G2

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/16/2021

"Simple way to increase impressions through guaranteed audience engagement"

4.5/5

What do you like best about TrueX by Infillion?

true[X] doesn't charge for an impression unless the consumer actually engages with the ad itself. Because of this engagement, I feel much more secure that the audience I'm trying to reach is actually leaving with a real sense of the product, rather than just a quick reminder that it exists. Review collected by and hosted on G2.com.

What do you dislike about TrueX by Infillion?

There are ways to exit out of the ad, so some of the intended audience may not be included in the impression count. This is positive because those consumers didn't directly interact with the ad, but does leave potentials for additional impressions on the table. Review collected by and hosted on G2.com.

Recommendations to others considering TrueX by Infillion:

This is a higher CPM option, but provides lots of impressions and guaranteed engagement with key consumers (you only pay for impressions where there is actual engagement). Review collected by and hosted on G2.com.

What problems is TrueX by Infillion solving and how is that benefiting you?

true[X] products give us better confidence that our desired audience and consumer subsets are actually being impacted by our advertising because they are required to engage with the ad rather than just being able to ignore it without a real impression. Review collected by and hosted on G2.com.