehousing. Some tools allow you to install via Segment, meaning you don't need to inject any additional JavaScript on your site. Whenever you can get something done without code, it's a product manager superpower. **What do you dislike about Twilio Segment?** My main complaint seems to be one that Segment is already aware of and working to address. We have the ability to filter based on events, but it sounds like they want to add filters for property at some point as well. That's the beauty of SaaS—the product gets better over time. **What problems is Twilio Segment solving and how is that benefiting you?** We use Segment to implement our event tracking, which in turn powers our funnel analysis and our persona definitions, among other things. Segment events help populate our sales pipeline and allow us to track key conversions and cycle times as well. ### 3. reliable. **Rating:** 4.5/5.0 stars **Reviewed by:** Winny H. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** easy to integrate with. pretty reliable. Trust that the data is being logged. flexible in where I can share that data **What do you dislike about Twilio Segment?** with there was an easy way to merge events that were similar but misspelled **What problems is Twilio Segment solving and how is that benefiting you?** funnel conversion tracking alerts capture basic data without a database for pilot studies ### 4. Easy to Deploy and Powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Channing B. | Experimentation Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** Automatic assignment of anonymousId and the association of that Id with a user Id after an identify call. Rich set of possible sources and destinations. **What do you dislike about Twilio Segment?** UI can sometimes be slightly non-intuitive and difficult to navigate. **What problems is Twilio Segment solving and how is that benefiting you?** Collecting data for experimentation. Have realized improved targeting through Persona traits. ### 5. Flexibility for growing startups **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** I love that segment integrates with whatever tool or product you can think of - it makes getting your analytics stack in place easy. **What do you dislike about Twilio Segment?** The Visual Tagger needs more features and flexibility comparable to Heap or Pendo. **Recommendations to others considering Twilio Segment:** Just do it! **What problems is Twilio Segment solving and how is that benefiting you?** We started using Segment to track events and users in our product while we figured out what analytics tools we wanted to use, that way Engineering wouldn't be burdened if we needed to switch. ### 6. Solve for pipeline **Rating:** 4.5/5.0 stars **Reviewed by:** Adam S. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** July 09, 2019 **What do you like best about Twilio Segment?** Implement code once, and pass data to all kinds of destinations **What do you dislike about Twilio Segment?** It can get pricy depending on your business model **What problems is Twilio Segment solving and how is that benefiting you?** We use Segment to route data for analysis, workflow automation, experience personalization, and sales/marketing operations. Without Segment, we'd have to implement and support half a dozen (at least) other third-party tools in our code. Segment lowers the barrier to entry for using other tools. ### 7. Sending analytics events to Segment and dashboard via Mode **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Twilio Segment?** Integration is easy. Good documentation. Good UX **What do you dislike about Twilio Segment?** It seems to be a quite profound solution and therefore complicated. Difficult to foresee all use cases and consequences. Lack of my experience does not give confidence that it is done correctly **Recommendations to others considering Twilio Segment:** it's easy to try **What problems is Twilio Segment solving and how is that benefiting you?** Sending analytics events from front end app to relational datawarehouse (Postgres) benefits: * seamless integration * no need maintenance (schema support is automatic - great job) * split dev and production env ### 8. Segment is the single way to instrument your web application for all integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Alex M. | Chief Technology Officer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Twilio Segment?** After we instrumented segment, all of our other tools instantly get integrated. **What do you dislike about Twilio Segment?** UI isn't great. Especially for slack and zapier integrations. **What problems is Twilio Segment solving and how is that benefiting you?** connecting lots of platforms like heap, hubspot, slack, userpilot, all with a single click ### 9. Segment simplified app tracking process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2019 **What do you like best about Twilio Segment?** 1. help us collect tracking data from mobile app 2. Extensible tracking data model 3. Can sync data to Redshift、S3 and Kinesis **What do you dislike about Twilio Segment?** 1. Not able to filter events before sync with team plan. 2. There is no open source start kit to display the tracking data using the segment data model for data presentation, and need to use commercial platform. **What problems is Twilio Segment solving and how is that benefiting you?** 1. App behavior tracking 2. Simplify the data ingestion process ### 10. Best analytics aggregator out there **Rating:** 5.0/5.0 stars **Reviewed by:** Robert W. | Senior iOS Developer, Enterprise (> 1000 emp.) **Reviewed Date:** March 24, 2019 **What do you like best about Twilio Segment?