The drag-and-drop configuration for lead routing is something that I really like because of the way that you can design the rules visually rather than having to code them. This alone saves hours a week. The hierarchy visualization is also well done and easy to understand.

Performance has been strong. Deduplication is fast even on big data sets, and hierarchy construction scales well for business customers.

The process of onboarding was effortless. The support team guided us on how to set up our deduplication plans and routing rules. The documentation provided was thorough and easy to understand, and all queries received prompt and helpful replies. Traction Complete integrates perfectly within our workflow because it integrates smoothly with the rest of our RevOps suite, particularly Salesforce, Slack, and calendar applications. Review collected by and hosted on G2.com.

Simple operations such as deduplication are easy to perform, but implementing sophisticated hierarchy rules or customized lead routing may seem tricky.

The return on investment is quite apparent for larger organizations, but for small teams, the pricing might seem too high relative to their Salesforce data.

The AI-driven enrichment works well, but sometimes it normalizes data inappropriately, such as consolidating similar business names which should not be combined. Review collected by and hosted on G2.com.