G2

Kaitlin D.

Sr. Lifecycle Marketing Manager

Mid-Market (51-1000 emp.)

7/29/2026

"Powerful Identity Insights with Truly White-Glove Support"

4.5/5

What do you like best about Tie?

Tie has been one of the strongest identity tools we’ve worked with, especially when it comes to capturing anonymous activity on our site. We’ve been impressed by the volume of events Tie is able to identify, giving us more opportunities to understand and engage high-intent shoppers.

The customer support has also been a huge standout. Their white-glove service is truly next level, and our Customer Experience Manager has been incredibly hands-on throughout implementation and testing. They’ve made the entire process easy and seamless, and it genuinely feels like we have a partner invested in helping us get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Tie?

Tie offers several features beyond identity resolution, which can sometimes make it difficult to isolate what’s actually driving incremental lift. With multiple tools working together, it can be challenging to clearly attribute performance and ROI to a specific feature or capability. More visibility into feature-level attribution and impact would make it easier to understand exactly where the value is coming from. Review collected by and hosted on G2.com.

What problems is Tie solving and how is that benefiting you?

Tie is helping us solve the challenge of anonymous website traffic that we previously weren’t able to identify or effectively retarget. By identifying more high-intent visitors and capturing more onsite activity, Tie gives us additional opportunities to re-engage potential customers who may otherwise have been lost. Ultimately, this helps us capture revenue that we were previously leaving on the table. Review collected by and hosted on G2.com.