** iOS integration is super easy and it has so many downstream integrations. I particularly like Segment + Apptimize integration for our A/B experiments. Any new events we send to Segment just magically end up on our Apptimize goals which is super handy. **What do you dislike about Twilio Segment?** Couple of things missing that require us to still have other SDK's / Analytics platforms in place. For example Facebook SDK's `FBSDKAppEvents.activateApp()` and exit links for Adobe Analytics We've also had at least 2 experiences with our segment service being down for a period of time. They handled it well tho when we spoke to them on the phone. They explained what went wrong, how they are mitigating it from happening again and they were able to replay the missing events for us. **Recommendations to others considering Twilio Segment:** Better app performance than Tealium **What problems is Twilio Segment solving and how is that benefiting you?** Understanding user behaviour so we can understand if the changes we are making result in more or less user engagement ### 11. Very convenient data bridge between app and 3rd analytical tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Twilio Segment?** 1. Easy to see the raw data from the debugger 2. Easy to disable events from sending to integrations 3. Love the concept of the Personas **What do you dislike about Twilio Segment?** 1. Don't have integration with some popular tools like Pendo, AppsFlyer 2. Don't provide a way to bulk disabled events for one integration 3. For some analytical tools, still required mini SDK, it's against the concept of Segment, such as integrating with Firebase tool **Recommendations to others considering Twilio Segment:** If you are using several analytical tools in one app, Segment can make it easy! **What problems is Twilio Segment solving and how is that benefiting you?** We usually used several analytical tools to take advantage of their cool features, but it requires to integrate their SDK and this takes much dev effort and make our app size big. With Segment, we only need to integrate one SDK to use most of the analytical tools with easy setup. It would be great if we can control the raw data by ourselves, we can do further analytics. **Official Response from Megan Guy:** > Thanks for your feedback! Good news: Segment does in fact have integrations with both Pendo (https://segment.com/docs/destinations/pendo/) and AppsFlyer (https://segment.com/docs/destinations/appsflyer/). In regard to bulk disabling, we've heard similar feedback from customers and are in the process of developing more robust controls for our Business plan customers, so stay tuned for more info soon! In the meantime, you can learn more about our current functionality here: https://segment.com/docs/guides/miscellaneous/how-do-i-control-what-data-is-sent-to-my-destinations/ Lastly, we understand the value of keeping your app size manageable. For all destinations that provide server-side APIs, we aim to build cloud mode components, which prevents you from having to integrate with more SDKs. ### 12. Easily integrate all analytics with one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2019 **What do you like best about Twilio Segment?** The core value of Segment is the ability to write one integration and have it pipe to any analytics tool you want to use now, and easily sub in and remove new tools in the future. **What do you dislike about Twilio Segment?** I am not responsible for looking at the costs but I have heard that it is very expensive once you hit scale. **Recommendations to others considering Twilio Segment:** Evaluate if Segment is only needed for providing a level of abstraction over multiple analytics tools, if it is there may be less expensive ways of achieving the same outcome. Their advanced functionality (SQL based personas) are uniquely valuable though. **What problems is Twilio Segment solving and how is that benefiting you?** We are using segment to send analytics events to legacy data warehouses as well as a new data warehouse and some data viz tools. Having one integration reduces engineering resources needed to hook up all integrations for every new feature, and only worry about sending events to Segment, everything else will flow where it needs to after that. ### 13. A great way to track your events **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** It's really good at integration with many different services **What do you dislike about Twilio Segment?** Sometimes some of the integrations don't work so well **What problems is Twilio Segment solving and how is that benefiting you?** You don't need to integrate each servixe separately ### 14. Powerful tool. Good user experience. Not a fan of G2 though. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2019 **What do you like best about Twilio Segment?** The destination feature is great, allows you to deliver data to multiple destinations easily. Filtering feature is great when designing the data pipeline. **What do you dislike about Twilio Segment?** The user interface can be a little unintuitive, also a bit hard to learn about business plan features. The push to get reviews into G2 felt pretty unprofessional. **What problems is Twilio Segment solving and how is that benefiting you?** Having the same data delivered to multiple destinations. ### 15. Plug and Play Analytics & CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Martijn S. | VP Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2019 **What do you like best about Twilio Segment?** If you quickly want to get started with connecting multiple tools together, Segment can help you get this done. **What do you dislike about Twilio Segment?** Some of the integrations that Segment supports don't follow the best practices of the specific vendors. **What problems is Twilio Segment solving and how is that benefiting you?