G2

Luis G.

Insights & Analytics Manager

Enterprise (> 1000 emp.)

4/15/2026

"Speed Up Marketing Analytics Validation"

5/5

What do you like best about Trackingplan?

It lets me check real sessions to review our Analytics/Media tracking configuration. This makes it possible to avoid certain auto-tests (like forwarding money for purchases or opening lots of browser extensions) just to verify those configurations.

The AI layer that’s implemented is a great solution for being more autonomous and faster in our analysis. Review collected by and hosted on G2.com.

What do you dislike about Trackingplan?

At the beginning, it isn’t easy to manage or control the platform, and some guidance (video tutorials, for example) would be great to help me learn how to use it faster. Review collected by and hosted on G2.com.

What problems is Trackingplan solving and how is that benefiting you?

Problems:

- Frequent breaks in releases: with weekly deployments, tracking errors end up directly impacting campaigns and reporting.

- Reduced team: after the reorganization, analytics is sustained by a single person, with occasional support from JAKALA. A large part of the time is spent debugging and performing manual checks.

- Risk to Paid Media / CRM investments: tracking errors, inconsistent namings, and poorly configured pixels reduce campaign efficiency on Meta, Google, or TikTok, and can generate “invisible” losses that are difficult to detect.

What Trackingplan solves:

- Automated QA: immediate detection of broken events, empty variables, or anomalies, without relying on manual testing or test purchases, and based on real cases.

- Standardized namings and campaigns: automatic validation of conventions to ensure consistency and correct attribution across parks.

- Freeing up the team: fewer hours spent analyzing incidents and validating data, and more focus on analysis/insights and supporting marketing, ecommerce, and CRM teams.

- Maximizing every euro in media spend: ensuring that conversions, revenue, and audiences are captured without leaks, so the digital budget performs at its maximum. Review collected by and hosted on G2.com.