** We're able to more quickly analyze data because the setup of Segment takes less time with multiple tools in your toolset than it would with a different setup. ### 16. Amazing results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** I love the way in which Segment integrate all our data in a single source of truth **What do you dislike about Twilio Segment?** Sometimes is pretty difficult to show data to our managing directors, should be pretty good if you have some reports based on personas or connections **What problems is Twilio Segment solving and how is that benefiting you?** All my customer data and analytics is now solved with segment ### 17. Amazing Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2019 **What do you like best about Twilio Segment?** Outstanding product. From the core event-tracking to their Protocols and Personas products, it all works really well and is very powerful. Easy to use and implement. **What do you dislike about Twilio Segment?** Pricing can get expensive as traffic scales, especially since you are charged for all anonymous traffic. **What problems is Twilio Segment solving and how is that benefiting you?** Customer behavior, marketing customization, and event collection for advanced analytics. ### 18. Segment's great at helping organize the data... **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about Twilio Segment?** Easy to use interface, love the debugger **What do you dislike about Twilio Segment?** I've had a so-so experience with customer support. **What problems is Twilio Segment solving and how is that benefiting you?** Inorder to capture all info, we put in proxy servers. Support on how-to hasn't been great - we've bene working with support on over 2 weeks now with no more information than when we had first started. ### 19. Great tool to connect everything and share data **Rating:** 4.0/5.0 stars **Reviewed by:** Jp V. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2019 **What do you like best about Twilio Segment?** Very easy to add sources and destinations **What do you dislike about Twilio Segment?** Cost can skyrocket pretty quickly. Must be considered. **What problems is Twilio Segment solving and how is that benefiting you?** Easy to integrate new tools and destination, and having a single source of truth for the data. ### 20. Segment is the core tool I use for all my client Customer Journey Optimization projects **Rating:** 5.0/5.0 stars **Reviewed by:** Audrey M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Twilio Segment?** I think the Personas product is a game changer to help in alleviating the reliance on developer involvement for Customer Journey Optimization **What do you dislike about Twilio Segment?** The pricing can be a little challenging for non-enterprise companies **What problems is Twilio Segment solving and how is that benefiting you?** The key to the methodology I employ with my clients is to empower non-technical team members to experiment and iterate without developer involvement. Segment is core to this strategy as once the data is pushed to segment, it can be pushed to anywhere else without developer involvement. ### 21. Segment gets the job done but can be better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** All your data in one place and a universal source of truth. **What do you dislike about Twilio Segment?** Event tracking is challenging, opaque nature of platform and pricing. **What problems is Twilio Segment solving and how is that benefiting you?** We have one way to use and understand out data. ### 22. Solid solution for bridging data gaps across departments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2019 **What do you like best about Twilio Segment?** Front end experience and integrations were very valuable **What do you dislike about Twilio Segment?** Can be hard to explain to c-level or higher ups who don’t understand the need **What problems is Twilio Segment solving and how is that benefiting you?** Faster integrations and better tracking of events across platforms ### 23. Full control when gathering information **Rating:** 5.0/5.0 stars **Reviewed by:** Stratos N. | Senior PHP Developer, Gambling & Casinos, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2018 **What do you like best about Twilio Segment?** What I like the most is that, while segment works as an intermediate bridge between the actual site and 3rd party services and platforms, it offers also a real-time monitor so you can see and understand all the process and improve your funnels. Also, it can help you better organize how they work and if everything is in place. Amazing tool. **What do you dislike about Twilio Segment?** One of the -unfortunate- dislikes (and this was expected actually) is that in order to keep this flexibility, there's a loss of functionality when it comes to 3rd party platforms working with Segment. But this is a small price to pay, compared with what you get at the end. Also, one other thing is that although they have a great Customer Care department, when it comes to support on the communication between segment and the 3rd party services, the guys usually prompt you to contact the other company. Although this is expected, still, it would be nice to provide a first level answers before forcing you to go to the other service in order to get the answers you're looking for. **Recommendations to others considering Twilio Segment:** You need to make sure you understand the combinations sources <-> destinations. As soon as you understand the way it works, you'll be able to do any kind of combinations. Imho, that's the key for a correct installation and configuration of segment. **What problems is Twilio Segment solving and how is that benefiting you?** Having an intermediate platform like segment when communicating with 3rd party services, means that you can easily switch between 3rd party services, with minimum changes in your actual code. The only thing you need to make sure is that the selected section is supported in segment. But that's one of the great things, the amazing support. ### 24. Integrating Segment is a no-brainer for most companies **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio G. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** Segment: - Is very easy to implement - Has multitude of tools can be then added or removed from their dashboard, from marketing to business intelligence - Just keeps getting better One of the best features you can get from Segment is getting your data back; that mean that a lot of analysis can be done manually by someone with some data science experience without having to pay for more expensive business analysis tools. And the data is there for you to keep, and even transform, and then can be send to other tools that might not even exists yet! All because Segment takes care of the integration, retrieval, and delivery of that data. **What do you dislike about Twilio Segment?** The pricing can be steep depending on the size of your company and stage. They are very good to work with, though, so properly explaining your use case, what you expect from it, and what budget you have in mind can get you a long way into getting a good price. **Recommendations to others considering Twilio Segment:** Regardless of your company size you should give it a shot; even for personal use is useful, and for large enterprises there will definitely be use cases. **What problems is Twilio Segment solving and how is that benefiting you?** Consulting.com has a small engineering team and an even smaller analytics one, as the sole Product Manager, with Segment we have been able to juggle analysis for business critical decisions; integration of tools required by marketing, sales, etc.; and a growing company doing something different in its usual market. Segment has allowed us to stay nimble, support most of our use cases, and even build important features from our roadmap in a fraction of the time they would have taken without it. ### 25. I no longer have to wait to try new scripts on our app **Rating:** 5.0/5.0 stars **Reviewed by:** Luke H. | VP of IT Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** It took me a little bit to realize the full power of Segment but after I did I fell in love. I always felt a little guilty asking a developer to add a snippet of code so that I could test out a cool new tool that I thought could help our business. When I asked them to install segment I thought I was just asking for another script that I would evaluate and eventually remove. That was the last time I ever sent a script. I love being able to simply implement different tracking tools in our web app, testing our products and choosing the ones that will help us achieve our business goals all without ever having to send a snippet of code to a developer. **What do you dislike about Twilio Segment?** Setting up tracking by logins was a little tricky and the documentation did not help too much. Additionally setting it up for Staging, Development and Production branches is not too easy and we still do not have it set up properly. **Recommendations to others considering Twilio Segment:** Great product. It's free to give it a try so what is stopping you? **What problems is Twilio Segment solving and how is that benefiting you?** We are able to evaluate how people use the app, where they get stuck how often they are using it, what pages/ features are being used and how often. ### 26. Best way to unify your analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Gerard M. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2018 **What do you like best about Twilio Segment?** The language specific APIs are very well documented and once your app is hooked up properly, the plug and play nature of destinations is super useful for piloting different tools. I really like how clean segment can keep code compared to implementing 3 or 4 tool-specific APIs. **What do you dislike about Twilio Segment?** I wish the debugger kept track of more history so I could go back further than 40 events without using a destination to record it. Some of the tool-specific features are not supported compared to using their tool-specific APIs. **Recommendations to others considering Twilio Segment:** For most use cases, Segment will be great. However if you choose an analytics tool and then decide to implement it using Segment, make sure that the features you chose the tool for are supported. For example, one of our tool-specific APIs supports real time logged in users/time in app, but Segment's API does not. **What problems is Twilio Segment solving and how is that benefiting you?** Once you need more than one tool that relies on events from your application, segment makes sense. The single API for multiple destinations keeps the code clean. And the turnaround from deciding on a tool to the tool providing value or realizing a tool is not useful becomes very small. ### 27. very impressive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2019 **What do you like best about Twilio Segment?** great performance and amazing message management. **What do you dislike about Twilio Segment?** have not thought of any, will let you know if I think of any. **What problems is Twilio Segment solving and how is that benefiting you?** user experience data analytics ### 28. Essential if you have tracking in mind **Rating:** 5.0/5.0 stars **Reviewed by:** George O. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2017 **What do you like best about Twilio Segment?** I like the way it integrates with any other analytics and marketing tools and seemingly collect and pass on the full customer data. I was also impressed by the price and ease of implementation. **What do you dislike about Twilio Segment?** For the purpose that Segment fulfills, i don't see any faults or lack of features. All that was needed is there pre-packed and ready. **Recommendations to others considering Twilio Segment:** You have to try Segment, it is the tool to tie all your user data. **What problems is Twilio Segment solving and how is that benefiting you?** I needed to tie user data with its session data in an easy way and have it passed on to other analytic tools and marketing tools to properly analyze conversions, the path to conversions, session details and so on. Segment was essential in tying user data with session, now each session corresponds to a specific user with all its historical data and not just an anonymous number. ### 29. Full control data **Rating:** 5.0/5.0 stars **Reviewed by:** Melvin H. | Developer, Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Twilio Segment?** Its graphical interface is very well optimized. **What do you dislike about Twilio Segment?** The cache is sometimes too strong and causes conflicts **What problems is Twilio Segment solving and how is that benefiting you?** Control the frequency of use of my app and offer products based on tastes ### 30. Easy to get started **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2019 **What do you like best about Twilio Segment?** The best part is that sources and destinations can be added at any point without engineering resources. **What do you dislike about Twilio Segment?** Additional workspaces are required in order to have separate dev, testing, staging, and production environments. **Recommendations to others considering Twilio Segment:** Segment is a good choice to do some standard data capture and allow non-technical team members to update destinations and integrated software. **What problems is Twilio Segment solving and how is that benefiting you?** This allows marketing people to do their thing and try things out without consuming engineering resources. ### 31. Segment makes it easy to run a product-led go to market strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Jack M. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2019 **What do you like best about Twilio Segment?** Huge fan of the ability to send product event data everywhere (including sales tools) **What do you dislike about Twilio Segment?** No major complaints. Once you're up and running, the product is fantastic! **What problems is Twilio Segment solving and how is that benefiting you?** Sending data from our product and other sources to all of our most important destinations on the sales and marketing side. ### 32. All your relevant data, everywhere. **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin D. | Senior Solutions Architect, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2018 **What do you like best about Twilio Segment?** Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help. **What do you dislike about Twilio Segment?** Salesforce functionality is currently limited to standard objects. If you need to work with custom objects, you need to use another tool to harvest segment events and feed them into the custom object in Salesforce. The UI is still a work in progress with some small annoyances but nothing that I would consider a showstopper. They're constantly enhancing their UI so I'm willing to live with minor bugs. **What problems is Twilio Segment solving and how is that benefiting you?** Trial and usage data in platform stored in our CRM and analyzed in a few different BI tools. Having all of our data in one place has been a godsend. In the past we had data all over the place and it would take days or weeks to get a good picture of what was happening in our business. Now we have real-time information fed into one place and can analyze it in a BI tool quickly, Amplitude or Chartio. ### 33. Best integration service I've ever used **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2018 **What do you like best about Twilio Segment?** I started using segment in 2013 when it was called segment.io and was just a better replacement for dozens of js snippets I wanted to add to my web apps. In the course of years, I found it can offer much more including: - Zero hassle integration especially for eCommerce, multi-touchpoint (say website + app) services - A true productivity booster especially for developers for debugging what is wrong with a specific integration (say Google Analytics) - Organizer of tracking plan, adding uniformity and consistency to all events you track - Simply becoming the core of all analytics data flows you need **What do you dislike about Twilio Segment?** Their price is not cheap. However, if you take into account the intangible future costs like developer costs to enable/disable an integration or debug an existing integration then it might be justifiable. **Recommendations to others considering Twilio Segment:** It makes the life of integration with hundreds of services easy but this doesn't come as a black magic. Your developers must read Segment documents well first, understand their integration modes and standards versus custom events. Following their engineering blog is also highly recommended. The community is not A-grade yet but you always can ask your questions in the forum. One more thing: don't think about segment's way: just start by designing a business focused, solid tracking plan that answers your marketing questions. From there you can go backward and apply the best practices recommended by Segment. Don't re-invent the wheel if there is a semantic event (e.g. for Ecommerce) provided by Segment: just use it. Make sure your team read the well-written documents first. **What problems is Twilio Segment solving and how is that benefiting you?** Centralizing all analytics integration in a simple, manageable platform. And with new Segment Personas, it helps a lot by creating much better audiences and feeding those to marketing automation tools. ### 34. Segment Events Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2019 **What do you like best about Twilio Segment?** Segment is fast for integration, easy to handle and work with. All events are at one place and you can manage them easily. **What do you dislike about Twilio Segment?** No dislikes for now, a bit more difficulties while trying to connect with Facebook App Events. **What problems is Twilio Segment solving and how is that benefiting you?** We manage all site standard and custom events via Segment. It's a core tool for our business and help us build and grow massive performance structures trough different marketing channels. ### 35. Great Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** Only have to code once and then you can toggle on/off integrations. It's awesome! Nearly ever major product is incorporated into it so it very helpful. They also have some really great debugging tools for figuring out what events are firing and what aren't. **What do you dislike about Twilio Segment?** It's can be pricey for B2C sites or high traffic sites since they look at visitors. A high number of unidentified visitors can add up in terms of price. Also, New features always seam to be costly add-ons instead of included in core product. **Recommendations to others considering Twilio Segment:** Look at the number of site visitors because that dramatically affects pricing. Also, look at the number of integrations you want to setup. Before implementing highly suggest a data plan and event naming convention. **What problems is Twilio Segment solving and how is that benefiting you?** It is very useful if you are using multiple services and don't want to constantly update site code. From a developer perspective and data consistency perspective, it's an amazing tool! ### 36. Love Segment! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Twilio Segment?** Makes it really easy to track and move some of the most difficult data for analytics. **What do you dislike about Twilio Segment?** It can be a bit expensive if you don't plan your implementation well. **Recommendations to others considering Twilio Segment:** Track everything really well from the start, don't take a long time to get started and slowly implement. The longer you wait, the less data you have. **What problems is Twilio Segment solving and how is that benefiting you?** Marketing ROI is the primary reason why I use Segment, but it also achieves most product analytics we need. ### 37. The best data management tool **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil N. | Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2019 **What do you like best about Twilio Segment?** I like how I can connect different apps and manage the data flow at ease. I've been using this tool since a long time now, and never got any complaints about it. **What do you dislike about Twilio Segment?** It's missing a few integration which I would like to have but apart from that, nothing. **What problems is Twilio Segment solving and how is that benefiting you?** Managing my data flow, reducing errors in it, connecting a lot of apps in one place. **Official Response from Megan Guy:** > Appreciate the feedback, Sunil! We're really focused on expanding the Segment integration catalog, which is why we've recently launched the Segment Dev Center. We invite you to share the names of any integrations you desire that we don't currently offer in this form (https://docs.google.com/forms/d/e/1FAIpQLSeuZ19-0vpdf6WtS089NvJOu95MqKkgP_nvUIi_hDBpU2Z7DQ/viewform). Your input will be helpful as we explore new candidates for partner-built integrations. ### 38. We used Segment to measure the whole thing **Rating:** 5.0/5.0 stars **Reviewed by:** Grey V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2018 **What do you like best about Twilio Segment?** The visual query creation tools have made it incredibly easy to create very complex joins across many data sources an step through the logic later on when we want to make changes. **What do you dislike about Twilio Segment?** 5:35pm downtimes have on occasionally coincided with deadlines where we were crushing to get out some numbers. **Recommendations to others considering Twilio Segment:** Unless you know exactly why you needs something harder and more complex to use for creating charts, you owe it to yourself to give this a try first. **What problems is Twilio Segment solving and how is that benefiting you?** We used Segment to create a huge variety of operational dashboards, including key business metrics for the CEO, user social behaviors, and even to identify users of our platform that built up their own large audiences. Identifying our influential customers has a huge help to the marketing team. ### 39. Single tool for collecting all your data **Rating:** 5.0/5.0 stars **Reviewed by:** Todd K. | Product Manager, Transportation/Trucking/Railroad, Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Twilio Segment?** Simple, easy to use and a cost per MTU (monthly trackable user) versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers. **What do you dislike about Twilio Segment?** Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected. **What problems is Twilio Segment solving and how is that benefiting you?** Customer behavioral tracking and flow across multiple properties and systems. Insights that we haven't had in the past. ### 40. Segment Keeps Our MarTech Tool Stack Connected & Synced **Rating:** 4.5/5.0 stars **Reviewed by:** Adam F. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2018 **What do you like best about Twilio Segment?** With segment up and running, we've been able to quickly implement and evaluate marketing tools without the need to consult or loop in developers. Limiting that bottleneck has helped us move faster and sleep better know that the data feeding into our tech stack is as reliable as possible. **What do you dislike about Twilio Segment?** The initial implementation can be a little tricky, but in the long run, Segment saves a ton of time and headaches. **What problems is Twilio Segment solving and how is that benefiting you?** Syncing marketing and product-specific events/properties to third-party tools. Quickly launching, testing, and evaluating new tools. ### 41. The best connector for your analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Anatoly S. | CEO & Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2019 **What do you like best about Twilio Segment?** Fast and easy solution for analytics task. **What do you dislike about Twilio Segment?** Small UI and UX issues in the web dashboard. **Recommendations to others considering Twilio Segment:** Every startup should use it. **What problems is Twilio Segment solving and how is that benefiting you?** - Easy setup - Turn on and turn off new analytics services in the dashboard - Real-time debbuger ### 42. Easy integrations, solid customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2018 **What do you like best about Twilio Segment?** It's easy to implement multiple different types of analytics and advertisement solutions into our site. It's less maintenance work for our engineers to deal with issues and keep things up to date. We can use their REST API to send data to their server without needing to host their code on our side, which is great from a security perspective. **What do you dislike about Twilio Segment?** - We can only send user removal requests (i.e. for GDPR) with user IDs, not other identifiable information. - Our implementation of Segment+Mixpanel is complex enough that we need to load the Mixpanel clientside library alongside using Segment's REST API in order to get the appropriate distinct ID in some situations. This is because we use Mixpanel for both logged out and logged in users, and we're trying to connect those user profiles in Mixpanel as much as possible. This is more because of Mixpanel than Segment. It'd be nice if we could copy integration settings, e.g. mixpanel configuration, from one source/site to another would be great. Sometimes we have multiple sources, one with just Mixpanel, and one with Mixpanel, ad trackers, etc, for certain purposes - part of our site needs ad trackers, the rest doesn't or isn't allowed to from a security perspective. **What problems is Twilio Segment solving and how is that benefiting you?** Tracking user behavior in order to report on and improve user growth, user stickiness, and revenue. ### 43. Help us to avoid analytics vendor lock-in **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2018 **What do you like best about Twilio Segment?** Helped us easily switch analytics vendors when one of them jacked up the prices on us to an unsustainable level. Within a matter of minutes, we were up an running with a new provider without having to deploy any code. **What do you dislike about Twilio Segment?** I wish the event replay feature was available without needing an enterprise plan. We lost over a year's worth of our data when we switched providers. **Recommendations to others considering Twilio Segment:** Give it a try, it is easy to set up and use and decide for yourself during the trial phase. **What problems is Twilio Segment solving and how is that benefiting you?** Easier to write maintainable analytics code; avoids lock-in with any particular analytics vendor; allows us to easily experiment with new analytics offerings ### 44. Segment is good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Twilio Segment?** It's really good for tracking user attributes **What do you dislike about Twilio Segment?** It doesn't have enough flexibility for syncing to data warehouse **Recommendations to others considering Twilio Segment:** It's great! **What problems is Twilio Segment solving and how is that benefiting you?** Tracking user lifecycle ### 45. Awesome **Rating:** 4.5/5.0 stars **Reviewed by:** Luis M. | Product Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** How fast are the technical responses and how complete is the product documentation. **What do you dislike about Twilio Segment?** The billing module is not the best. We would like to pay via credit card but wire transfers are ok too. **Recommendations to others considering Twilio Segment:** Use segment to build every analytics around the house. The Redshift Warehouse is a must! **What problems is Twilio Segment solving and how is that benefiting you?** Customer Analytics, Business Intelligence, Product Metrics. ### 46. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Martin L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2018 **What do you like best about Twilio Segment?** The number of connections, the ease of setting everything up, and their commitment to keep everything up-to-date. It's a great platform. **What do you dislike about Twilio Segment?** Honestly, logging in is annoying b/c Chrome Password Manager and Lastpass don't recognize the form fields, so they won't auto-populate with my credentials. Otherwise - it's great! **Recommendations to others considering Twilio Segment:** I think they have a free trial version - give it a shot. It's easy to setup and manage your data. **What problems is Twilio Segment solving and how is that benefiting you?** We're dumping our marketing data (website, hubspot, UX, ads, etc), sales data, help desk, and finance platform into a data warehouse so we can build a custom DMP for various business functions. ### 47. One solution for multiple analytic data solutions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2019 **What do you like best about Twilio Segment?** Segment's community, which is very strong, and the idea behind reducing development costs. **What do you dislike about Twilio Segment?** Super properties are not stable, unable to sync all required super properties in New Relic Insights. **What problems is Twilio Segment solving and how is that benefiting you?** We have solved multiple analytic data integration issues after using this. Without any issue, we are getting data in Insight and GA using this. ### 48. Need technical knowledge for sure **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** Segment has a clear value proposition to translate events across the third party tools connected in the marketing stack. It saves a LOT of time. **What do you dislike about Twilio Segment?** For some reasons we still spent a lot of time getting to know it and we're still struggling with a couple of apps. **Recommendations to others considering Twilio Segment:** Segment is actually a must if you're running more sophisticated SaaS business. It's going to save you a lot of time but you have to make it right at the start. **What problems is Twilio Segment solving and how is that benefiting you?** Connecting marketing stack tools together. ### 49. Integrate once and push the button to activate after that. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** Spend the time setting up perfectly once, and then it will be easy to turn on/off activations as needed. And I can be assured the data is being submitted to all the sources consistently. **What do you dislike about Twilio Segment?** Missing Campaign Monitor integration and Microsoft Dynamics **What problems is Twilio Segment solving and how is that benefiting you?** Saves us time when we want to set up new integrations and makes it easy to demo/test services before we commit to them. ### 50. Great service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about Twilio Segment?** I love being able to connect to virtually any service that I currently use such as Mixpanel, Intercom. I think what's the BEST part is that I never have to implement event tracking ever again. **What do you dislike about Twilio Segment?** I think it's the best and probably only product I know out there that makes it easy to implement event tracking. **Recommendations to others considering Twilio Segment:** I've already recommended Segment to at least 2 other friends. I think it's the best in clas product for what it does. **What problems is Twilio Segment solving and how is that benefiting you?** User analytics. Being able to see this data enables me to make product decisions ## Twilio Segment Discussions - [I used segment in different organizations as I was the one suggesting it, but then](https://www.g2.com/discussions/i-used-segment-in-different-organizations-as-i-was-the-one-suggesting-it-but-then) - 1 comment, 2 upvotes - [What is the best way to do QA of tracking implementation?](https://www.g2.com/discussions/what-is-the-best-way-to-do-qa-of-tracking-implementation) - 1 comment, 1 upvote - [What is Segment used for?](https://www.g2.com/discussions/segment-what-is-segment-used-for) - 1 comment - [Is segment an ETL tool?](https://www.g2.com/discussions/is-segment-an-etl-tool) - 1 comment - [What is segment used for?](https://www.g2.com/discussions/what-is-segment-used-for) - 1 comment - [View Twilio Segment pricing details and edition comparison](https://www.g2.com/products/twilio-segment/reviews?page=22§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+02%3A49%3A35+-0500&secure%5Bsession_id%5D=4cd1d5f9-02dd-4007-bce8-4e76cf5ea1e6&secure%5Btoken%5D=5d53c65db6f717a7755fc33ecfe67cbc4213bc1c5db7df91600cc6415f271221&format=llm_user) ## Twilio Segment Integrations - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Amplitude Feature Experimentation](https://www.g2.com/products/amplitude-feature-experimentation/reviews) - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [n8n](https://www.g2.com/products/n8n/reviews) ## Twilio Segment Features **Administration** - Data Modelling - Recommendations - Workflow Management - Dashboards and Visualizations **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices **Functionality** - Data Subject Access Requests - Identity Verification - Privacy Impact Assessments - Data Mapping - survey-based - Data Mapping - automated - Data Discovery - Data Classification - De-identification/pseudonymization - Breach notification - Consent management - Website tracking scanning - Data access governance **Functionality** - Dashboard - Reporting - Integrations - End-user management - Audit trails - APIs - Mobile SDK - Customizable design - Server-side storage **Development ** - Pre-built Connectors - Custom Connectors **Management** - Business Glossary - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Compliance** - Sensitive Data Compliance - Training and Guidelines - Policy Enforcement - Compliance Monitoring **Intelligence** - Marketing Metrics - Predictive Modeling **Functionality** - Identity Verification - Workflow - DSAR Portal - Reporting and logs **Management ** - Reporting and Analytics - Data Mapping **Security** - Access Control - Roles Management - Compliance Management **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Data Quality** - Data Preparation - Data Distribution - Data Unification **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Maintainence** - Data Quality Management - Policy Management **Security** - Security Compliance - Data Encryption **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making ## Top Twilio Segment Alternatives - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (445 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - 4.4/5.0 (175 reviews)